Russia continues to lead as the #1 app destination in EuropeTop 10 app destinations in Europe

CPI premium - iOS over Android

% share of installs by country

spain6%

87%

austria

italy

12%

poland2%2%

1%

russia47%

5%

polrtugal2%

france15%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

EUROPE / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

italy france

gaming others gaming ranking in the country

united kingdom spain poland travelshopping & lifestyleentertainmentgames health & fitnessgermanyaustria netherlandsrussia

1.5x

.9x

.3x .2x .1X

game

294%

-43%

91%

entertainment 3%

health & fitness

2%travel

2%

1

79%

1

78%

1

74%

1

-35%

474%

Russia commands the highest premium for iOS installs this season

Gaming is the leading category of app installs in Europe

Entertainment and Health & Fitness category grew by over 200% to Rank #2 and #4 in Q3

As the competition across categories intensi-fies, the disparity between CPIs decline

Share & rank of gaming app installs across top 10 app destinations

32%shopping & lifestyle 1%

iOS

Prem

ium

germany4%

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united kingdom

netherlands

germany

64%

1

500

400

300

200

150

100

50

0Q1-2015 Q2-2015 Q3-2015

500

400

300

200

150

100

50

0Q1-2015 Q2-2015 Q3-2015