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Tools Galore in

Online CommunicationsWomen Who Tech TeleSummit

May 12, 2009

Panel: Natalie Foster, Rebecca Moore,

& Laura Quinn

Moderator: Amy Sample Ward


Agenda:• Introductions

• Websites, Email & Constituent Management: Laura Quinn

• Social Networking & Twitter: Natalie Foster

• Google Earth: Rebecca Moore

• Panel Questions: Amy Sample Ward

• Open Q & A: Submit your questions throughout the presentation to the Moderator


Introductions:

Natalie Foster

Currently, Director of New Media, DNChttp://www.democrats.org

Previously, Director Online Organizing, Sierra Club


Introductions:

Rebecca Moore

Currently, Manager, Google Earth Outreachhttp://earth.google.com/outreach


Introductions:

Laura Quinn

Currently, Director, Idealwarehttp://idealware.org


Introductions:

Amy Sample Ward

Currently, Global Community Builder, NetSquaredhttp://netsquared.org

Blogger, Consultant, Facilitatorhttp://amysampleward.org


Your Website is You, Online

For many online friends, your website is your organization.

Does it say what you want it to say?


Some Website Tools

Simpler Sites: More Complex Sites:

And beyond…


Email is a Critical Channel

Reach out to your constituents to let them know what you’re doing

Or ask them to take action


But the Details are Critical

Who is the email from?

Is the graphic design clean? Does it depend on images?

Are there spam-like words in the text?

Are any calls to action clear?

Does it seem like they know who I am?

Is there an unsubscribe link and physical address?

What’s the subject line?


Broadcast Email Tools for 501c3s

www.verticalresponse.com

• 10,000 emails per month free for 501c3s• After 10,000 emails, prices are reasonable.• Reliable and sophisticated, though complex in areas• Strong in deliverability and integration

Email Now www.networkforgood.org

• $29.95/month for up to 20,000 emails, and $2/thousand after

• Great template options, including custom designs for $199• Reliable and sophisticated, though complex in areas• Sustainable product and solid support from a nonprofit

specialist


Don’t Forget Your Constituent Database


Social Networking & Twitter



Two Principles:

1.) Know What You Want

2.) Prioritize the ROI



Facebook General Growth:

-More than 200 million active users

-The fastest growing demographic is those 35 years old and older

-More than 3.5 billion minutes are spent on Facebook each day (worldwide)

-More than 20 million users update their statuses at least once each day

-More than 4 million users become fans of Pages each day



Twitter numbers:

-An estimated 5,000 to 10,000 new accounts are registered each day.-Only 5 percent of all Twitter users have more than 250 followers.-Only 0.8 percent have more than 1,000



Helpful resources on Twitter:

-Pew Internet report: www.pewinternet.org - O'Reilly New Radar Report:Twitter and the Micro Messaging Revolution.http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html -Deanna Zandt wrote this great beginner’s guide:http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/ -Very cool project from 2008: Twitter Vote Reporthttp://www.twittervotereport.com


Google’s Geo ToolsGoogle Earth Google Maps & MyMaps

Google Earth API (Plug-in) Google Maps API

Google Sketchup


Galvanizing Community ActionNeighbors Against Irresponsible Logging (NAIL)

Hard-to-understandpublic notice of

redwood logging plan

Plan remapped in Google Earth

Impact: Stopped the plan


Impact: • 13,000+ people from every U.S. state and 30+ countries signed their online petition to stop the dumping of mountaintop mining waste into waterways

• More than 150 congressional co-sponsors from the U.S. House of Representatives.

• EPA just halted all new permits and ordered a review of the practice


USHMM: Crisis in Darfur

50% increase in traffic to their website since launch

International visitation went from 29% to 52%

Estimate 3 million of this due to Global Awareness layer launch

Hits to the “What Can I Do?”page went from 2,000 per month to 40,000 per month


How Google Earth & Maps can help Non-Profits

• Show what is at stake – don’t just tell people

• Raise awareness for your cause and projects

• Reach a broader audience• More than 500M Google Earth users today• Drive people to your site• Gain members, volunteers, donors, media coverage

• Plan and visualize your projects and results• Where are we getting (or giving) donations?• Organize projects, such as a volunteer beach cleanup activity

• Educate, inform and move people emotionally - inspire action

• Influence decision-makers; impact public policy


Get started: visit Google Earth Outreach

http://earth.google.com/outreach


Moderator Questions:

What do you think about the idea of organizations only using

social media tools as an online presence

instead of a traditional website?



How do you balance your online “spaces”,

interconnect your activities and communications?



We are all after real world changes,

so how do we measure our use of these tools on real world impact?


Participant Questions:

Ask a question:

• Type your questions into the chat box on your ReadyTalk screen.

• You can also “raise your hand” with the feature on your ReadyTalk screen.


Learn More!

WomenWhoTech.org

WeAreMedia.org


Thank You!

Natalie Fosterwww.democrats.org

Rebecca Moore

www.earth.google.com/outreach

Laura Quinnwww.idealware.org

Amy Sample Ward

www.netsquared.orgwww.AmySampleWard.org

Download - WomenWhoTech: Tools Galore

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