Download - Snapchat
Snapchat
Kyle HaymanMKTG 338
Overview
• Snapchat is a new way to take pictures or videos over your cellular device and send them to friends or family at intervals of 1 to 10 seconds.
• Invitations contacts on Smartphone or by connecting through other social networks
Unique
• The picture or video that is sent to other users disappears forever after the view time has been completed.
• Viewing period– the recipient must maintain contact with the
device's touch screen• Screenshot• Impermanence
Historical Data
• Developed by Evan Spiegel and Robert Murphy, Stanford University students.
• Logs over 400 million messages every day! • Directed at 13 to 23 year olds Has a growing
40+ age group 80% of Snapchat users and located in the U.S.
KPI
• “Best Friends”– It tracks the top 3 friends you send and receive
snaps with and creates your “Best Friends” that can be seen by all of your other friends.
Updates
• Up to 7 Top Friends• My Story• Visual filters• Replay– Once a day
Tips/Caution
• Screenshots• Promotes risky behavior– Be Careful!
Advertising
• Mobile Coupons• New Follower Giveaways• Preview New Product• Behind the Scenes
Businesses Using Platform
• Karmaloop• Taco Bell
Future Impact
• "Snapchat Stories” advertising on larger scale.• Growing user base and trend-setting mode of
photo sharing, Snapchat isn't going to disappear anytime soon.
Questions
• ??????