social media and journalism

Social media and journalism

Asina Pornwasin The Nation 04/12/23

Asina Pornwasin - The Nation 1

Outline

Social Media by Overall The Nation’s Social Media Q&A

04/12/23Asina Pornwasin - The Nation

2

Social Media

Social Media Worldwide

Popular in Thailand


3

Social network user statistics

Facebook 750 million users

Twitter 250 million users

LinkedIn 115 million users

MySpace 50 million users

Google Plus 25 million users

[http://google-plus.com/598/social-network-user-statistics-as-of-july-2011/]


4

Facebook

More than 800 million active users (users who have returned to the site in the last 30 days)

July, Facebook reaches over 750 million active users

More than 50% of our active users log on to Facebook in any given day

Average user has 130 friends More than 900 million objects that people

interact with (pages, groups, events and community pages)

Average user is connected to 80 community pages, groups and events

Source: www.facebook.com


5

Facebook

On average, more than 250 million photos are uploaded per day

More than 75% of users are outside of the United States

More than 350 million active users currently access Facebook through their mobile devices

More than 475 mobile operators globally work to deploy and promote Facebook mobile products

Source: www.facebook.com


6

Faceook

Facebook users in Asia = 184,770,740

Facebook users in Thailand = 12,697,620 [16th]Bangkok 7,419,340

Indonesia 40,829,720 [2st] India 37,377,60 [3rd]Source: www.socialbreaker.com


7

Facebook

Total Facebook Users: 12,697,620 Penetration of population: 19.12% The largest age group 18 – 24

[4,317,191], followed by 25 – 34


8

Twitter


9

As of July 2011

"retweet" has been added to the Oxford English Dictionary

Asian Countries, by % of Twitter Users and Total Users

10

Source: http://www.greyreview.com 04/12/23Asina Pornwasin - The Nation

Twitter


11

http://www.lab.in.th/thaitrend/

~ 2.6 Million Users



Google+


12

Nation Group


13

Web Blog Facebook Twitter

Nation Group’s Social Media

Company’s policy Set as one of office’s KPI No revenue yet For marketing only Code of Ethic for Social Media Represented as the leading news

organization in social Media


14

Factors

Increase of online population Decrease of news consumption Booming of social network News organizations’ strategies changing


15

Thai online population

Internet users = 21 million users (via Nectec)

Online time spending increase PC/ Mobile penetration rate (2009= PC 20.3%)

Internet coverage Online content e.g. game, blog, web

board Online news = web sites


16

News

Printed news paper decline News paper goes online = web site News on web site same as on prints News on web site different from prints News on web site nearly real time News on web site still go through

‘editorial’ process


17

News

Newspaper readers 2007 = 26.3 M 2008 = 24.49 M 2009 = 18.93 M

Radio 2007 = 8.99 M 2008 = 807,008 2009 = 796,009


18

Editorial

News Assignment Reporter (Seeking info,

investigating) Twitter / Facebook News Writing Editing Sub-editing (English) News Publishing/ Delivering Traditional (TV, Radio, Printed/Web) / New Media (Web/ Smart Phone, Tablet)


19

News strategy changing

Multi-tasking journalist Multi-platform journalism (integrated)

Voice Text (Printed news paper) Video Social Network

Facebook YouTube Twitter Google+


20

Online journalist

News report Previous:

Text + photos Currently:

Voice (post cast on web) Video (video on web)

Soonest: to integrate Twitter Facebook


21

News go any channels/devices Internet via

web social network

Faebook You Tube

Mobile Internet via smart phone (iOS, Android, Blackberry, WP7)

Tablet (iOS, Android, Blackberry)

New smart devices…?


22

New positions

Social media editor News aggregating editor Web editor Digital news editor


23

Integrated News Websiteby embedded with social media/multimedia

24


Integrated News Websiteby embedded with social media and multimedia

25



26



27



28



29



30



31



32


News on Facebook33


Front Page on web34


Nation’s Social Media

04/12/23Asina Pornwasin - The Nation35

Personal Brand VS Corporate Brand

The Nation on Facebook “Friends of The Nation”

www.facebook.com/nationnews


37

The Nation on Facebook “Friends of The Nation”

www.facebook.com/nationnews


38

Community Engagement


39

Communiti Engagement:Q&A with TweepleQ&A with Tweeple


40

Community EngagementLive interview via TwitterLive interview via Twitter

@suthichai

Editor in Chief of Nation Group

@PM_Abhisit

Former Prime Minister of Thailand

September, 7, 2009September, 7, 2009


41


@KornDemocrat

Former Finance Minister, Korn Jatikavanij

Live interview via TwitterLive interview via Twitter

@tulsathit The Nation’s editor

@jin_nation

Political editor

June 15, 2010June 15, 2010


42


June 15, 2010

Live interview with Finance Minister Korn Jatikavanij

Source: @top10thai/askkorn04/12/23Asina Pornwasin - The Nation

43


June 16, 2010

http://www.nationmultimedia.com/home/2010/06/16/politics/I-m-open-to-any-investigation-by-SEC-SET-30131675.html


44



45

Q&A


46

social media and journalism

Technology

journalism asina pornwasin

nation122711 asina pornwasin

nation social media

prints news

news consumption

news strategy

web site news

active users users