Matthew ClobridgeLibrary Webmaster
@mclobridge
Promoting Your
Programs on the Web
More Than Just Calendar Entries
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Web Marketing Strategies
● Blog or news post
● Custom page on your website
● Custom section of your website
● Complete, stand-alone website with custom
URL
Matthew ClobridgeLibrary Webmaster
@mclobridge
Which Should You Choose?
● Size of program
● Importance to organization
● Multi-day program or series
● Amount of information to convey
● Staff resources
Matthew ClobridgeLibrary Webmaster
@mclobridge
Blog or News Post
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Custom Page
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Custom Section
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Complete Website
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew ClobridgeLibrary Webmaster
@mclobridge
Considerations
● Web hosting
● Domain Name
● Basic HTML site or Content Management
System
● Staff time
Matthew ClobridgeLibrary Webmaster
@mclobridge
How to drive users to your content
● Slides/banners on your home page
● Social media○ Consider “boosting” Facebook post
● Printed materials
Matthew ClobridgeLibrary Webmaster
@mclobridge
Links to Pages Shown
• Blogo http://durhamcountylibrary.org/category/blog
• Custom Pageso http://durhamcountylibrary.com/blanco
• Custom Sections
o http://durhamcountylibrary.org/summerreading
Matthew ClobridgeLibrary Webmaster
@mclobridge
Links to Pages Shown
Complete Websiteso http://durhamcomicsproject.org
o http://lovemydcl.org
o http://firstlibraryinspace.org
Matthew ClobridgeLibrary Webmaster
@mclobridge
Matthew [email protected]
@mclobridge
+Matthew Clobridge
