how to attract more shoppers in your online shop?

full service digital agency15 years in businessinbound & online marketingwebdesign & developmentmarketing automation

how to attract more shoppers in your online shop?

back then…

now…

it’s constipated

it’s constipatedit’s complicated

it’s constipatedit’s complicated, is it?

time to try something different?

some food for thought

1 remarkable content

2 search engine visibility

44% of all buyers starts his buyingprocess with a searchengine

Analyse & set goals

analyse# sales# visits# conversions# CPC# quality score

review keywordsbased on monthly visitor numbersbases on conversion to sale ratio

longtail works

3 social media

Facebookcreate your own pageattract online shoppers, advertise, announce events

what happens on facebook…

Twitterpromoting offers, advice, suggestionsrespond proactively to customer issueshelp your ambassadors!

YouTubepromoting offers, advice, suggestionsrespond proactively to customer issues

4 advertising

setup Google AdWordsregional & language targetingkeywords (back to content!)write advertsbe mobile friendly!set CPC

Print

PR

5 inbound marketing

“Instead of buying ads, buying email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn

more about what you sell on their own accord.”

start with a good plan:

know you buyer persona

know the buyer journey

the right content at the right time

catch the new wave

visit mia @S23

relax…

relax… ...learn

christophe leenknechtchristophe.leenknecht@mia.betel: 0032 478 21 26 21twitter: @leenknecht