Download - User Generated Content - Power to the People
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User Generated Content….power to the people
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Webinar Presenters
Miles Maier @LasaICT
www.londoncouncils.gov.uk/grantsLondon Councils is committed to fighting for more resources for London and getting the best possible deal for London's 33 councils. London Councils has a website about its grants service. To read about our grants funding and the work of some of the 300 groups we support
Supported by:
Jude Habib @Sounddelivery
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• London For All – partnership of LVSC, Lasa,
ROTA, WRC and HEAR
• Only pan-London charity tech advice service
• www.lvsc.org/londonforall/
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About Lasa
• 30 years in the sector
• Technology leadership, publications, events and consultancy– www.lasa.org.uk
• Welfare Rightswww.rightsnet.org.uk
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Webinar Tips• Ask questions
Post questions via chat or raise your virtual hand
• InteractRespond to polls during webinar
• Focus Avoid multitasking. You may just miss the best part of the presentation
• Webinar PowerPoint & RecordingPowerPoint and recording links will be shared after the webinar
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Sounddelivery
• Specialist media training and production with a passion for digital storytelling.
• Worked with a wide range of organisations including London Youth, Maya Centre and Big Lottery Fund on digital storytelling.
• #SMEX 16 - harness the most powerful social media tools and experts. (8 Feb 2016)
Web: http://socialmediaexchange.org.uk/
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What does user generated content mean to you?
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User-generated content (UGC) is defined as "any
form of content such as blogs, wikis, discussion
forums, posts, chats, tweets, podcasting, pins,
digital images, video, audio files, advertisements
and other forms of media that was created by
users of an online system or service, often made
available via social media.”
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• Vox pops interviews• Twitter and Facebook posts• Photos – Instagram + Flickr• Videos – YouTube, Periscope• Audios / podcasts• Articles / blogs
Types of user generated content
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• Free or low cost• Users generate story ideas• Encourages public debate• Gives voice to those outside the
mainstream• Gives the media access to content from
different sources and perspectives
Pros of user generated content
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Cons of user generated content
• Quality of the content• Reliability and accuracy of content• Liability - who is accountable?• Training and skills needed• Funder constraints• Will the organisational culture accept it?
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Quick Wins
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Photos / Visuals
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Photos / Visuals
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Photos / Visuals
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Photos / Visuals
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Photos / Visuals
https://www.facebook.com/NDCS.UK/
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Blogs / Articles
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Blogging
“In my head depression is a bubble. I am trapped inside while the world continues around me; everything is muted and emotions are near impossible to experience. I am alone. The panic attacks are a black cloud; they follow me and with no warning are on top of me. I cannot get away from it no matter how hard I try, breathing is almost impossible and my mind is scattered in the wind.” Ellie 22
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Blogging
https://dayinthelifemh.org.uk
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Video Blogging UGC
https://www.youtube.com/watch?v=77pxQkuh-nI
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Audios / Podcast
Find more podcasts here:
http://www.bbc.co.uk/programmes/articles/43RKsbzQg6DgxLnZTmTpfpN/today-podcasts
https://itunes.apple.com/gb/genre/podcasts/id26?mt=2
http://www.lbc.co.uk/dying-fast-gordons-diary---23rd-january-2015-103744
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Other UGC opportunities
http://www.bbc.co.uk/news/world-10768282
BBC NEWS
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Other UGC opportunities
http://www.bbc.co.uk/programmes/b01cqx3b
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Other UGC opportunities
https://witness.theguardian.com
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Some wise words…
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UGC Guidelines
http://blog.scope.org.uk/guest-blogs/
http://www.mind.org.uk/information-support/your-stories/about-the-mind-blog/telling-your-story-blogging-or-vlogging-for-mind/
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www.mind.org.uk/information-support/your-stories/about-the-mind-blog/telling-your-story-blogging-or-vlogging-for-mind/ - planning
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Making user generated content work
• Need internal champions• Training• Guidelines / templates• Give a dedicated space to user stories on your
website and social media
• Any questions?
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Twitter @LasaICTWeb www.lasa.org.uk
Phone: 020 7993 6340Twitter: @sounddeliveryWeb: www.sounddelivery.org.uk