Download - Shurky Jurky - Sustainable Luxury Snacks
PROBLEM
Heavily fragmented and mainly dominated by sub-par offerings
Saturated by products loaded with salt, sugar and chemicals
Jerky marketed as junk food for men
Broken food system needs good animal husbandry overhaul
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Target health & wellness minded consumers
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$2B+ Meat Snacks
$1.5B+ Proteins
Fragmented, dominated by sub-par offerings
Products saturated with salt, sugar and chemicals
Lifestyle, health- & wellness-
minded consumers
Jerky is junk food for men
OPPORTUNITY
In two words…
In one sentence…
CHEMICALSADDITIVES
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Casual luxury snacks... Casual luxury snacks... Casual luxury snacks... Casual luxury snacks...
…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.…fueling active & healthy lifestyles.
DTC - 90%
MODEL & PRODUCTS
Sales & licensing of prepared foods and proprietary marinades
Wholesale - 10%
Subscription Revenues
Dining
Athletic EventsCorporates
Brands
Meal Plans
Current Planned
Farmers Markets F&B Festivals
MONTHLYPlans
Co-Branding / Private Label
ANNUALPlans
5Primal Gluten Free Whole30Paleo
Products
APPROACH
Outdoor Recreationalists
PerformanceAthletes
Foodies & Aficionados
HOW WHOM
Drink Connoisseurs
Building our brand where our audiences seek us out
4 of 5 repeat customers are WOMEN
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PLAYERS IN THE GAME
• Regional scale & scattered focus • Limited consumer appeal• Lack meaningful institutional support
We are uniquely positioned with a better product and platform
• JAN ’15 – Hershey’s acquired Krave• SEP ‘13 – Hillshire acquired Golden Island
INCUMBENTS
CHALLENGERS
• Inferior, unhealthy products• Exaggerated health claims • No customer loyalty
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Over 3K units sold at $8.00+ to > 2,500 people; 60% recurring
Recurring Customers80% Active & Healthy,
Female-centric ����
Foodies & Lifestyle ���� ����
Pre-seed Round$50K Raised ����
Seed RoundSeeking $250K+*
Avg. Online Order$50.00+ ����
$3K+ Mthly and $50K+ Annual Run Rate ���� ����
USDA Production2 Local Partner Facilities ���� ����
Marinade Outsourced ����
TRACTION
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*$75K in capital previously committed by current investors for Seed Round
TEAM & ADVISORS
• Corporate finance, i-banking, VC & PE, strategy, consulting
• Startups, economics, business, sales and communications; aerial technology + drones
Mike Shur, CEO & Founder
Brandon Packman, BD, West
• Environmental engineering, finance & i-banking; primal enthusiast
Josh Lanning, BD, East
• Strategic business development and relationship mgmt. for CPG
Megan Purcell, Brand Catalyst
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• CEO: EMS• President: Perry Ellis• Executive: A&F, Dillards
Will Manzer
• Advisor: CircleUp, Patagonia Provisions
• Sr. Executive: WFM• BOD: Essential Living,
Brandstorm, Numi
Michael Besancon
Advisory Board
BRANDING
Our Luxury Jurky speaks to lifestyle-minded individuals…
Sustainable snacks.
Supportive of local farmers & ranchers.
Fueling active & healthy lifestyles.
+ sophisticated tastes.
START SLOW.
CHEW LIGHT.
REHYDRATE.
SAVOR & ENJOY.
~4K~8K
~1K
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THE MODEL WORKS BECAUSE…
Share us with your friends and send us your feedback
Because we bridge the gap between healthy & tasty snacks
TASTE HEALTH
• Non-perishable snacks
• Revolutionary (not “Me Too”)
• Restrictive diets – Paleo / GF
• Versatile & complementary
Sustainable Snacks
• Household gate-keepers
• Quality vs. price
• Super brand loyal
• Online, co-ops & local
WOMENPRODUCT
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RAISE
Use of Funds
Seed Round – Current$250K+ ($1M val.)
Series A – Next$1M+ ($5M val.)
• Production & sales staff • Packaging & displays
• Marketing, online & events • General working capital
2015 2016 2017
Wholesale Accounts 61 188 506
Recurring DTC Customers 40 100 250
Revenue 498,960$ 1,474,627$ 3,914,601$
COGS 250,263$ 707,837$ 1,616,613$
Gross Profit 248,697$ 766,790$ 2,297,988$
Gross Margin % 49.8% 52.0% 58.7%
Seed Round Projections
Seeking $250K for next phase of tactical growth
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HIGHLIGHTS
Category ConsiderationsWho We Are Disruptive artisan snack company focused on active & healthy lifestyles
Opportunity $3.5B+ domestic market in meat snacks & performance protein supplements
Solution Healthy, flavorful, all-natural snacks with no sugar added and low sodium
Products Array of sustainable jerkies, proprietary marinades & novel offerings
Model Subscription w/ DTC (90%) and Wholesale (10%); Private Label, Co-branding
Approach Social media & WOM, strategic partnerships & specialty channels
Traction $50K annual run rate driven by end-user; 80% recurring female consumers
Infrastructure 3 regional PNW USDA strategic partners enable scale-up to $10M+ in sales
Team Complementary team & advisers with diverse backgrounds, strong expertise
Shurky Jurky disrupts the meat snack & protein industries
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