52%Believe it’s

LEARNING & DEVELOPMENT

20%Believe it’s WORK-LIFE BALANCE

BIGCOMPANY

SMALLCOMPANY

vsKey advantage of working for a small company Key advantage of working for a big company

33%

37%Believe it’s

ASSOCIATION WITH A BIG BRAND NAME

Believe it’s WELL DEFINED

WORK STRUCTURE

Are you actively involved in enhancing your employer brand?

75% YES 25% NO 73% YES 27% NO

Best way to enhance your employer brand

31%Use internal employees

TO SPREAD THE WORD

30%Use

SOCIAL MEDIA 20%Use websites

where employeesRATE THEIR

ORGANISATION

27%Use internal employees

TO SPREAD THE WORD

32%Use

SOCIAL MEDIA

20%Organising

CONFERENCES & SEMINARS

On expansion, which level of professionals would you add to your workforce?

54%MID-MANAGEMENT

EMPLOYEES

31%JUNIOR LEVEL/

FRESHERS

15%SENIOR

MANAGEMENTPROFESSIONALS

45%JUNIOR LEVEL/

FRESHERS

35%MID-MANAGEMENT

EMPLOYEES

20%SENIOR

MANAGEMENTPROFESSIONALS

Key limitations of working for a small company

38%UnpredictableFUTURE OF

SMALLER FIRMS

22%Lack of

EMPLOYERBRANDVALUE

18%Lesser

BENEFITPACKAGES

Key limitations of working for a big company

43%Bureaucratic

AND COMPLICATEDMODE OF

OPERATIONS

30%Difficulty

TO MAKE YOURMARK

17%Lacks in

WORK-LIFEBALANCE