social media metrics
DESCRIPTION
For more, visit http://itswa.de/metricssmTRANSCRIPT
Social Media Metrics Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy
Photo: lassiegall (CC)!
Social media is changing rapidly, remaking the world.
Adapt and measure. Adapt and measure. Photo: Eric Molina (CC)!
Overview ! Why metrics
! What to measure
! Measuring engagement
! Tools
Why metrics
It’s a numbers game. Photo: Mary Witzig (CC)!
Numbers without goals is pointless.
They keep you on course. Photo: hmomoy (CC)!
What to measure
! Page views/unique visitors
! Clicks
! Likes
Photo: Thor (CC)!
What to measure
! Comments
! Revenue
! Cost
Photo: Thor (CC)!
What to measure
! Subscribers: email, Facebook, Twitter, RSS
! Time spent
! Leads
Photo: Thor (CC)!
Measuring engagement
Facebook ! Questions answered
! Photos, statuses, questions, links, videos shared
! Likes and Shares
Photo: GOIABA - Johannes Fuchs (CC)!
Twitter ! Retweets
! Replies
! Favorites
Photo: Andreas Eldh (CC)!
Website/blog ! Time spent on site
! Likes/ratings
! Comments
Leads: calls, emails ! Quantity ! Sales ! Ideas
Photo: Vitor Lima (CC)!
Tools
TweetReach
Bit.ly
Google Analytics
Jetpack Site Stats
Spreadsheets
The most important tool of all
Photo: Liz Henry (CC)!
Contact me. • [email protected] • BirminghamBlogging.com • @WadeOnTweets • http://itswa.de/metricssm
Thank you
Photo: orangachang (CC)!