R. Boutellier
D-MTEC, Chair of Technology and Innovation Management
Innovationsmanagement in der Industrie
14. April 2010Zürich
Prof. Dr. Roman BoutellierVizepräsident für Personal & Ressourcen
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1200 1400 1600 1800 1900 2000
Life time work
The more you innovatethe more you have to work!
50‘000 BC
Life time work: 50’000 B.C. 15’000 hours2000 A.C. 150’000 hours
More and more Innovation
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Coca-Cola: Small innovation, big impact?
• Coca Cola always in 1st place in fridge• Less space for other beverages• More sales
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Innovation = Trial and Error ( < 30% survive first year)204 Coca Cola products in Japan 2002
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Product innovation is already a routine in many industries
Toyota Corolla: more than 30 m sold since 1966 10 generations in 40 years
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Some oligopolies transfer innovation to suppliers
HolcimLafargeCemex
• 70% of world market
• no product innovation
• process innovation bought from: • ABB
• Polysius
• FLS
• ...
• (some Chinese)
• No surprise
• 2% improvement/year
• economy of scale (incl. innovation!)
Strategy not based on innovation
Nevertheless: 2% productivity increase/ year
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Holcim makes efficiency reviews to improve productivity
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15 experts
3 weeks check 33 specific fields e.g.
Master plan: 2 years
Quarterly reporting on progress
Overall check after 3 years
(ø PBPs ~ 3 years)
• Raw material mix
• Housekeeping
• Safety
• ...
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The faster you learn, the more efficient you are
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Design
BuildInterpret
Test
Creative ideas
hypothesis
Thought experiment
Experiment
Simmulation
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Different products need different methods to manage development-efficiency
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New product
top performance lowest cost shortest time to market
integral hybrid modular
High rise elevator Cardboard Mobile phone
Formula 1 car packaging Locomotives
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Regulations make technical differentiation impossible, slow down innovation
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Hahnenkamm, Kitzbühl, downhill
http://www.hahnenkamm.com
http://www.lauberhorn.ch
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Lauberhorn, Wengen, downhill
1976 2004
1976 2004
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Pole vault: Technology makes the difference, + ½ % p.a. since 1904
Data basis: www.leichtathletik.de
19921904
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MetalBamboo
Wood
Glasfiber
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No Rules Innovation!
Side effects?
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From technology driven innovation to design: Ski-industry
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I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I IJahr 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05
Anmeldungen 0 2 1 1 4 9 1 23 56 81 107 108 140 153 142 133 120 199 185 171 131 128 149 173 159 171 146 132 115 75 39
∑ Anmeldungen 0 2 3 4 8 17 18 41 97 178 285 393 533 686 828 961 1081 1280 1465 1636 1767 1895 2044 2217 2376 2547 2693 2825 2940 3015 3054
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1975 2005
Patents
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Blacksocks: The internet is coming despite the dot-com-bubble-burst
30 mio pairs socks, 130 mio CHF
15 local producers
Consolidation
Foreign competitors
Abolition of quotas, one 100% producer left (Nuthofil)
Blacksocks 1998
• Sock subscription over internet
• Only black, no sorting
• Pleasant surprises
Blacksocks 2004: 130 000 pairs sold
2006: 500 000 pairs sold cumulative
CH Market
1950
1970
1990
2005
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Every company has 3 generic processes: Routine moves forward
• Actual cash flowOrder – make – delivery
• Choice of cash flowStrategy
• Future cash flowInnovation
2005: More than 700’000 companies have ISO 9001 A defined, documented innovation process
Routine
low
high
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?
?
Trade off
Basic dilemma: Individual creativity versus coordination
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Individual creativity
Coordination (formal)
• Time can be traded for coordination• Spontaneous coordination in small groups only
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Even the Beatles had to work longer to get “creative”
W. Weisberg, Creativity and Knowledge. In Sternberg, Creativity, Oxford 2004, p.239, Herbert Simon
1957 1960 1963
Hamburg 1960500 hours in 106 nights
Numberof concerts
5000 – 10000 hours to become an expert(50 000 Junks of knowledge)
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The Beatles learned existing music before getting creative
Training period
250 songs in repertoire
Practice, not info gathering
Creative period
39 own songs enter repertoire
W. Weisberg, Creativity and Knowledge. In Sternberg, Creativity, Oxford 2004, p.240, 241
Proportionof own songs (+ absolute number)
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No efficiency without routineThe bigger innovation of the 20th century: Innovation!
„ Civilization advances by extending the number of important decisions which we can perform without thinking about them. “
Introduction to Mathematics 1911, chapter 5
A.N. Whitehead1861 - 1947
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