journalism & engagement with social media
TRANSCRIPT
KENTUCKY INTERCOLLEGIATE PRESS
ASSOCIATION, 1/23/15
• BY HOLLY EDGELL
• COMMUNITY EDITOR > WCPO,
CINCINNATI
Journalism +
Engagement
THE EASY PART:
SOCIAL MEDIA & CONTENT
SHARING
Journalists and news media outlets use social media to
share content:
Articles and information
FACEBOOK EXAMPLE; TWITTER EXAMPLE
Breaking news Example: #Cincyoverpass
Weather, traffic
Photos and videos
Tell a story; report
THE NOT SO EASY
PART: ENGAGEMENT
Connects the journalist or news media outlet with
audiences and sources
Audiences and sources reach back in some way
• “Like,” “Favorite”
• Comment
• Share or Retweet
RESOURCE: Top 8 social listening tools
ENGAGEMENT
Compelling
content + a
question
ENGAGEMENT
Call to
action +
humor
ENGAGEMENTAsk for something; then say
“Thank you.”
Pet albums, Facebook & WCPO.com; on-air
Weather album on Facebook & WCPO.com;
on-air
ENGAGEMENT Find a story; get an interview
Story: OSU win means new living room set for local couple and hundreds of
others
SOCIAL MEDIA &
STORYTELLING
Vine & Twitter example
OTHER IDEAS
Consider:
Blogs
Transparency; process; involvement
Example WCPO.com
Facebook Groups
Niche interest areas
Example #9beer
YOUR BRAND
If an employer were to Google you, what
would they find?
TIPS HERE >> Your illustrious career