1. Topical advertisement In this advertisement Omo uses the
Earth Hour.
2.
Omo is claiming to bring the only light within Earth Hour.
The
thought of using the Earth Hour is a good idea, but it does
not
work with this product. There is no real connection with
the
This opportunity can backfire too easily for a brand like
Omo
that is hardly seen as the biggest fighter for
environmental
The competitive advantage would be in the case of Earth
Hour
for a company that does pioneering work for a better
There seems not to be much of commercial value in this
idea.
The idea in this advertisement is very weak and it seems
like
There seems to be negative associations in this
advertisement.
The glowing shirt raises questions about the chemicals used
in
the washing powder. Who wants to have clothesthat glow?
Those associations also lead us to think if Omo is only
exploiting the happening that has a good cause. To do this ad
I
would want to see Omo to contribute in some way to the
Earth
Hour. Otherwise the outcome of this ad could be negative.
Also the moths flying around the man does not look like a
desirable thing to happen. Maybe it`s meant to be
humorous.
C:UsersstudentDownloadsomo-earth-hour.jpg
3. Commercial opportunity
This commercial opportunity is for two brands to combine and
get more sales.
Marmite have partnered with Walkers to create a new flavour for
crisps.
4.
The two brands are benefitting on this
co-operation by possibly gaining new
customers from each other. The customers
that like Marmite but don`t usually eat crisps
might give crisps a try and end up liking them
The idea is simple and concrete. It does not
need much of additional work to implement it.
New flavours probably increase sales for a
while at least and this one with bringing two
groups of maybe quite loyal customers
together has great potential. Maybe the
problem being the vide variety of flavours in
the category already and standing out from
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
5. Tactical opportunity The tactical solution here is to open
branches for seven days a week and enabling the customers to deal
with their financial things when they have time for it
6. C:UsersstudentDownloadsScreen shot 2011-11-04 at
12.05.48.png
This tactic idea is so simple it seems like an obvious thing to
do. It opens up a lot of questions. Such as why haven`t this been
done earlier. It is a good example for why a business needs to keep
an eye on every change in the field. Such as political issues.
This seems like a very effective way of stealing customers from
the banks that don`t stay open on the weekends. The problem might
be that other banks will follow and cannibalize the idea and
thusthe end result might be negative due to the high cost of
weekend labour.
The idea is very good but the big question is will it end up
being a ball and a chain in the whole industry and make everybody
lose in the long run. If all other banks will answer to this with
similar ways there will be no more competitive advantage in the
idea and it would end up eating away from the profits.
It also leaves a few questions open on the workers conditions
and rights.
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