Download - Social Media Summit Canada Presentation
![Page 1: Social Media Summit Canada Presentation](https://reader035.vdocument.in/reader035/viewer/2022081516/558198e9d8b42a417f8b512e/html5/thumbnails/1.jpg)
I love stories.
@davidalston
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Brand is the sum of all conversations
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Google is your homepage.
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Your customers already “signed you up” in social media
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Why aren’t you answering the social
phone?
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Return On Investment.Return On Ignoring.
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Marketers are farmers.
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Ears and Eyeballs.Hearts and Minds.
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Traditional media best as a
“remarkable ideas” seeder.
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What’s my brand wearing today?
* *
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Are you “dominating the hive?”
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Listening to the point of need like a clothing
store sales clerk.
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So when I eventually pop up into your cloud.
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The power of thank you & discovering fans.
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Huh? What’s a Twebinar?
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FYI, do you know a rockstar?
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Dave, the rapping flight attendant.
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ROI of when the community steps in.
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The unexpected headache.
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So did it stick?
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Yes, a 17 footer or larger.
*
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But I want that burger.
*
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Needing the General& the army.
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Putting “relations” back in PR and CRM
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You’ve gotta have hustle.
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Do you want to measure the “social”
or the “media”?
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Listen.Respond.
Participate.Share.
Contribute.
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Connect.@davidalston
@radian6
www.slideshare.net/davidalston