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Drive more revenue over the Web HP TeamSite

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Build better web experiences and drive revenue

The success of your business depends upon your ability to deliver personalized, relevant experiences to your customers across all communication channels. But because customers have unique needs, they respond differently to your marketing communications. A targeted, multichannel marketing strategy is essential to winning over your customers. But how do you deliver web experiences that speak to your customers in a way that makes them respond?

HP TeamSite, part of HP Autonomy’s Marketing Optimization offering, delivers a comprehensive Web Content Management (WCM) platform that helps you build engaging experiences across the web, email, mobile, and print. TeamSite makes it easier to deliver outstanding web experiences by automating the entire process of managing content across all marketing channels, including websites, mobile platforms, rich Internet applications (RIAs), collaboration sites, and portals. From a single interface, you can author and target content, manage rich media, design websites, deploy applications, and publish content to multiple channels. This streamlines processes so you have more time to drive business growth and success.

The solution also helps you optimize web experiences by enabling marketers to use powerful real-time personalization, intuitive analytics and sophisticated multivariate testing to get better results. With TeamSite, you can:

• Easily build sites without IT involvement using a simple WYSIWYG interface and reusable components

• Increase conversions and sales revenue by capturing and analyzing all customer interaction data, including clickstreams, social media, and online behavior

• Deliver better experiences by automatically delivering targeted content and site navigation that adapts in real-time to consumer behavior

• Save time by administering all online marketing from a single interface—author and target content, manage rich media, design websites, deploy applications, publish content to multiple channels, perform analytics and more

Use meaning to get the right content to the right customer

TeamSite is built upon HP’s Intelligent Data Operating Layer (IDOL), which understands the meaning contained in pieces of content and uses this to automate many of the tasks required to create and optimize web experiences. IDOL enables you to immediately understand and act on all forms of information, so you can get the right content to the right customer at the right time. Using its understanding of your content, IDOL helps with every step of building your web experience. For instance, as you build websites and landing pages, IDOL can suggest which image would be the most compelling—or which keywords should be used in a heading for a page to boost your ranking on search engines.

Brochure | HP TeamSite

TeamSite highlights

•Dynamic delivery: Manage all content from a single location and instantly deliver it to any display application.

•Content targeting and personalization: Allows any type of content to be targeted and personalized to visitors across any touch point.

•Pre-built functionality: Choose from more than 150 out-of-the-box components to quickly build sophisticated website capabilities such as site search, directed navigation, dynamic hyperlinking, product recommendations, and targeted promotion.

•Cross-channel orchestration: Coordinate campaigns across multiple channels through a single interface.

•Mobile Optimization: Create faster, more tailored mobile experiences using fewer sources.

•Social media content: Integrates external content (such as RSS feeds) and social media functions (such as ratings, polls, and forums) into websites.

•Search engine-friendly web pages: Supports rich tagging of content, pages, and entire sites, easily integrates with SEO automation tools, and simplifies creation of search engine-friendly URL.

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Using TeamSite’s dynamic intelligence, you can successfully engage customers who are now more sophisticated, social, and unpredictable. Instead of relying on fixed approaches that are not suited for the fast-paced digital marketplace, you can now rely on a real-time understanding of customer interactions to provide personalized, multichannel experiences and drive greater revenue.

Deliver personalized experiences that adapt to each consumer’s context

Consumers expect organizations to treat them as individuals and deliver only relevant, personalized experiences to them. TeamSite enables users to deliver real-time, personalized experiences that feel intuitive and adapt in real-time to each visitor’s actions.

Address customers individuallyTo provide a dynamically targeted experience to each visitor, you must first form a complete picture of each customer by analyzing all contextual and behavioral data, such as geographic location, clickstream data, referral URL, time of visit, transaction history, and content consumption and contribution. With TeamSite, you can better understand the context of your customers’ visits, and use that information to provide real-time personalized content, including offers, navigation, landing pages, microsites, and entire site experiences. These experiences can be targeted by user, or by dynamically-generated customer segments.

In addition, TeamSite automatically profiles each visitor and adapts the visitor’s experience accordingly. By presenting related content in response to the visitor’s actions in real-time, TeamSite creates better experiences and more revenue opportunities.

Give customers the information they needCustomers are more apt to buy if they can quickly find the information they are looking for, or better yet, if they are dynamically presented with relevant information without searching. If you can deliver an experience of interactive discovery, you can dramatically increase up-sell and cross-sell opportunities and drive revenues. Using IDOL, TeamSite delivers an industry-leading search experience that gives customers what they want by returning search results based on concepts and ideas instead of just matching keyword terms. This means customers can find what they need even without using a precise search phrase. TeamSite uses past and real-time customer behavior to return personalized search results, and enriches the experience by recommending conceptually-related content and products.

