Download - Social media metrics
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Social Media Metrics Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy
Photo: lassiegall (CC)!
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Social media is changing rapidly, remaking the world.
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Adapt and measure. Adapt and measure. Photo: Eric Molina (CC)!
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Overview ! Why metrics
! What to measure
! Measuring engagement
! Tools
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Why metrics
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It’s a numbers game. Photo: Mary Witzig (CC)!
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Numbers without goals is pointless.
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They keep you on course. Photo: hmomoy (CC)!
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What to measure
! Page views/unique visitors
! Clicks
! Likes
Photo: Thor (CC)!
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What to measure
! Comments
! Revenue
! Cost
Photo: Thor (CC)!
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What to measure
! Subscribers: email, Facebook, Twitter, RSS
! Time spent
! Leads
Photo: Thor (CC)!
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Measuring engagement
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Facebook ! Questions answered
! Photos, statuses, questions, links, videos shared
! Likes and Shares
Photo: GOIABA - Johannes Fuchs (CC)!
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Twitter ! Retweets
! Replies
! Favorites
Photo: Andreas Eldh (CC)!
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Website/blog ! Time spent on site
! Likes/ratings
! Comments
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Leads: calls, emails ! Quantity ! Sales ! Ideas
Photo: Vitor Lima (CC)!
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Tools
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TweetReach
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Bit.ly
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Google Analytics
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Jetpack Site Stats
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Spreadsheets
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The most important tool of all
Photo: Liz Henry (CC)!
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Contact me. • [email protected] • BirminghamBlogging.com • @WadeOnTweets • http://itswa.de/metricssm
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Thank you
Photo: orangachang (CC)!