Download - Target Audience Profile
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TARGET AUDIENCE PROFILETask 8 Anna Kelcey
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NAME & AGE
> Sam (short for Samantha)
> Samantha is a common, middle class name in Britain, and this shows that my target audience are just typical British citizens.
> Samantha has been shortened to Sam, and shortening names is more common amongst younger people, which highlights the younger age range for my target audience.
> Sam is 17, which fits into my target age range of 16-19.
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GENDER & ETHNICITY
> Female
> Although Sam is female, she doesn't act overly 'girly' like the stereotypical female, as she is not obsessed with fashion and her appearance.
> White, British
> Sam was born and raised in England, as was everyone in her family.
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LIFESTYLE
> Sam is middle class, and lives in a semi-detached house with both of her parents and a brother.
> She attends a sixth form college where she takes media studies, art, ancient history and biology. She also has a part-time job as a waitress.
> Her interests include:- rock music, specifically alternative rock- reading- Tumblr- learning to play the drums
> She is heterosexual, and is single.
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APPEARANCE
> Sam is 5'4, and is averagely built.
> She has dark brown hair, and usually straightens it.
> She enjoys wearing thick eyeliner and dark make up. She also has numerous piercings.
> She typically wears black clothes and band tshirts.
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A DAY IN THE LIFE
> She usually wakes up at 7 and then goes to college. At college she spends her time with three close friends and several acquaintances.
> She gets home at 5, and then spends the next hour relaxing with music and getting ready for work.
> From 6-10 she works as a waitress in a pub.
> When she gets home she avoids her homework and any other responsibilities by procrastinating and listening to music, reading, or spending time on Tumblr.