Download - Social Media at FAO
11 March 201511 March 2015
Why social media for FAO
Present FAO as the leading UN Agency in the efforts to eradicate hunger and malnutrition
Increase visibility to our work and engage in a global dialogue with the stakeholders.
Increase traffic to FAO.org Aligned to Corporate
Communication Policy Be open and transparent
11 March 201511 March 2015
Single corporate presence on
Two corporate channels on
Multiple accounts, in addition to corporate presence
FAO’s social media presence
11 March 201511 March 2015
• Single corporate channel• General public interested
in FAO topics What works: Short posts,
links, images, infographics, statistics, quizzes, targeting audience
• facebook.com/unfao
11 March 201511 March 2015
• Single corporate channel• Business-related social
networking site• In collaboration with OHR What works: Technical
content, vacancy announcements infographics, statistics,
• linkedin.com/company/fao/
11 March 201511 March 2015
Google+
Single corporate channel Increase Google search
rankings for FAO.org What works: Short posts,
links, images, infographics plus.google.com/+UNFAO
11 March 201511 March 2015
Twitter• Various channels with
specific geographical / thematic focus
• 2 Corporate channels:• twitter.com/faonews• twitter.com/faoknowledge
• At the moment, only FAO country offices can request the creation of accounts
What works: Posts with links, images, infographics, live tweeting of events, engaging in conversations
https://twitter.com/FAOnews/lists/fao-twitter-accounts
11 March 201511 March 2015
Flickr
• Share official HQ meeting and DG travel photos (FAONews). Audience: Media www.flickr.com/photos/faonews
• Photos taken by FAO employees on duty travels, events, projects, country/regional offices (FAOoftheUN). Audience: General www.flickr.com/photos/faooftheun/
11 March 201511 March 2015
YouTube
• Share official videos (FAOVideo) Audience: Media• Videos made by FAO employees on travels, projects organized by
country / topic playlists. (FAOoftheUN) Audience: General
youtube.com/FAOoftheUN
youtube.com/user/FAOVideo
11 March 201511 March 2015
SlideShare
• Single corporate channel
• A very easy way to share FAO’s knowledge to the public
• Not copyrighted material
• slideshare.net/FAOoftheUN
11 March 201511 March 2015
Wikipedia
Single FAO entry, various other pages with FAO related content Comes up high on Google searches FAO employees are encouraged to contribute with FAO knowledge
in relevant subject areas and monitor relevant entries in their areas of expertise.
en.wikipedia.org/wiki/FAO
11 March 201511 March 2015
Ground Rules
Social media tools present not only opportunities, but also risks.
• Nothing is private• Identify yourself • Consider your audience• Respect copyright • Keep your cool • Be passionate
11 March 201511 March 2015
Example:
Information available• Press releases• Publications• Infographics• Audio-visual material• FAO Homepage stories (In
Action, Fight hunger, Crop of the Month)
11 March 201511 March 2015
Thank you•
Questions?
FAO Social Media policy - http://www.fao.org/2/socialmedia
Corporate Communication Policy – http://intranet.fao.org/departments/occ
Contact us