Brochure | HP TeamSite

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Create optimized multichannel experiences

Providing consistent and targeted customer experiences across multiple channels is critical to establishing customer loyalty and strengthening your brand.

Create once, instantly use anywhereWhen content is scattered across several repositories and each channel demands a different layout, it’s challenging to create a consistent multi-channel presence. When coupled with LiveSite, HP’s runtime content repository, TeamSite allows you to use a single platform to publish content optimized for each channel, including mobile devices, email, print, and web pages, social networks, ecommerce engines, campaign management systems, and call center systems. You can preserve brand consistency and integrated messaging across these various channels using TeamSite templates. The flexibility to automatically repurpose content for any platform saves time and resources—getting you in front of more customers faster.

Faster, more satisfying mobile experiencesBy coupling TeamSite and LiveSite, you can also author, manage, and deliver content for a range of mobile devices, including smartphones and tablets—all from an intuitive interface. As you build content, you can see exactly how your website will look before you go live. And once a mobile user visits your site, LiveSite detects the type of mobile device being used and only delivers the content appropriate to that device. This results not only in faster mobile experiences, but it also enables you to better target mobile consumers.

Create cross-channel experiencesCreating cross-channel experiences is easy with TeamSite. Using our solution you can

• Incorporate social and community features, such as Facebook posts, tweets, blogs, and wikis, into your existing sites can significantly improve your customers’ experience

• Make your site more engaging and interactive by allowing visitors to share opinions, articles, and reviews

• Create, preview and deliver email marketing messages or create and manage lists for targeted emails campaigns to be used in your email marketing system of choice

Brochure | HP TeamSite

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Refineyourcontentusingcustomerfeedback

When you understand your customers’ perceptions, behavior, and sentiment across a variety of communication channels, including phone, email, chat, and web, you can better market to your online audience. But manually sifting through data and countless reports is time-consuming and ineffective. Because our technology uniquely understands all customer information regardless of location, format, or language, you can quickly determine and use customer perception and behavior, website and campaign effectiveness, product and brand sentiment, and competitive standing.

Makedata-drivendecisionsTo deliver the most attractive websites, you must combine the art of marketing with the science of web analytics. TeamSite Multivariate Testing takes the guesswork out of website design and significantly improves conversion rates, online sales, click-throughs, registrations, page views, and more. It tests virtually limitless combinations of copy, offers, layouts, and other factors to determine the best design. The testing can also be done by customer segments, since different images and concepts will impact certain audiences differently. By continually testing different concepts, you can quickly adapt to changes in online visitor preferences and capitalize on new opportunities.

AstheonlyWCMplatformtooffermultivariatetesting,TeamSitehelpsyouto:• Drive marketing decisions based on customer interactions and quantifiable data

• Shorten the testing process from months to weeks, accelerating overall business results

• Optimize visitor experiences to increase conversions and sales revenue

Improve your social media strategySocial media can be a rich source of consumer engagement and insight. TeamSite makes it easy for users to harness social media to provide better experiences in many ways, such as

• Connect to all social networking sites, including Facebook, Twitter, LinkedIn, and CNet

• Understand all forms of information, including 140-character tweets, videos, and slang

• Gain insight into emerging trends, themes, and opportunities discussed in social media

• Identify key bloggers and influencers

• Capture, store, monitor, archive, and dispose of all social content for complete lifecycle management

• Integrate with third-party tools and social networking sites to engage in two-way conversations with your customers

Use CRM to provide better experiencesFor many brands, CRM is the heart and soul of your organization. TeamSite can help you make the most of your investment by easily integrating into your CRM system. This enables your website to not only update the data stored in your CRM system, such as each consumer’s details as well as campaign response, but also enables you to use CRM data to drive the targeting and personalization of your website. Using TeamSite, you can now take the comprehensive history you have on each consumer and use it to power individualized web experiences and additional revenue opportunities.

Streamline the publishing process

How many times have you wished you could publish web content, without waiting for your turn in the IT queue? Designed for all types of users, TeamSite offers an intuitive interface that can be customized to different user roles and makes it easy to contribute content without IT assistance. TeamSite SitePublisher provides a WYSIWYG drag-and-drop interface, a flexible layout, and out-of-the-box page templates that you can use to quickly build sites and web pages. TeamSite reduces publishing time and frees your IT department to focus on other important business objectives.

Brochure | HP TeamSite

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Seamless integration with Microsoft® Office, email, and portal interfaces helps marketing staff and contributors work together to create content. Using a simple interface, you can also create and customize the publishing workflow to bring key parties on board and ensure everything you produce is up to the high standard you expect.

