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The British PromotionalMerchandise AssociationResearch 2018
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Research conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018.
291 qualified face to face questionnaires filled out with professional buyers of promotional products.
British Promotional Merchandise Association
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What roles do people hold that took part in our survey?
British Promotional Merchandise Association
ACCOUNT MANAGER
MARKETING EXECUTIVE
CEODIRECTOR
HEAD OF MARKETING
SALES & MARKETING DIRECTOR
MANAGING DIRECTOR
DIGITAL MARKETER
BUSINESS DEVELOPMENT MANAGER
OWNER
PROJECT MANAGER
BRAND MANAGER
MARKETING MANAGER
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What is your annual spend on Promotional Merchandise?
20k - 50kUp to 5k
50k +
13%
40.5%5k - 20k
36.5%10%
British Promotional Merchandise Association
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How do you currently use promotional merchandise?
Tradeshow Giveaway 32%
Customer Engagement 26%
Sales Incentive 23%
Employee Engagement13%
Other 6%
British Promotional Merchandise Association
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Where would you look for a new promotional merchandise supplier?
Trade Exhibition 29%Direct MailingCatalogue 13%
Other 3%
British Promotional Merchandise Association
Google 55%
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*Respondents were asked to score answers in order of importance total amount out of 1,450 per column.
The important factors when purchasing promotional merchandise products.
PRIC
E
PRODUCT
USEFU
LNES
S
RELEV
ANCE TO
CAMPA
IGN LE
AD
TIM
E
PRODUCT
UNIQUEN
ESS
PRODUCT
DURABILI
TY
British Promotional Merchandise Association
CONVENIE
NCE
PRODUCT
COMPL
IANCE
COMM
UNICATI
ON
THROUGHOUT
PROJE
CT
ENVIR
ONMEN
TAL
200
0
400
600
800
1000
1200
1400
1222 12211188 1165 1154 1143 1110 1096 1036 998
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No
Yes
No Answer
Do you research what product would be suitable for your purpose before purchase?
18%
71%
British Promotional Merchandise Association
11%
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Do you expect or appreciate creative input from your promotional merchandise provider?
Yes77%
No23%
British Promotional Merchandise Association
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Have you ever had an effective promotional product you’ve kept for a long time?
Yes78%
British Promotional Merchandise Association
No22%
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*Results are out of 83 responses.
Effective promotional products that are kept for a long time.
CHARGER USB
NOTEBO
OK
CUPS/M
UGSPE
NS
POW
ERBA
NKS
EXEC
UTIVE/H
IGH EN
D
QUALITY
PENS
THER
MAL
MUGS
CUDDLY
TOY
PHONE
HOLDER
S
2
0
4
6
8
10
14
12
16
1615
109
87 5 5
4 4
QUANTITY
British Promotional Merchandise Association
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Has the news about the environmental impact of plastics influenced your future decision on purchasing plastic promotional products?
No
Yes
No Answer4%
58%
38%
British Promotional Merchandise Association
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What type of alternative product will you be looking for?
Card/Paper
Non Plastic
29%
British Promotional Merchandise Association
10%
10%
8%6% 5%
32%
Eco/EnvironmentallyFriendly
Recyclable
Reusable
Biodegradable
Wood
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Do you have a regular promotional merchandise supplier?
No
Yes
56%
British Promotional Merchandise Association
44%
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What keeps them loyal to you?
ABILITY TO DELIVER
BRILLIANT SERVICE
CONTRACT
CONVENIENCE
DISCOUNT & OFFERS
HIGH QUALITY CUSTOMER SERVICE
PRICE
QUALITY OF PRODUCTS
LOYALTY SCHEME
RELIABILITY
British Promotional Merchandise Association
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What annoys you when purchasing promotional products?
55%
16%
British Promotional Merchandise Association
14%
7.5%7.5%
Pushed/Harassed
Cheap Looking
Poor Quality
Too Many Emails
Lack of Innovation
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Does your company use a tender process for large contracts?
No Yes
No Answer
16%
31%
British Promotional Merchandise Association
Don’t Know
40%
13%
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British Promotional Merchandise Association
Would you recognise the BPMA logo?
No
Yes56%
44%