PORTFOLIOAude
BAYLET-DIESEL
MAAbout Me
Aude BAYLET-DIESEL
Global Luxury Management professional
Nationality : French
RMMy Qualifications
Bachelor degree in International Business &
Marketing
Expected dual Master degree in Global Luxury Management and Fashion & Luxury Management
Mother Tongue French, Fluent English (US), Spanish (Spain) and Portuguese (Brazil)
Very good knowledge of Excel, Google Analytics, Photoshop, InDesign
Experience with social media, CMS and CRM
RMMy Resume
Click to enlarge or visit my
http://www.doyoubuzz.com/aude-baylet-diesel
SCCurrent Studies
The Global Luxury Management is a unique program offered as a partnership between North Carolina State University (NC, USA) and one of the European leading Business School SKEMA Business School (France).It is a one-year dual degree program that aims to provide students with solid foundations to prepare them for leading positions in the dynamic global luxury marketplace.
DMMy Dissertation
“ E v e r y w h e r e c o m p u ti n g ” a n d t h e f u t u r e o f t h e l u x u r y s h o p p i n g e x p e r i e n c e
Beyond current digital marketing and new CEM approaches, how will luxury brands use new technologies and devices to interact with their customers in the retail environment?
WSSample of Work
TIFFANY & Co. Marketing Strategies
How strategies have changed in the last 3-5 years due to global
competition, and the economy?
TIFFANY & CO
Image Tiffany & Co®
Long-Term Growth &
Brand Awareness
Global economic
conditions
Consumer confidence
Risks of foreign
operations
Diamonds supply
Counterfeit
Distinctive appeal
Recent risk factors
Marketing Activities Product Development Global Expansion
Changes in Strategy
CEO Michael Kowalski - “We don’t plan any dramatic change in strategy. Like all good luxury brands, we manage this company from a very long-term point of view–we are certainly going to [continue to] do that.”
Marketing Activities Product Development Global Expansion
Changes in Strategy
- brand’s reputation & brand’s competitive advantage- constant increase in advertising,
marketing, and PR budget- increase in retail price - investment for customer service
Marketing Activities Product Development Global Expansion
Changes in Strategy
- new product development and introduction
- expansion of the jewelry offering - maintain high-quality products and
distinctive merchandise
Marketing Activities
Product Development Global Expansion
Changes in Strategy
- new store openings- potential markets - closing stores in Japan
WSSample of Work
The Business of Luxury
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WSSample of Work
SixPack France business development strategic plan for the
US – PR recommendations
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WSSample of Work
HAPTICS Technology process design and creativity research –
Group work
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WSSample of Work
FINANCES – Business financial situation analysis, Undergraduate
project
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CMMarketing & Com
6-month full time internship in Sao Paulo, Brazil
Website creation – very high end villa vacations and events rental
Use of WordPress, Tumblr and the web development platform Wix.comSales support – booking of two luxury boutique hotels
Use of InDesign, Photoshop, CRM softwares (mailchimp), social media
CMMarketing & ComNewsletter creation & reportingUse of CRM database and Mailchimp
RPPress Relations
6-month full time internship in Paris, France
Creation of websites for Press Releases – DIM by Cacharel, introduction of a new lingerie collection Fall 2012
Image screen shot DIM by Cacharel®
WMMy Websites
Tumblr photography
LinkedIn fr.linkedin.com/in/abaylet//
Twitter@Audeb31
AH
Honors and Awards
Honored by Rotary International and the UNESCO Paris for an essay on Corporate Sustainable
Responsibility and Ethics for Luxury brands (May 2013).
INNet ImpactExecutive member of the Net Impact chapter at North
Carolina State University
- Creation of the chapter- Attendance at the Net Impact annual conference in the Silicon Valley- In charge of the social media and events “Net Impact is a nonprofit membership
organization for students and professionals interested in using business skills in support of various social and environmental causes.”
WVVolunteer Work
Volunteer at the NC Museum of Art for Porsche By Design® exhibition
Volunteer at NCState for several local environmental actions
Volunteer and fundraiser for the French Téléthon® fundraising for disable kids
Head of the International
Club at Toulouse Business School
&Many school’s
events volunteering
HMMy Hobbies
Rugby
My travels – Backpack in Latin America and Europe
Photography