Download - Social Media for SEO - CUCCOA conference
STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6
Social Media for SEOOnline PR – Search Engine Optimization - Social News Optimization
Web Marketing Primer
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SEO
Search
Engine
Optimization
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WEB MARKETING PRIMER
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RANKINGSWEB MARKETING PRIMER
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TRAFFIC & RANKINGSWEB MARKETING PRIMER
Top 3 ranking get 65% of clicks
10th position gets more traffic than positions 3 to 9
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What factors influence ranking?
1. Domain name
2. Links (Quality & Relevance)
3. Clearly defined theme
4. Site Architecture
5. Domain & Site Age
SEARCH ALGORYTHMSWEB MARKETING PRIMER
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Social Buzz
Includes any social mentions: Tweets Facebook Likes Blog mentions Etc.
SEARCH ALGORYTHMS CONT.WEB MARKETING PRIMER
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SEARCH ALGORYTHMS CONT.WEB MARKETING PRIMER
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Now what?
1. Domain name
2. Links (Quality & Relevance)
3. Clearly defined theme
4. Site Architecture
5. Domain & Site Age
6. ‘Social Buzz’
SEO EXPLAINEDWEB MARKETING PRIMER
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How does one acquire links?
Ask for them
Buy them (Against Google guidelines)
Make interesting and relevant content
LINKSWEB MARKETING PRIMER
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Share your content!
Millions of Users
Haven for bloggers
Branding Opportunities
SOCIAL NEWS OPTIMIZATIONWEB MARKETING PRIMER
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SOCIAL NEWS OPTIMIZATIONWEB MARKETING PRIMER
How social news sites work
Users vote and comment on stories submitted Popular content is promoted to the front page of the site Content is seen by thousands of visitors and bloggers
What they bring your site
Surge in traffic Surge in links Branding opportunities ‘Social buzz’ factor
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BUSINESS CASEWEB MARKETING PRIMER
Industry: Web Hosting
Primary Goal: Reach #1 spot
Secondary Goal: Engage with people online
What we did:
1.Search Engine Optimization
2.Created a blog
3.Created content optimized for social news sites
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BUSINESS CASEWEB MARKETING PRIMER
Example of social content
First day brought 50,000 visitors
to the blog
Brought 150,000+ visitors over the
next month
Shared 2000+ times on Facebook
4000+ links pointing to page
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ONLINE PRWEB MARKETING PRIMER
Online PR is about:
Building relationships & making friends
Communicating
Giving incentives (Contests,
Giveaways etc.)
In the same way traditional PR practitioners build relationships with journalists, online PR practitioners build relationships with bloggers and online influencers (Twitter and Facebook power users etc.)
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BUSINESS CASEWEB MARKETING PRIMER
Industry: Alcoholic Beverage Industry
Primary Goal: Make a splash online
What we did:
1.Setup “Pros of Party” contest
2.Contacted bloggers and asked them to write about their craziest night out and inform their readers about the contest
3.Host a huge rooftop party sponsored by Molson!
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BUSINESS CASEWEB MARKETING PRIMER
Results
Close to 100 bloggers posted their
crazy stories and linked to the Pros of
Party mini-site
Everyone had a great time!
Nearly all the bloggers who
participated wrote about how awesome
their experience was