User Generated Content….power to the people

Webinar Presenters

Miles Maier @LasaICT

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Supported by:

Jude Habib @Sounddelivery

• London For All – partnership of LVSC, Lasa,

ROTA, WRC and HEAR

• Only pan-London charity tech advice service

• www.lvsc.org/londonforall/

About Lasa

• 30 years in the sector

• Technology leadership, publications, events and consultancy– www.lasa.org.uk

• Welfare Rightswww.rightsnet.org.uk

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Sounddelivery

• Specialist media training and production with a passion for digital storytelling.

• Worked with a wide range of organisations including London Youth, Maya Centre and Big Lottery Fund on digital storytelling.

• #SMEX 16 - harness the most powerful social media tools and experts. (8 Feb 2016)

Web: http://socialmediaexchange.org.uk/

What does user generated content mean to you?

User-generated content (UGC) is defined as "any

form of content such as blogs, wikis, discussion

forums, posts, chats, tweets, podcasting, pins,

digital images, video, audio files, advertisements

and other forms of media that was created by

users of an online system or service, often made

available via social media.”

• Vox pops interviews• Twitter and Facebook posts• Photos – Instagram + Flickr• Videos – YouTube, Periscope• Audios / podcasts• Articles / blogs

Types of user generated content

• Free or low cost• Users generate story ideas• Encourages public debate• Gives voice to those outside the

mainstream• Gives the media access to content from

different sources and perspectives

Pros of user generated content

Cons of user generated content

• Quality of the content• Reliability and accuracy of content• Liability - who is accountable?• Training and skills needed• Funder constraints• Will the organisational culture accept it?

Quick Wins

Photos / Visuals

Photos / Visuals

Photos / Visuals

Photos / Visuals

Photos / Visuals

https://www.facebook.com/NDCS.UK/

Blogs / Articles

Blogging

“In my head depression is a bubble. I am trapped inside while the world continues around me; everything is muted and emotions are near impossible to experience. I am alone. The panic attacks are a black cloud; they follow me and with no warning are on top of me. I cannot get away from it no matter how hard I try, breathing is almost impossible and my mind is scattered in the wind.” Ellie 22

Blogging

https://dayinthelifemh.org.uk

Video Blogging UGC

https://www.youtube.com/watch?v=77pxQkuh-nI

Audios / Podcast

Find more podcasts here:

http://www.bbc.co.uk/programmes/articles/43RKsbzQg6DgxLnZTmTpfpN/today-podcasts

https://itunes.apple.com/gb/genre/podcasts/id26?mt=2

http://www.lbc.co.uk/dying-fast-gordons-diary---23rd-january-2015-103744

Other UGC opportunities

http://www.bbc.co.uk/news/world-10768282

BBC NEWS

Other UGC opportunities

http://www.bbc.co.uk/programmes/b01cqx3b

Other UGC opportunities

https://witness.theguardian.com

Some wise words…

UGC Guidelines

http://blog.scope.org.uk/guest-blogs/

http://www.mind.org.uk/information-support/your-stories/about-the-mind-blog/telling-your-story-blogging-or-vlogging-for-mind/

www.mind.org.uk/information-support/your-stories/about-the-mind-blog/telling-your-story-blogging-or-vlogging-for-mind/ - planning

Making user generated content work

• Need internal champions• Training• Guidelines / templates• Give a dedicated space to user stories on your

website and social media

• Any questions?

Twitter @LasaICTWeb www.lasa.org.uk

Phone: 020 7993 6340Twitter: @sounddeliveryWeb: www.sounddelivery.org.uk