The Science of Bringing People Together
The State of Events1
Event Marketers’ Wish List2
Number of corporate and business meetings, trade shows, conventions, congresses, incentive events and other meetings held annually in the U.S.
Annual direct spending on events in the U.S.
$280BIL
Attract new customers
Enhance relationshipswith existing customers
1.83MIL
73% 51%
Real Benefits fromEvent Management Technology
$
Event Marketers’ Top Challenges
3
Understanding event return on investment (ROI)
Motivating target audiences to attend events
69%
55%
1. Convention Industry Council 2012 Economic Significance Study2. Event Marketing: Best-in-Class Companies Integrate Events With Multi-Channel Marketing Strategies, Aberdeen, November 2013 survey of 176 event professionals
Real Benefits from Event Marketing
Technology4
The Lanyon Advantage
The Lanyon Smart Events CloudTM helps event marketers automate the management of their events, create engaging audience experiences, and show measurable ROI.
A study of Lanyon customers who use Lanyon Conference — part of the Smart Events Cloud — revealed that they experienced the following benefits:
Higher Attendee and Revenue Growth
Year-over-year attendee growth experienced by
Lanyon customers
3-15%
Increased Event E�ciencies
Clearer Understanding of Event ROI
UP TO 85%
40-90%REDUCTION
1-2 MINOR LESS
“Have seen an average of 8% increase in sponsor revenue growth year over year.”
MANAGER, EVENT AUTOMATION FORTUNE 100 TECHNOLOGY COMPANY
“Would take 5-10 times longer to manage without Lanyon Smart Events Cloud. We used to need 6-10 people for 3-4 months, now 75-80% of exhibitors do everything on their own.”
MANAGER, EVENT TECHNOLOGYFORTUNE 1000 SOFTWARE COMPANY
“Using Session Scheduler is of the utmost importance in helping us deliver on attendee expectations. And at the event, by tracking attendee participation, we can learn what products they’re interested in and provide that information directly to the sales team.”
MIKE STILESSENIOR CORPORATE EVENTS MANAGER,ADOBE SUMMIT: THE DIGITAL MARKETING CONFERENCE
CONNECT WITH US:The Science of Bringing People Together
10OF THE TOP 10
TECHNOLOGY,HOSPITALITY &
PHARMA COMPANIES
9OF THE TOP 10
FINANCE & COMMUNICATIONS
COMPANIES
8OF THE TOP 10
DEFENSE COMPANIES
Lanyon is the Events Meeting and Travel software leader powering over 80% of the Fortune 100, including:
Three-year ROI on a sample organization’s use of the
Lanyon Smart Events Cloud
Improved access time to real-time event reporting needed to calculate
event ROI, identify leads and determine attendee satisfaction
in the time and e�ort needed in speaker management
What used to take about 15 minutes for Lanyon customers to
check-in each event attendee
251%
2/3OF MEETINGSNET SMM “CHANGEMAKERS” ARE
LANYON CLIENTS (2008-2013)
Contact us to learn how to grow your event, reap higher ROI and
better engage attendees:
3. Event Marketing: Best-in-Class Companies Integrate Events With Multi-Channel Marketing Strategies, Aberdeen, November 2013 survey of 176 event professionals
4. Driving ROI: The Business Case for Comprehensive Event Management Software, a Whitepaper by Lanyon, January 2015
[email protected]+1 800 430 8027www.lanyon.com@Lanyon
