Download - social media and journalism
Social media and journalism
Asina Pornwasin The Nation 04/12/23
Asina Pornwasin - The Nation 1
Outline
Social Media by Overall The Nation’s Social Media Q&A
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Social Media
Social Media Worldwide
Popular in Thailand
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Social network user statistics
Facebook 750 million users
Twitter 250 million users
LinkedIn 115 million users
MySpace 50 million users
Google Plus 25 million users
[http://google-plus.com/598/social-network-user-statistics-as-of-july-2011/]
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More than 800 million active users (users who have returned to the site in the last 30 days)
July, Facebook reaches over 750 million active users
More than 50% of our active users log on to Facebook in any given day
Average user has 130 friends More than 900 million objects that people
interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Source: www.facebook.com
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On average, more than 250 million photos are uploaded per day
More than 75% of users are outside of the United States
More than 350 million active users currently access Facebook through their mobile devices
More than 475 mobile operators globally work to deploy and promote Facebook mobile products
Source: www.facebook.com
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Faceook
Facebook users in Asia = 184,770,740
Facebook users in Thailand = 12,697,620 [16th]Bangkok 7,419,340
Indonesia 40,829,720 [2st] India 37,377,60 [3rd]Source: www.socialbreaker.com
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Total Facebook Users: 12,697,620 Penetration of population: 19.12% The largest age group 18 – 24
[4,317,191], followed by 25 – 34
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As of July 2011
"retweet" has been added to the Oxford English Dictionary
Asian Countries, by % of Twitter Users and Total Users
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Source: http://www.greyreview.com 04/12/23Asina Pornwasin - The Nation
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http://www.lab.in.th/thaitrend/
~ 2.6 Million Users
Google+
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Nation Group
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Web Blog Facebook Twitter
Nation Group’s Social Media
Company’s policy Set as one of office’s KPI No revenue yet For marketing only Code of Ethic for Social Media Represented as the leading news
organization in social Media
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Factors
Increase of online population Decrease of news consumption Booming of social network News organizations’ strategies changing
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Thai online population
Internet users = 21 million users (via Nectec)
Online time spending increase PC/ Mobile penetration rate (2009= PC 20.3%)
Internet coverage Online content e.g. game, blog, web
board Online news = web sites
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News
Printed news paper decline News paper goes online = web site News on web site same as on prints News on web site different from prints News on web site nearly real time News on web site still go through
‘editorial’ process
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News
Newspaper readers 2007 = 26.3 M 2008 = 24.49 M 2009 = 18.93 M
Radio 2007 = 8.99 M 2008 = 807,008 2009 = 796,009
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Editorial
News Assignment Reporter (Seeking info,
investigating) Twitter / Facebook News Writing Editing Sub-editing (English) News Publishing/ Delivering Traditional (TV, Radio, Printed/Web) / New Media (Web/ Smart Phone, Tablet)
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News strategy changing
Multi-tasking journalist Multi-platform journalism (integrated)
Voice Text (Printed news paper) Video Social Network
Facebook YouTube Twitter Google+
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Online journalist
News report Previous:
Text + photos Currently:
Voice (post cast on web) Video (video on web)
Soonest: to integrate Twitter Facebook
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News go any channels/devices Internet via
web social network
Faebook You Tube
Mobile Internet via smart phone (iOS, Android, Blackberry, WP7)
Tablet (iOS, Android, Blackberry)
New smart devices…?
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New positions
Social media editor News aggregating editor Web editor Digital news editor
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media and multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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Integrated News Websiteby embedded with social media/multimedia
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News on Facebook33
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Front Page on web34
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Nation’s Social Media
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Personal Brand VS Corporate Brand
The Nation on Facebook “Friends of The Nation”
www.facebook.com/nationnews
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The Nation on Facebook “Friends of The Nation”
www.facebook.com/nationnews
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Community Engagement
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Communiti Engagement:Q&A with TweepleQ&A with Tweeple
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Community EngagementLive interview via TwitterLive interview via Twitter
@suthichai
Editor in Chief of Nation Group
@PM_Abhisit
Former Prime Minister of Thailand
September, 7, 2009September, 7, 2009
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Community Engagement
@KornDemocrat
Former Finance Minister, Korn Jatikavanij
Live interview via TwitterLive interview via Twitter
@tulsathit The Nation’s editor
@jin_nation
Political editor
June 15, 2010June 15, 2010
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Community Engagement
June 15, 2010
Live interview with Finance Minister Korn Jatikavanij
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Community Engagement
June 16, 2010
http://www.nationmultimedia.com/home/2010/06/16/politics/I-m-open-to-any-investigation-by-SEC-SET-30131675.html
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Community Engagement
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Q&A
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