Snapchat

Kyle HaymanMKTG 338

Overview

• Snapchat is a new way to take pictures or videos over your cellular device and send them to friends or family at intervals of 1 to 10 seconds.

• Invitations contacts on Smartphone or by connecting through other social networks

Unique

• The picture or video that is sent to other users disappears forever after the view time has been completed.

• Viewing period– the recipient must maintain contact with the

device's touch screen• Screenshot• Impermanence

Historical Data

• Developed by Evan Spiegel and Robert Murphy, Stanford University students.

• Logs over 400 million messages every day! • Directed at 13 to 23 year olds Has a growing

40+ age group 80% of Snapchat users and located in the U.S.

KPI

• “Best Friends”– It tracks the top 3 friends you send and receive

snaps with and creates your “Best Friends” that can be seen by all of your other friends.

Updates

• Up to 7 Top Friends• My Story• Visual filters• Replay– Once a day

Tips/Caution

• Screenshots• Promotes risky behavior– Be Careful!

Advertising

• Mobile Coupons• New Follower Giveaways• Preview New Product• Behind the Scenes

Businesses Using Platform

• Karmaloop• Taco Bell

Future Impact

• "Snapchat Stories” advertising on larger scale.• Growing user base and trend-setting mode of

photo sharing, Snapchat isn't going to disappear anytime soon.

Questions

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