mba twente social innovatie

Social innovatie 2011volg de consument! [email protected]

+31647180864@vincente

Slideshare.net/vincente

Saturday, November 5, 2011

mailto:[email protected]


• Einstein?


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Nadelen!


U heeft de toekomst!


Vincent Everts?


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


•


Power of online Video


YouTube uploadsper minuut


YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


2 miljard video’s per dag

33 uur video upload per minuut

Bezoekers 15 minuten per dag

2de zoekmachine wereldwijd

In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden

1 miljard abonneesSaturday, November 5, 2011

3 miljoen leden gebruikenauto-share om video’s te delen

1 Tweet levert 7 bezoekers

Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar


Multi screen


Gebruiksverdeling

bron: twist 2011Saturday, November 5, 2011

iPhone 4


Make your own company TV Channel


www.yubby.comSaturday, November 5, 2011

Automatisch zoekenop 30 video netwerken


www.yubby.comSaturday, November 5, 2011

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers


Future of TV?


Opkomstinternet connected TV

bron: GfKSaturday, November 5, 2011


2010: 425.000



2010: 425.0002011: 820.0002013: 60%


• Geen verschil tussen passieve of actieve 3D brillen

• Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheid


0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup bevindingen

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD


News


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph


Comscore: CPA/CPC You are not rewarded for what you do


Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


1991Saturday, November 5, 2011

1994


2001

9200 Nokia


2005

Andy Rubin


Developers

77


Why callvia computer?


It’spersonal!


MS Paid $6bn for online advertising company aQuantive in 2007

$40B for Tmobile USA




668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


“Microsoft has always had the ability to take really great technology and ruin it”



668M clients145M active users/month207B minutes +39B minutes 2010$13/$52 user$5/yr$860M/20109x SalesBusiness?


94


Vision 2020enterprise mobility


§


103


Tablet market in 2014

104


105


106


SonicView


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


17


tekst


E-commerce worldwide

2010: !500B

+15%

bron: forrester

Web influenced: !3000BSaturday, November 5, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsSaturday, November 5, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


129


Negroponte

130


Are books going away?

131


132


133


134


beta


Who talks


Blogs demografie

Bron: Technorati 2008Saturday, November 5, 2011

Free


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSSaturday, November 5, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


“What are you doing in 140 characters”


The world is obsessed with Facebook


Internet is pain!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationSaturday, November 5, 2011

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Get feedback


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com



