Download - PST Media Kit 2012
94.5 WPSTTrenton, New Jersey
Spring 2012 Market ReportNASSAU
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WPST 94.5 FM#1 For Variety
►WPST 94.5 FM▲ 50,000 Watt Class B FM
• Home Market Trenton, NJ● Mercer County, NJ
• Covers Philadelphia and Trenton
▲ Total Weekly 12+ Audience 741,600*▲ Hot Adult Contemporary Music
• Target age 25 to 49▲ Full Promotional Staff
• Big Events
• Daily Promotion On Line & On Air* Arbitron NRD Spring/Fall 2011
Philadelphia, PA Arbitron Metro
Trenton, NJ Arbitron Metro
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►93.3% of People Over Age 12 Listen to Radio in a average day!
▲ 96.4% of Women Age 25 to 54 listen daily▲ 34.4% of Women Age 25 to 54 in Mercer County listen to WPST
▲1 out 3 Women in Trenton listen to WPST
Mercer CountyMarket Info
Spring 2012
SOURCE: Arbitron 2012Trenton, NJRadio Cume Mid to MidPST Women Cume RatingMon-Sun 6A-12 Mid
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WPST Live and
Local!
►WPST’s Advantage Local People Local Radio
Requests, Traffic, Weather, Celebrity News and MORE!● Chris and the Crew Mornings 5:30 a.m. to 10 a.m.
◥ Chris Rollins, Tiffany, Dave McKay and Wendy McClure● Tony Ryan Mid-Day 10 a.m. to 3 p.m.● Matt Sneed Afternoons 3 p.m. to 7 p.m.● Shinn Evenings 9 p.m. to 12 p.m.
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WPST Age 18 to 49Metro Spring 2012
► STRONG 18 to 49 showing in the Trenton Metro▲WPST is #1 Adults, Men and Women
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WPST Age 18-34
Metro Spring 2012
► WPST Ranks #1 Persons and Women 18 to 34▲#2 ranking Men 18 to 34 – beating the all Sports station
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WPST Age 25-54
Metro Spring 2012
► #1 Women 25 to 54 in the Trenton Metro▲WPST a close #2 Persons 25 to 54 and #2 Men 25 to 54