drink digital updates may 2017

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Page 1: Drink Digital Updates May 2017
Page 2: Drink Digital Updates May 2017

15th May Fluctuation

Page 3: Drink Digital Updates May 2017

Similar Items in Image Search

• Mobile-only

• Uses schema.org mark up on product pages

• Currently limited to sunglasses, shoes & handbags• Expanding to other clothing

and home & garden categories

Page 4: Drink Digital Updates May 2017

Google for Jobs Is Coming

Page 5: Drink Digital Updates May 2017

You’re Featured, Once Is Enough

Page 6: Drink Digital Updates May 2017

Hidden Text Experiment

https://www.rebootonline.com/blog/hidden-text-experiment/

Page 7: Drink Digital Updates May 2017

AHrefs Keyword/Page Study

Page 8: Drink Digital Updates May 2017

AHrefs Keyword/Page Study

Page 9: Drink Digital Updates May 2017

AHrefs Keyword/Page Study

Page 10: Drink Digital Updates May 2017

AHrefs Keyword/Page Study

Page 11: Drink Digital Updates May 2017

Historical Quality Score

Page 12: Drink Digital Updates May 2017

Enhanced CPC Cap Removed

Page 13: Drink Digital Updates May 2017

AMP Landing Pages

• Use AMP pages as AdWords landing pages

• Ads now automatically converted to AMP Ads format on Display Network

Page 14: Drink Digital Updates May 2017

Similar & In-Market Audiences

Page 15: Drink Digital Updates May 2017

Google Optimize + AdWords

Page 16: Drink Digital Updates May 2017

Google Attribution

Page 17: Drink Digital Updates May 2017

Move Fast and Break Things

Page 18: Drink Digital Updates May 2017

We’re Hiring

• SEO Account Managers Wanted

Page 19: Drink Digital Updates May 2017

Walkers Twitter Error

Page 20: Drink Digital Updates May 2017