the british promotional merchandise association research ......research conducted at marketing week...
TRANSCRIPT
The British PromotionalMerchandise AssociationResearch 2018
Research conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018.
291 qualified face to face questionnaires filled out with professional buyers of promotional products.
British Promotional Merchandise Association
What roles do people hold that took part in our survey?
British Promotional Merchandise Association
ACCOUNT MANAGER
MARKETING EXECUTIVE
CEODIRECTOR
HEAD OF MARKETING
SALES & MARKETING DIRECTOR
MANAGING DIRECTOR
DIGITAL MARKETER
BUSINESS DEVELOPMENT MANAGER
OWNER
PROJECT MANAGER
BRAND MANAGER
MARKETING MANAGER
What is your annual spend on Promotional Merchandise?
20k - 50kUp to 5k
50k +
13%
40.5%5k - 20k
36.5%10%
British Promotional Merchandise Association
How do you currently use promotional merchandise?
Tradeshow Giveaway 32%
Customer Engagement 26%
Sales Incentive 23%
Employee Engagement13%
Other 6%
British Promotional Merchandise Association
Where would you look for a new promotional merchandise supplier?
Trade Exhibition 29%Direct MailingCatalogue 13%
Other 3%
British Promotional Merchandise Association
Google 55%
*Respondents were asked to score answers in order of importance total amount out of 1,450 per column.
The important factors when purchasing promotional merchandise products.
PRIC
E
PRODUCT
USEFU
LNES
S
RELEV
ANCE TO
CAMPA
IGN LE
AD
TIM
E
PRODUCT
UNIQUEN
ESS
PRODUCT
DURABILI
TY
British Promotional Merchandise Association
CONVENIE
NCE
PRODUCT
COMPL
IANCE
COMM
UNICATI
ON
THROUGHOUT
PROJE
CT
ENVIR
ONMEN
TAL
200
0
400
600
800
1000
1200
1400
1222 12211188 1165 1154 1143 1110 1096 1036 998
No
Yes
No Answer
Do you research what product would be suitable for your purpose before purchase?
18%
71%
British Promotional Merchandise Association
11%
Do you expect or appreciate creative input from your promotional merchandise provider?
Yes77%
No23%
British Promotional Merchandise Association
Have you ever had an effective promotional product you’ve kept for a long time?
Yes78%
British Promotional Merchandise Association
No22%
*Results are out of 83 responses.
Effective promotional products that are kept for a long time.
CHARGER USB
NOTEBO
OK
CUPS/M
UGSPE
NS
POW
ERBA
NKS
EXEC
UTIVE/H
IGH EN
D
QUALITY
PENS
THER
MAL
MUGS
CUDDLY
TOY
PHONE
HOLDER
S
2
0
4
6
8
10
14
12
16
1615
109
87 5 5
4 4
QUANTITY
British Promotional Merchandise Association
Has the news about the environmental impact of plastics influenced your future decision on purchasing plastic promotional products?
No
Yes
No Answer4%
58%
38%
British Promotional Merchandise Association
What type of alternative product will you be looking for?
Card/Paper
Non Plastic
29%
British Promotional Merchandise Association
10%
10%
8%6% 5%
32%
Eco/EnvironmentallyFriendly
Recyclable
Reusable
Biodegradable
Wood
Do you have a regular promotional merchandise supplier?
No
Yes
56%
British Promotional Merchandise Association
44%
What keeps them loyal to you?
ABILITY TO DELIVER
BRILLIANT SERVICE
CONTRACT
CONVENIENCE
DISCOUNT & OFFERS
HIGH QUALITY CUSTOMER SERVICE
PRICE
QUALITY OF PRODUCTS
LOYALTY SCHEME
RELIABILITY
British Promotional Merchandise Association
What annoys you when purchasing promotional products?
55%
16%
British Promotional Merchandise Association
14%
7.5%7.5%
Pushed/Harassed
Cheap Looking
Poor Quality
Too Many Emails
Lack of Innovation
Does your company use a tender process for large contracts?
No Yes
No Answer
16%
31%
British Promotional Merchandise Association
Don’t Know
40%
13%
British Promotional Merchandise Association
Would you recognise the BPMA logo?
No
Yes56%
44%