Download - The drive to keep us smoking
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The Drive To Keep Us SMOKING
– The Media & Tobacco Industry
Groups 07 & 08(MFC/AL/2008/ 709 – 741)
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Introduction
• Tobacco industries are in a continuous struggle to maintain & increase their number of product consumers.
• They use media to maintain the continuous drive to keep the community smoking
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Why do tobacco industries need publicity through media?
• To make the community aware of their product
• To gain more profits• To successfully compete with other
contesters
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What kind of media do they use?
• Printed media– News papers– Magazines
• Multimedia– Web sites– Web based advertisements– Television– Radio
• Smokers themselves promote smoking
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Whom Do They Target?
• Teenagers• Lonely people• Students (school & university)• Certain occupations– Forces– Fishermen– Drivers– Certain night duty workers
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What do they try to convey?• “Smoking is fun”• “Smoking is a reward”• “Smoking is an oral pleasure”• “The cigarette: a modern hourglass”• “With a cigarette: I’m not alone”• “I like to watch the smoke”• “Smoking helps me to think”• “Smoking helps me to relax”• “I blow my troubles away”• “Cigarette taste has to be acquired”
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What do they want?
• NOT each person to consume tobacco products as much as they can,& die soon;
• BUT, each of them to smoke at least one cigarette a day,& live longer…
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Tactics Used
• Use of popular characters;– Film stars– Sportsmen– Athletes
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RegulationsAgainst Them• Health education of people through
media• Blurring the smoking sceneries of
public telecasts (Films, advertisements etc.)
• Direct advertisement on smoking is prohibited through public media
• Smoking inside public transport buses is prohibited
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How they have overcomethose barriers?
• Indirect advertisement on smoking• Through smokers (among friends)• By indicating theharmfulness of smokingin packages
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Media is open to everyone;Do not be mislead!
Respect your values & principles;Filter Good; Leave Bad;
Use your Brains!Judgment is yours!!!
THANK YOU...