1. SOCIAL MEDIA +JOURNALISMIABC Lehigh ValleyJune 2012Lou Duboisabout.me/lou_duboisSocial Media Editor, NBC News @lou_dubois

2. NEWSPAPER AD REVENUES 3. NOT IF, BUT HOWSocial networks are not a choice. They are a must.The rise of social networks makes convergence easier. Newsrooms can connect with field reporters, editors can engage with the audience, and consumers of news share what they read or watch to friends. 4. GATHERING AND SHARING 71% of adults get news online. 75% of them get news forwarded to them via email or posts on social networking sites Half of social network users who are also news consumers get news from people they follow, NOT from the news site itselfSOURCE: PEW RESEARCH 5. DECISION 20121/3 of voters learn from online-only sources33% of registered voters dont watch live TV2x better recall when spots aired/viewed on both YouTube and TV70% of likely Republican voters in SC went online to find info before primary14-20 sources viewed by 2012 voter before votingSOURCE: GOOGLE 6. SOCIAL IMPACT ON NEWS TRUST =AUTHORITY NEWSPARTICIPATION BUILD AND BE APART OF ACOMMUNITY CAPTURING THEDESIRE TO SHARENEWS SOCIALLY 7. BUT IS IT ALL JUST A FAD????? 8. SOCIAL TV1. Over 12,000 tweets per second during Super Bowl2. Volkswagens The Force commercial has 52 million viewson Youtube3. 45% of tablet users use it in front of TV every day4. Shazam 5.0 recognizes audio in less than 1 second5. HBO Go app on iPad has over 6 million downloads since May 2011 launch 9. NEWS + SOCIALDISTRIBUTIONENGAGEMEN TRECOGNITIONDIALOGUEBRAND VALUE 10. HOW DO YOU ENGAGE? 500 million daily active users 500 million accounts More private info Breaking news Tougher to search Real-time search Less immediate Engagement less intrusive Engage, dont intrude Hashtags help with Pages, Subscribe search, conversation 11. FIVE KEYS TO SOCIALJOURNALISMThe information (the story) is still the priority.Trust, but verify.Be transparentUse tools to support your role as a journalistEveryone is a journalist, 24/7 12. THE STORY OF THE THREE LITTLEPIGS1840s1st little pig straw house2nd little pig - house of sticks3rd little pig house of bricksWolf boiled in chimney 13. THREE LITTLE PIGS 2012(GUARDIAN) 14. QUESTIONS?? PRESENTATION AVAILABLE AThttp://www.slideshare.net/louismdubois/social-media-journalism-11846978 About.me/lou_dubois @LOU_DUBOIS