TeamSite’s easy-to-use interface allows you to:• Simplify the review and approval process with visual annotations

• Create standardized page templates that automatically update all pages whenever changes are made

• Streamline content management with a comprehensive library of over 150 pre-coded website building blocks

• Use “surf and edit” capabilities for full site preview and point-and-click in-line editing

Do more with rich media TeamSite helps global marketing teams to remain brand consistent across various channels and campaigns by providing a single, self-service repository to store all rich media assets. You only need to store a single copy of the asset because TeamSite will automatically transform and optimize the asset depending on the context. For example, if one original high resolution Photoshop file is stored, the image is automatically transformed to fit a web page, a PowerPoint presentation, or any other application. You can create innovative rich media campaigns by using our advanced rich media capabilities that automatically tag and organize product images, offers, promotions, video demonstrations, ads, and other digital assets for ease of retrieval.

AutomateyourkeytasksFinding and repurposing every image, video, and audio file requires generating tags and metadata—a laborious and time-consuming task. TeamSite supports the entire spectrum of metadata management use cases. With TeamSite, you can automatically manage taxonomy generation and drive search engine optimization (SEO) policies to increase your online traffic. TeamSite recommends keywords to boost traffic to your website, so you can leverage optimized SEO keywords to create content that will lead to the best natural search results.

Brochure | HP TeamSite

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500+ Intelligent functions

Autonomy TeamSite

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Public sites Intranets Extranets 3rd party sites Syndication

Speaker ID

Targeting

Categorization

Agents

Dynamic delivery

Alerting

Metadata management

Clustering

Conceptual retrieval

Scene detection

Social content management

Deep video indexing

Sentiment analysis

Audio analysis

Image analysis

Personalization

Rich media management

Parametric

Profiling

Hyperlinking

Face recognition

Visualization

Intent-based ranking

Social search

Multichannel delivery

Link gap analysis

Summarization

Multivariate testing

Reputation analysis

Automatic query guidance

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Strengthen your global brand

It’s not unusual for global organizations to have to manage hundreds of websites, microsites, and landing pages in many languages and cultures. It can be almost an impossible task to keep up with all the content changes and make sure that localized sites are using the latest messaging and images. TeamSite provides a robust set of dependency management services so that asset relationships can be tracked. When the “master” asset is updated, it will automatically alert the owners of the “local variations” to update their asset through a workflow that allows them to choose an automated translation service or translate the content manually using in-house language authors. This way, you can be assured that your websites will always be brand-consistent.

TeamSite uses IDOL’s unique ability to understand over 150 languages to help you run global operations and manage an international web presence.

Secure your business and save moneyRemaining compliant with industry regulations requires that you can track back through previous versions of your website(s). Web versioning with TeamSite lets you save archived copies of individual assets and entire sites so you can compare, track, or roll back any part of a website. Workflow automation also streamlines archiving—a process that can be extremely labor-intensive.

TeamSite works seamlessly with HP Consolidated Archive (ACA), the world’s largest data store, for secure, long-term retention. ACA helps you maintain your archived web content, protect important assets and brands, and ensure compliance. Secure archiving also helps you manage risk and remain prepared for litigation or customer disputes. Keeping your content safe and secure not only keeps you organized, it saves you money in the long run.

Rely on proven technology

The choice of a large and growing customer base, HP TeamSite powers over 50,000 websites across the globe at some of the world’s most successful companies. You can rely on our proven web content management technology to address the challenges of an increasingly dynamic and digital world.

Brochure | HP TeamSite

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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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Brochure | HP TeamSite

Meet any demand with industry-leading scalabilityBuilt with the demands of large enterprises in mind, TeamSite is architected to power the world’s largest websites. Using a modular design, TeamSite complete separates content creation and collaboration from content display and personalization, leading to better performance and reliability. When it comes to delivering dynamic, personalized web experiences under demanding conditions, the world’s best brands turn to TeamSite.

Become more agile with the cloudThe need to deliver business results is relentless and can strain your IT resources and budget. TeamSite is available as a Cloud solution to alleviate those challenges. By removing the burden of managing software and hardware infrastructure, your brand becomes faster, more agile and so more able to react to new requirements. Not only that, but you benefit from more predictable IT costs and free your technical resources to focus on other important projects.

About HP Autonomy

HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, and so on. Our powerful management and analytic tools for structured information, together with the ability to extract meaning in real time from all forms of information, regardless of format, creates a powerful tool for companies seeking to get the most out of their data. HP Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. We also offer information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.

Please visit autonomy.com to find out more.