the state of app downloads and monetization infographic : asia pacific q3 2015
TRANSCRIPT
China is the leading app download destination in Asia PacificTop 10 app destinations in Asia
CPI premium - iOS over Android
% share of installs by country
vietnam1%
34%
indonesia
indiaphilippines
china
10%
taiwan1%
20%
9% japan1%
49%
bangladesh0.3%
south korea2%
THE STATE OFAPP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
APAC / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
vietnam china
shopping & lifestyle others m-Commerce ranking in the country
indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia
2x
1.2x
1.1x .7x.6X
game
159%
100%
47%
shopping & lifestyle 26%
food & drink
14%travel
4%
1
33%
2
12%
4
47%
1
-34%
14%
Indonesia commands the highest premium for iOS installs this season
Countries in Asia drive the m-Commerce app installs this season
m-Commerce and Travel category grew by over 100% to Rank #2 and #3 in Q3
As the competition across categories intensifies, the disparity between CPIs decline
Share & rank of m-Commerce app installs across top 10 app destinations
52%business 4%
iOS
Prem
ium
malaysia6%
140
120
100
80
60
40
20
0Q1-2015 Q2-2015 Q3-2015
260
220
180
140
100
60
20
0Q1-2015 Q2-2015 Q3-2015
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