PAGE%%%1%MONTH%YEAR%
@jolisouci%
The%Future%of%Omnichannel%Immersion%
Stephanie%Sansoucie%|%@jolisouci%%|%%Experience%Strategy%&%Planning%|%Kohl’s%
PAGE%%%2%MONTH%YEAR%
@jolisouci%
INFORMATION%AND%ENGAGEMENT%
Deep,%implicit%informaLon%yields%immersive,%contextually%relevant%experiences.%
%
PAGE%%%3%MONTH%YEAR%
@jolisouci%
YOU$MUST$CURATE$THE$FUTURE$Radical%design%revoluLon.%Evolve%or%die.%
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@jolisouci%
INFLUENTIAL$TECHNOLOGY$Tomorrow.%
PAGE%%%5%MONTH%YEAR%
@jolisouci%
3D%PRINTING%
Manufacture%burden%shiU%%
SchemaLcs%and%kits%
ConducLve%materials%
Connected%devices%
PAGE%%%6%MONTH%YEAR%
@jolisouci%
$8.6B$by$2020$$|$$Adop?on$<$10$years$$|$$Retailers$are$placing$bets$$$$$$$(Allied$Market$Research)$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$(Gartner)$$
PAGE%%%7%MONTH%YEAR%
@jolisouci%
WEARABLES%
AestheLcs%
Adhesives%
Biotech%
KineLc,%solar%powered%
Internal%engines%
Unique%environmental%engines%
PAGE%%%8%MONTH%YEAR%
@jolisouci%
SMART,%%
REACTIVE%%
ENVIRONMENTS%
InformaLon%display%
Environmental%condiLons%
Service%model,%resources%
Payments%
%
PAGE%%%9%MONTH%YEAR%
@jolisouci%
VIRTUAL%REALITY%
Beyond%audiovisual%
Social%shopping%
Travel%
InteracLve%product%views%
Virtual%collaboraLon%
Immersive,%interacLve%educaLon%
Biomedical,%surgical%
PAGE%%%10%MONTH%YEAR%
@jolisouci%
Sony|%Facebook|%Samsung%|%MicrosoU%
%%%%%%%%%%
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@jolisouci%
MICROcLOCATION%
Wearable%integraLon%
Monitoring%%
Connected%homes%
Connected%ecosystems%
Beyond%digital%markeLng%
%
%
%
iBeacon/BLE+Beacon+Shipments+to+Break++60#Million#by+2019#
PAGE%%%12%MONTH%YEAR%
@jolisouci%
INTELLIGENT%DATA%
Data%is%not%big,%it’s%“intelligent”%
Big%Data%
ArLficial%
Intelligence%&%
Algorithm%
SophisLcaLon%
Insight%
GeneraLon%
PAGE%%%13%MONTH%YEAR%
@jolisouci%
SemanLc%models%%
Deep%learning%
ON%ARTIFICIAL%INTELLIGENCE%
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@jolisouci%
DESIGN$CRAFTSMANSHIP$
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@jolisouci%
Wireframes?$Design$specifica?on?$Storytelling?$Sensors$and$implicit$informa?on?$Business$partners$and$rela?onships?$Design$prac?ce$evolu?on?$
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@jolisouci%
EXPERIENCE%DESIGN:%TOP%5%
1. Ready%adopLon%of%digital%fabricaLon%by%studios%for%
rapid%prototyping%
2. Experience%design%of%complete%ecosystems%
3. AcLve%consideraLon%of%ethics,%safety,%wellbeing,%
privacy,%legal%obligaLons%
4. Evolve%design%pracLce%approach,%influence,%
business%partner%relaLonships%
5. Evaluate%emerging%technology%yourself%
PAGE%%%17%MONTH%YEAR%
@jolisouci%
DESIGN%RESEARCH:%TOP%5%
1. Extensive%field%studies%to%idenLfy%moments%that%majer,%
evaluate%triggers,%unique%customer%journeys%
2. Evolve%usability%tesLng%pracLce%to%support%novel%
interfaces%and%complete%ecosystems%
3. IdenLfy%data%collecLon%approach%for%organizaLonal%
learning%–%explicit,%implicit%
4. Validate%big%data%findings%and%insights%through%design%
research%and%tesLng%%
5. Refine%approaches%for%data%presentaLon,%business%case%
creaLon%and%related%strategic%design%approaches%
PAGE%%%18%MONTH%YEAR%
@jolisouci%
DESIGN%PRACTICE%OF%THE%FUTURE%
1. Heavy%investment%in%design%research%and%insights%
– Make%sense%of%incoming%intelligent%data%
– Deep%dive%into%journeys%of%all%actors%2. Focus%on%storyboarding,%rapid%prototyping%and%cyclical%
experience%evaluaLon%of%“complete%systems”%
– People,%processes,%space%and%things%3. Evolving%pajerns%of%interacLon%
– MoLon,%hapLc%feedback,%ambient%systems,%biotechnology,%biomeLcs,%
industrial%design,%relaLonships%%
4. Human%factors%and%ergonomics%as%a%strategic%priority%
5. Solid%experience%design%representaLon%at%the%Cclevel%
PAGE%%%19%MONTH%YEAR%
@jolisouci%
BUSINESS%OF%THE%FUTURE%
1. Design%as%core%business%principle,%foundaLonal%
2. Deep%insights%based%on%data%from%advanced%listening%
engines,%intelligent%data%and%research%drive%business%
model%evoluLon%%
3. Business%culture%and%organizaLonal%design%evoluLon%to%
support%deep%crosscfuncLonal%collaboraLon%for%design%of%
“complete%systems”%
4. Focus%on%employee%systems,%environments%and%evolving%
service%models%
5. Experience%design%pracLces%drive%business%evoluLon%
%
PAGE%%%20%MONTH%YEAR%
@jolisouci%
RESULT:$OMNICHANNEL$IMMERSION$InfluenLal%Technology.%Design%CraUsmanship.%Experience%EvoluLon.%%
PAGE%%%21%MONTH%YEAR%
@jolisouci%
THANK%YOU!%
Stephanie%Sansoucie%|%%@jolisouci%%|%%[email protected]%
