TARGET AUDIENCE PROFILETask 8 Anna Kelcey

NAME & AGE

> Sam (short for Samantha)

> Samantha is a common, middle class name in Britain, and this shows that my target audience are just typical British citizens.

> Samantha has been shortened to Sam, and shortening names is more common amongst younger people, which highlights the younger age range for my target audience.

> Sam is 17, which fits into my target age range of 16-19.

GENDER & ETHNICITY

> Female

> Although Sam is female, she doesn't act overly 'girly' like the stereotypical female, as she is not obsessed with fashion and her appearance.

> White, British

> Sam was born and raised in England, as was everyone in her family.

LIFESTYLE

> Sam is middle class, and lives in a semi-detached house with both of her parents and a brother.

> She attends a sixth form college where she takes media studies, art, ancient history and biology. She also has a part-time job as a waitress.

> Her interests include:- rock music, specifically alternative rock- reading- Tumblr- learning to play the drums

> She is heterosexual, and is single.

APPEARANCE

> Sam is 5'4, and is averagely built.

> She has dark brown hair, and usually straightens it.

> She enjoys wearing thick eyeliner and dark make up. She also has numerous piercings.

> She typically wears black clothes and band tshirts.

A DAY IN THE LIFE

> She usually wakes up at 7 and then goes to college. At college she spends her time with three close friends and several acquaintances.

> She gets home at 5, and then spends the next hour relaxing with music and getting ready for work.

> From 6-10 she works as a waitress in a pub.

> When she gets home she avoids her homework and any other responsibilities by procrastinating and listening to music, reading, or spending time on Tumblr.