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k lMarketing onlineEl tortuoso, bello y misterioso camino de generar clientes y ventas utilizando internetgenerar clientes y ventas utilizando internet
Talleres de aceleración empresarial. Andalucia Lab. Córdoba. 6/10/2011
Ricardo Tayar@rtayar
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TTTu negocio
Tu negocio
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Lo primero de todo,Lo primero de todo, el plan Sin plan noel plan. Sin plan no b d dsabes donde vas
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Y el plan empieza con la visión
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Destino
Origen
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Destino
Origen
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Destino
Origen
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Destino
Origen
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Destino
Origen
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Destino
Origen
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La visión seLa visión se convierte enconvierte en bj tiobjetivos
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bj i d i iObjetivos de un sitio web:1. Presencia corporativa > branding2. Generar contactos3. Dar a conocer nuestros productos4. Vender > ecommerce5. Conseguir gran visibilidad5. Conseguir gran visibilidad6. Mostrar nuestro trabajoy muchos más!… y muchos más!
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Del objetivo al KPI:Del objetivo al KPI:
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Gestión > Observación > Reflexión > Reacción
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OK tOK, tenemos un plan, pero el plan es para tus clientes, p ,¿los conoces?¿los conoces?
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C id tConocidos tus clientes, elige donde debes estar presentepresente
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tráfico CPC
mejora de un
72 8%
tráfico SEO
mejora de un
66 6%72.8% 66.6%
GA F t d t áfi M t d bú d M di C j t d bj tiGA > Fuentes de tráfico > Motores de búsqueda > Medio > Conjunto de objetivos
Los datos > El tráfico SEO ofrece mejor conversión de objetivos que el tráfico CPC
El análisis > Si potenciamos el tráfico SEO aumentamos consecución de objetivos de negocio (ventas) y mejoramos rentabilidad, dado que la inversión global es menor
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223 29 9%3 29,9%
mejoractr
26,1%jctr mejora
ctroriginal
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original alternativa – convierte a ??
objetivo: que el potencial cliente rellene el formulario de contacto
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original alternativa – convierte a ??
objetivo: que el potencial cliente rellene el formulario de contacto
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x4
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x4 ‐21%
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30%‐30%
x4 ‐21%
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La metodologíaLa metodología
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SEM
Desarrollo
IdWeb
ManagerDiseño
IdeaWeb
Manager
Contenido
SEO
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desarrollointegraciónSEOSSEMatención clienteusabilidad objetivousabilidaddiseñogestión
objetivooptimizaciónanálisis
i iónegociación
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Al final va a resultarAl final va a resultar que esto de internetque esto de internet
f ifunciona…
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www.masterdformacion.comwww.masterdformacion.com
¿alguna pregunta?¿alguna pregunta?Ricardo TayarRicardo TayarTwitter: @rtayarEmail: [email protected]