SNAPCHAT

By James, Mia, Aliyah, Sheraye and Sophia

Background of the productSnapchat is a video messaging application created by Evan Spiegel, Bobby Murphy and Reggie Brown released in 2012 available on both android and apple users. Users can take photos, record videos, add text, drawings, filters, funny themes and send to a controlled list of recipients. These are known as ‘snaps’. Users can set a time for how long it can be viewed then after that duration its completely deleted from the snapchat servers.

According to snapchat in may 2014 the apps users were sending 700 million photos and videos per day, while snapchat stories content was being viewed 500 million times per day. The company has a value of $10-20 billion.

https://www.youtube.com/watch?v=TMxTyFjEus4

Competition

• Instagram• Facebook• Twitter• Tinder• Slingshot

All of these social networking sites share striking similarities, in which they all aim to connect with people all around the world through the use of photos and videos. Its all easy with using just a couple taps.

But, snapchat is very unique and unlike any other app hints which why snapchat posses such a huge worth. It allows you to interact with anyone of your choice and you can also view how people all round the world live with stories from all around the world being all viewed with just one tap, it also gives a fun and a visual representation of what you’re getting up to during the day with post multiple statuses. Lastly its easy, fun and right at your fingertips that’s what people like.

SnapChat has a primary target market of over 50m 13-24 year olds. Globally, 55% of SnapChat users are in the US, with Europe making up the second largest geographic totalling 33% of all users. More 30+ year olds are beginning to use the service, but that usage is significantly lower.

Target Audience

Catering to the 13-24 year old market is largely through speed of the transaction (typically a photo or video of short duration), and through the ephemeral nature of the communication. Since Snaps typically only 'live' for up to 10 seconds, engagement is short & sweet, with no official record of the message left behind.