Download - Social Media for Local Government
SOCIAL MEDIAfor Local Governmentby JoeyShepp.com for Marin County Government
ABOUT THE PRESENTER
Joey Shepp
• Green MBA Program DirectorDominican University of California
• Principal at EarthsiteNew Media Consultancy for Sustainable Brands
• More at http://JoeyShepp.com
WHAT IS SOCIAL MEDIA?
• Social Networking
• Online Video
• Blogging
• Ratings/Reviews
• Sharing Content
THE NEW MARKETING LANDSCAPE
• Earned Media(Public Relations)
• Owned Media (Website)
• Advertising(Paid)
• Social Media (Community)
SOCIAL MEDIA TRENDS
INTERNET TO SURPASS 2 BILLION USERS THIS YEAR
• 30% of the world population by end of this year
• Developed Countries: 71% Developing Countries: 21%
• Regionally:Europe: 65% Americas: 55%Asia/Pacific: 21.9%Africa: 9.6%
700,000 NEW USERS DAILY!
92% OF U.S. TODDLERS HAVE ONLINE PRESENCE
The vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives.
~from security firm AVG
THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH
Teen females send an incredible 4,050 texts per month,while teen males send an average of 2,539 texts
OPEN GOVERNMENTPresident Obama advocates for Transparency in Government
through Data and Social Technology.
SUNLIGHT FOUNDATIONProviding funds for Open Government Data Projects
SUNLIGHT FOUNDATIONDiversity of Funded Projects
SF LOCAL OPEN GOVan Open Data Executive Directive (PDF) that asks City departments to make all datasets
under their authority that are not considered confidential available on DataSF.org
DATASFApp Showcase
WIKILEAKSRisk of Exposure drives more Ethic Behavior?
EGYPT PROTESTSOrganized with Social Media
EGYPT INTERNET BLACKOUTTeaches Activists to Develop Alternative Approaches
THE TWEETS MUST FLOWTwitter CEO Advocates for Twitter
as Critical Communication Technology
INTERNET IS A HUMAN RIGHTPresident Obama Advocates to Restore Internet in Egypt
INTERNET KILL SWITCHSenate Bill is Reintroduced??
LOCAL GOV SOCIAL MEDIA STRATEGY
FACEBOOK PAGEFacebook Ads to get to 1000 like asap, use multiple pages for
departments, collect feedback
TWITTERRespond quickly, Follow Targeted Users, Target Local
YOUTUBE: CHANNEL GPromote/Syndicate Video via Facebook/Twitter/Blogs
SOCIAL MEDIA POLICYDevelop a “living document” of best-practices and strategy for
dealing with problem issues.
SOCIAL MEDIA TRAININGTraining for both internal staff and local community.
STAY HUMANRemember to
GO FURTHERResources
@JoeyShepp | joeyshepp.com
@GreenMBA
@Earthsite | earthsite.net
@SocialGoodMedia
@SocialGov
TWEET YOUR QUESTIONS@JoeyShepp YOUR QUESTION
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