pimcy innovatie & portfolio management€¦ · 2/25/2020 · oracle . cx journey mapping...

Pimcy Innovation & Portfolio

Management

Workshop Explorative Prototyping

25 February 2020

Joyce Oomen-BeerisFounder of Pimcy Innovation & Portfolio Management (2015) (pimcy.be)

Design Thinking trainer for Cevora (Belgium) since 2016Design Thinking trainer for Schouten en Nelissen (NL) since 2020

#servicedesign, #designthinking

About Pimcy

WHY

HOW

WHAT

We believe that organisations can become much more successful in product development and innovation by changing their mindset.

We help organisations by doing, learning and adjusting. We are workingin an interactive way, and use several methods and tools and make thingsas visual as possible.

We help you to organise innovation; coach innovation teams, facilitateinnovation trainings + sprints; and we teach employees how to applyinnovation and techniques. In this way we help building innovationecosystems.

• Introduction to Design Thinking & our Case Study

• Form teams of 4-7 people

• Customer Journey Mapping

• Ideation

• Desktop Walkthrough

• Service Ad

• Presentations per team


Innovation in (corporate)

organisationsis far from easy…

https://sifted.eu/articles/european-tech-atomico-startups/

Startups have access to capital… really easy nowadays

https://sifted.eu/articles/european-tech-atomico-startups/

Technology is getting cheaper and cheaper…

30 -40%of new products

FAIL

No 1 ReasonWe are wasting time,

money and effort

building the

WRONG product or service

We don’t need a better Plan A but a path to a plan that

does work

Design Thinking

• Always starts with humandesirability

• Technological feasibility andbusiness viability initially as ‘back of an envelope’ calculation

• Explore multiple scenarios

Design Thinking Process

ShurgardCase*

*take notes☺

The story

Maxim, 38

Is moving to NYC with his wife for alonger period

Needs to store his stuff

Our customer..

• Owner of CMTNY Corporation, that develops software for communities

• Married, no kids

• Master in Psychology

• Moving to NYC to expand his business

• Sold his own house

• In need of storageMaxim, 38

Oracle . CX Journey Mapping Workshop . designingcx.com

Preferablycloseby

Not tooexpensive…

I need storage


How muchspace do I

need?

Would 6m2 really beenough?


Let’s givethem a call

anyway

Is 6m2 reallysufficient?

Look at ourinternet module!

I am in doubt…

If the module says it is ok, then it is ok.


Ok reserve mystorage!

It is cheaper ifyou use the

internet!

The offer is onlyvalid for 5 days!

Back to thewebsite

Completes hisdata andreserves storage

????That’s normal, just

like hotels!


I am callingyou to finalisethe contract

Wasn’t I justtalking to

you?

Yes, that’s right. But I don’t have internet

and cannot usemodule

I am the owner of this Shurgard and

this is how we work!

…?

Do you still want the contract? Ok yes please


The contract…


Insurance is about 50% of rental price

Maxim needsto buy an

approved lockhimself

Maxim needsto drop by to sign in person

Maxim decides not to

proceed….

The contract…


Maxim writes a blog about his

experience

Maxim publishes blog

on Linkedin

Maxim gave me permission to usethis as a basis for a case study

CompetitorALLSAFE

Responds to blog




• Ideation


• Service Ad



Desktop walkthrough




• Ideation


• Service Ad



Service Advertisement




• Ideation


• Service Ad



Drinks!

Thank you! More info at www.pimcy.nl

pimcy innovatie & portfolio management€¦ · 2/25/2020 · oracle . cx journey mapping...

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