SOCIAL MEDIAfor Local Governmentby JoeyShepp.com for Marin County Government

ABOUT THE PRESENTER

Joey Shepp

• Green MBA Program DirectorDominican University of California

• Principal at EarthsiteNew Media Consultancy for Sustainable Brands

• More at http://JoeyShepp.com

WHAT IS SOCIAL MEDIA?

• Social Networking

• Online Video

• Blogging

• Ratings/Reviews

• Sharing Content

THE NEW MARKETING LANDSCAPE

• Earned Media(Public Relations)

• Owned Media (Website)

• Advertising(Paid)

• Social Media (Community)

SOCIAL MEDIA TRENDS

INTERNET TO SURPASS 2 BILLION USERS THIS YEAR

• 30% of the world population by end of this year

• Developed Countries: 71% Developing Countries: 21%

• Regionally:Europe: 65% Americas: 55%Asia/Pacific: 21.9%Africa: 9.6%

700,000 NEW USERS DAILY!

92% OF U.S. TODDLERS HAVE ONLINE PRESENCE

The vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives.

~from security firm AVG

THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH

Teen females send an incredible 4,050 texts per month,while teen males send an average of 2,539 texts

OPEN GOVERNMENTPresident Obama advocates for Transparency in Government

through Data and Social Technology.

SUNLIGHT FOUNDATIONProviding funds for Open Government Data Projects

SUNLIGHT FOUNDATIONDiversity of Funded Projects

SF LOCAL OPEN GOVan Open Data Executive Directive (PDF) that asks City departments to make all datasets

under their authority that are not considered confidential available on DataSF.org

DATASFApp Showcase

WIKILEAKSRisk of Exposure drives more Ethic Behavior?

EGYPT PROTESTSOrganized with Social Media

EGYPT INTERNET BLACKOUTTeaches Activists to Develop Alternative Approaches

THE TWEETS MUST FLOWTwitter CEO Advocates for Twitter

as Critical Communication Technology

INTERNET IS A HUMAN RIGHTPresident Obama Advocates to Restore Internet in Egypt

INTERNET KILL SWITCHSenate Bill is Reintroduced??

LOCAL GOV SOCIAL MEDIA STRATEGY

FACEBOOK PAGEFacebook Ads to get to 1000 like asap, use multiple pages for

departments, collect feedback

TWITTERRespond quickly, Follow Targeted Users, Target Local

YOUTUBE: CHANNEL GPromote/Syndicate Video via Facebook/Twitter/Blogs

SOCIAL MEDIA POLICYDevelop a “living document” of best-practices and strategy for

dealing with problem issues.

SOCIAL MEDIA TRAININGTraining for both internal staff and local community.

STAY HUMANRemember to

GO FURTHERResources

@JoeyShepp | joeyshepp.com

@GreenMBA

@Earthsite | earthsite.net

@SocialGoodMedia

@SocialGov

TWEET YOUR QUESTIONS@JoeyShepp YOUR QUESTION

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