social media at fao
TRANSCRIPT
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Social Media at FAO
Office for Corporate Communication
30 March 2015
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Why social media for FAO
Present FAO as the leading UN Agency in the efforts to eradicate hunger and malnutrition
Increase visibility to our work and engage in a global dialogue with the stakeholders.
Increase traffic to FAO.org Aligned to Corporate
Communication Policy Be open and transparent
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Single corporate presence on
Two corporate channels on
Multiple accounts, in addition to corporate presence
FAO’s social media presence
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• Single corporate channel• General public interested
in FAO topics What works: Short posts,
links, images, infographics, statistics, quizzes, targeting audience
• facebook.com/unfao
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• Single corporate channel• Business-related social
networking site• In collaboration with OHR What works: Technical
content, vacancy announcements infographics, statistics,
• linkedin.com/company/fao/
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Google+
Single corporate channel Increase Google search
rankings for FAO.org What works: Short posts,
links, images, infographics plus.google.com/+UNFAO
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Twitter• Various channels with
specific geographical / thematic focus
• 2 Corporate channels:• twitter.com/faonews• twitter.com/faoknowledge
• At the moment, only FAO country offices can request the creation of accounts
What works: Posts with links, images, infographics, live tweeting of events, engaging in conversations
https://twitter.com/FAOnews/lists/fao-twitter-accounts
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Flickr
• Share official HQ meeting and DG travel photos (FAONews). Audience: Media www.flickr.com/photos/faonews
• Photos taken by FAO employees on duty travels, events, projects, country/regional offices (FAOoftheUN). Audience: General www.flickr.com/photos/faooftheun/
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YouTube
• Share official videos (FAOVideo) Audience: Media• Videos made by FAO employees on travels, projects organized by
country / topic playlists. (FAOoftheUN) Audience: General
youtube.com/FAOoftheUN
youtube.com/user/FAOVideo
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SlideShare
• Single corporate channel
• A very easy way to share FAO’s knowledge to the public
• Not copyrighted material
• slideshare.net/FAOoftheUN
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Wikipedia
Single FAO entry, various other pages with FAO related content Comes up high on Google searches FAO employees are encouraged to contribute with FAO knowledge
in relevant subject areas and monitor relevant entries in their areas of expertise.
en.wikipedia.org/wiki/FAO
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Ground Rules
Social media tools present not only opportunities, but also risks.
• Nothing is private• Identify yourself • Consider your audience• Respect copyright • Keep your cool • Be passionate
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Examples: Coverage of AG communication products
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Example:
Information available• Press releases• Publications• Infographics• Audio-visual material• FAO Homepage stories (In
Action, Fight hunger, Crop of the Month)
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Example:
Facebook/Linkedin/Google+
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Example:
TwitterTwitter
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Example:
Video & Audio
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Example:
Slideshare
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Thank you•
Questions?
FAO Social Media policy - http://www.fao.org/2/socialmedia
Corporate Communication Policy – http://intranet.fao.org/departments/occ
Contact us