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Using words and the placebo effect to create a strong brand.
By Splash Copywriters
www.splashcopywriters.co.uk
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Why are copywriters so important? Because they help create a brand.
Don’t forget – perception is reality.
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That means…
… whatever people think of your business, that is your business.
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The placebo effect.
What is it and what can we learn from it?
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It’s when someone thinks they’re getting a positive reaction after taking medically ineffectual treatment.
It’s a fake, simulated effect created by the human brain.
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What’s that got to do with copywriting and building a brand?
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Consider this.
More people buy Nurofen for £4 than ‘own brand’ painkillers that cost 50p.
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Yet the active ingredient in all painkillers is exactly the same.
So why is Nurofen selling better?
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Because Nurofen brand their product more effectively.
Everything with their product has been thought through very carefully - from the colour of the pills through to the words on the packet.
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In particular, the words are there to convince any type of customer.
What kind of treatment do you want?
Long-lasting?Fast-acting?
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Essentially, people think they’re going to get better quicker with Nurofen than if they use something else.
That’s the power of branding.
That’s the power of words.
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Splash Copywriters are experienced, creative copywriters who have written for some of the UK’s biggest companies.
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We know how to write words that work, so if you think we can help you in any way, get in touch.
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Call Matt on 07812 581 297 or take a look at our website:
www.splashcopywriters.co.uk