Download - Social Media's Role in Business Research
Social Media for Business Research
Ken SicklesGlobal Director, Solution Strategy
Dow Jones
* Compete.com (via Gigya’s “Social is the Next Search”)
NOWHERE YOU’VE HEARD OF, NY
CITY LIMITS
POPULATION: 500
Web “1.0” gave “Everyone” a voice
Web “1.0” gave “Everyone” a voice^ the opportunity to have
So what?
Social Media has made the global conversation “local”
75+ Million 450+ Million 60+ Million
“gather real-time market intelligence”
84%
31%
Importance & Satisfaction of Private Company Info Sources
45% use Facebook or Twitter
1 out of every 5 tweets mention a product or brand
How to?
Company
• What are the companies saying?• What are customers saying?• What are partners saying?• What are employees saying?
Product
• What are customers saying?• What questions are companies asking?• What are companies saying?
People
• Which people are the experts?• Which employees matter?• Which executives are having conversations?
Topics
• What industry trends are emerging?• What are good sources for more info?• Which companies and or people are related?
What’s next?
$42 Billion
* IDC 2009
* Compete.com (via Gigya’s “Social is the Next Search”)
Where to start?
Begin building your social network
(Some) Tools to use
• Tweetdeck• Listorious• Social Mention• Trendrr• Wefollow• Bing• Twitt(urly)
Appendix
