DRAKENATURAL.COM

ETHICAL FASHION PRPRESS KIT 2015

DRAKENATURAL.COM

THE COMPANY

Drake Natural is a Luxury Ethical Fashion public relations and community development business. We serve our clients by widening availability of STYLISH sustainable fashion in the market place, while encouraging environmental stewardship, social change, and economic development.

Our mission encapsulates a variety of creative services to help build a platform where in the U.S. we no longer make conscious fashion the exception, but it instead becomes what designers incorporate in their everyday design ethos. Fashion should be Zealous. Whimsical. Edgy. Urban. Funky. Contemporary. Sophisticated and yes … Sustainable!

Drake Natural works with millennial emerging designers who create beautiful quality products but are committed to environmentally conscious standards of production and/or philanthropic endeavors.

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“Ambassadors for Sustainable Style”

DRAKENATURAL.COM

DESIGN CRITERIA

• Craft/ Artisan- products that have been crafted using artisan skills

• Custom/Tailor Made- “slow fashion” over mass-produced disposable fashion

• Fabric Waste Reduction- in the production cycle, as little fabric waste as possible in cutting and sewing process

• Fair/ Ethical Trade- responsibility towards human rights, reasonable work hours, no child labor, the right to unionize, a fair living wage, higher environmental and social standards.

• Local- designed and constructed in your local community

• Low Impact- Dyes made from a class of colorants extracted from vegetable matter: berries, seeds, bark, leaves, and roots

• Organic/ Natural textiles and materials-�1DWXUDO�ÀEHUV�JURZQ�ZLWKRXW�any pesticides and/or other toxic materials, preserving the health of humans and the environment.

• Philanthropic- &KDULWDEOH�FRQWULEXWLRQV�WR�D�QRQSURÀW�RU�LQVWLWXWLRQ�RI�education

• Recycled/ Reborn- created with reclaimed, recycled or re-purposed materials

• Socially Responsible- Promoting an awareness of environmental and/or social issues. Participating in eco programs.

• Vintage/ Second Hand- articles of clothing that have been given a new life through some sort of customization

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DRAKENATURAL.COM

CREATIVE SERVICES I ETHICAL SOLUTIONS

ETHICAL MARKETING & PR

EVENT & FASHION SHOW PRODUCTION• Print & online media outlets• Integrated communications• Social media management• Press relations• Promotional Material

• Pop-up Shops• Sustainable Fashion Presentations• Eco fashion workshops/seminars• Product Launch• Designer Meet & greet/consumer events• Trade Shows

ETHICAL BRAND DEVELOPMENT & CREATIVE SERVICES

• Photoshoot concept & development• Lookbook coordination & design• Eco fashion/vintage styling• Community management

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CEO and Founder Dominique Drakeford has over 10 years of experience and a passion behind her mission. An Oakland native now living in New York, Dominique obtained her Masters Degree from NYU in Sustainable Entrepreneurship & Fashion, and worked for a myriad of companies including Donna Karan Urban Zen and The GreenShows. Dominique has been featured in numerous publications including Lucky Magazine, Grist, A&U: American AIDS Magazine, Collectors Weekly, Oakland Local and Capital One Small Business Spark Spotlight. )URP�KHOSLQJ�SURGXFH�WKH�ÀUVW�6XVWDLQDEOH�)DVKLRQ�VKRZFDVH�DW�MBFW with The GreenShows, to working with the Social Scene team for Essence Magazine's�ÀUVW�6W\OH�%ORFN�3DUW\��'RPLQLTXH�loves to be a pioneer.

CEO / FOUNDER

Fashion Group Internatioanl Member

Ethical Fashion Consultant

-The GreenShows

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CURRENT & PAST CLIENTS

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ASA A. Bernadette Born Again Vintage Tours Eldenwa Designs Lesley Ware REpurposingNOLA Skraptacular Wildlife Works

DRAKENATURAL.COM

DRAKENATURAL.COM

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PRESS

20/20 EDITORIAL SERIES

"THE PERFECT VISION OF SUSTAINABILITY AS THE FUTURE OF FASHION AND STYLE"

������LV�WKH�ÀUVW�RI�LWV�NLQG ... It's an ONGOING installation of multi-designer collaborative luxury photoshoots by ALL sustainable brands. Each uniquely curated shoot is published for domestic and international recognition to provide a statement of fashion forward consciousness and class.

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DRAKENATURAL.COM

• Guest Lecturer for High School & College students • Ethical Fashion Curriculum Development • Host Community Thrift Sales • Awareness /Education / Leadership Forums• Advocacy Work

“Her efforts to inform an under served challenged urban community in her hometown of Oakland regarding sustainability and the reengineering of wardrobes came through a two year thrift sale presented at the East

Oakland Youth Development Center, a national model for youth development. During these events community participants had the opportunity to shop for affordable clothing and also hear fashion tips to underscore the value of re-use with style. Drake Natural, while relatively new, has exploded on the scene, reminding us that we have a responsibility to invest in our communities, promote what works and build

networks both small and global. Our world depends on it.” — Regina Jackson (CEO/ E.D.), East Oakland Youth Development Center (EOYDC)

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COMMUNITY ENGAGEMENT

DRAKENATURAL.COM

CONTACT US

@DRAKENATURAL

DOMINIQUEDRAKEFORD

INFO.DRAKENATURAL@GMAIL.COM

Press Kit Created By: Adryan SterlingPhoto Credits: Timothy Smith