POPULAR APP DOWNLOAD DESTINATIONS

IOS PREMIUM OVER ANDROID

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi

THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

CANADA

408

136

PUERTO RICO

21

52

MEXICO

65

43

210

189

USA

CPD

eCPM

= Share of app downloads

NORTH AMERICA | JULY 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q2 2015 DATA

Cost = CPD

58% GAME

23% ENTERTAINMENT

9% COMMUNICATION

2% TRAVEL

2% TECHNOLOGY

GAME 296

ENTERTAINMENT 61

COMMUNICATION 61

TRAVEL 199

TECHNOLOGY 43

5CANADA USA

2

PUERTO RICO

94%USA

3%CANADA

2%

MEXICO

1%

67

USA

27

CANADA PUERTO RICO

-32-21

MEXICO

COST OF APP DOWNLOADS

Insights