STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6

Social Media for SEOOnline PR – Search Engine Optimization - Social News Optimization

Web Marketing Primer

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SEO

Search

Engine

Optimization

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WEB MARKETING PRIMER

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RANKINGSWEB MARKETING PRIMER

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TRAFFIC & RANKINGSWEB MARKETING PRIMER

Top 3 ranking get 65% of clicks

10th position gets more traffic than positions 3 to 9

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What factors influence ranking?

1. Domain name

2. Links (Quality & Relevance)

3. Clearly defined theme

4. Site Architecture

5. Domain & Site Age

SEARCH ALGORYTHMSWEB MARKETING PRIMER

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Social Buzz

Includes any social mentions: Tweets Facebook Likes Blog mentions Etc.

SEARCH ALGORYTHMS CONT.WEB MARKETING PRIMER

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SEARCH ALGORYTHMS CONT.WEB MARKETING PRIMER

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Now what?

1. Domain name

2. Links (Quality & Relevance)

3. Clearly defined theme

4. Site Architecture

5. Domain & Site Age

6. ‘Social Buzz’

SEO EXPLAINEDWEB MARKETING PRIMER

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How does one acquire links?

Ask for them

Buy them (Against Google guidelines)

Make interesting and relevant content

LINKSWEB MARKETING PRIMER

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Share your content!

Millions of Users

Haven for bloggers

Branding Opportunities

SOCIAL NEWS OPTIMIZATIONWEB MARKETING PRIMER

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SOCIAL NEWS OPTIMIZATIONWEB MARKETING PRIMER

How social news sites work

Users vote and comment on stories submitted Popular content is promoted to the front page of the site Content is seen by thousands of visitors and bloggers

What they bring your site

Surge in traffic Surge in links Branding opportunities ‘Social buzz’ factor

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BUSINESS CASEWEB MARKETING PRIMER

Industry: Web Hosting

Primary Goal: Reach #1 spot

Secondary Goal: Engage with people online

What we did:

1.Search Engine Optimization

2.Created a blog

3.Created content optimized for social news sites

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BUSINESS CASEWEB MARKETING PRIMER

Example of social content

First day brought 50,000 visitors

to the blog

Brought 150,000+ visitors over the

next month

Shared 2000+ times on Facebook

4000+ links pointing to page

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ONLINE PRWEB MARKETING PRIMER

Online PR is about:

Building relationships & making friends

Communicating

Giving incentives (Contests,

Giveaways etc.)

In the same way traditional PR practitioners build relationships with journalists, online PR practitioners build relationships with bloggers and online influencers (Twitter and Facebook power users etc.)

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BUSINESS CASEWEB MARKETING PRIMER

Industry: Alcoholic Beverage Industry

Primary Goal: Make a splash online

What we did:

1.Setup “Pros of Party” contest

2.Contacted bloggers and asked them to write about their craziest night out and inform their readers about the contest

3.Host a huge rooftop party sponsored by Molson!

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BUSINESS CASEWEB MARKETING PRIMER

Results

Close to 100 bloggers posted their

crazy stories and linked to the Pros of

Party mini-site

Everyone had a great time!

Nearly all the bloggers who

participated wrote about how awesome

their experience was