drowning prevention seeders a brazilian web project · drowning prevention seeders a brazilian web...

Drowning Prevention Seeders

A Brazilian web Project

Ten Cel Médico RR do Corpo de Bombeiros do Rio de Janeiro

Sociedade Bras. Salvamento Aquático – SOBRASA – Diretor

Hospital M. Miguel Couto – CTI

International Lifesaving Federation – Medical Commission

David Szpilman, MD

Brazil

Fifth largest and populous country in the world - 204

million inhabitants (2014)

Brazilian Coastline 8,000 Km

Brazil

Average watertemperature 22oC

Brazil

One of the largest number of rescues

(estimative above 1,3million/year)

David Szpilman, MD

A large fresh water

surface

6.500 death per year

20 each day

The burdenDrowning in Brazil

David Szpilman & Marcelo Barros de Vasconcellos. Afogamento - Perfil epidemiológico nas piscinas do Brasil – 2003 a 2001. Publicado

on-line em www. sobrasa.org , Janeiro de 2014. Trabalho elaborado com base nos dados do Sistema de Informação em Mortalidade (SIM)

tabulados no Tabwin - Ministério da Saúde - DATASUS - 2013. Acesso on-line http://www2.datasus.gov.br/DATASUS/index.php Janeiro de

2014 (ultimo ano disponível 2011)

http://www2.datasus.gov.br/DATASUS/index.php

Drowning is the

2nd cause -1 to 9 years old

3rd – 10 to 19

4th – 20 to 24

among all causes of death







Each death by drowning in Brazil

cost US$ 100.000

Brazil spent 7 billions on drowning each year







Although the drowning burden

is scarry enought...

We just see 6% of the whole problem

Szpilman D, Bierens JJLM, Handley AJ, Orlowski JP. Drowning: Current Concepts. N Engl J Med

2012;366:2102-10


A 32-year (1979-2010) profile and trends of drowning death in Brazil.

There were 227.272 deaths (4.7/100.000 inhab [SD +/-0.7])

• An average of 7.105 per year along 32 years (1979-2010).

37% overall

decrease (from

5.4 (1979) to 3.4

(2010) per 100.000)

David Szpilman. DROWNING IN BRAZIL – A profile of quarter of million deaths in 32 Years (1976-2010) – World

Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P257. www.wcdp2013.org

1. Increase of population and access at aquatic areas

increase the risk

2. Different scenarios need different prevention

messages

3. Population need to be reached and believe this is

real - tools and media strategie

What are the challenging to reduce drowning in Brasil?

Copacabana

beach - 1960

THE

PLAYprevention

Messages &

Scenarios

THE

AUDIENCE

population

THE

PLAYERSActors

Tools

Media



NATURAL WATER – 90%FRESH WATER - 75%

• 25% River stream)• 20% Dam,• 13% Backwater river,• 5% Lakes/ponds, • 5% Ffood • 3% Bay),• 2% Waterfalls,• 2% Streams

Ocean beaches – 15%

NON-NATURAL - 8.5%• 2.5% - In and around home • 2% - Fluvial, • 2% Pools,• 2% Well,

AQUATIC TRANSPORTATION (BOATS) - 1,5%

DROWNING DEATH IN BRAZIL (estimative)NON-INTENTIONAL

More than 80% occurred at fresh water

Antonio Schinda, David Szpilman, Edemilson de Barros, Roberto Antonio Deitos. DROWNING: a silent fatal endemic in Parana state predominantly by

youth in freshwater – World Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P272. www.wcdp2013.org

THE PLAY

prevention

messages

&

scenarios

THE PLAY

prevention

messages

&

scenarios

Over 80% of drowning at the beach

are related to rip currents

16

THE PLAY

prevention

messages

&

scenarios

What is the riskier place

for drowning at pools?

THE PLAY

prevention

messages

&

scenarios

STEP 3: We categorized all aquatic scenarios as much as possible considering age most

affected, type of water, water activity and similar messages suggested.

12 different scenarios were selected.

STEP 4: We list all aquatic scenarios in different folders and experts attributes a point of

importance 1 to 5 for each message suggested.

STEP 5: We selected for each scenario the top 5 to 10 messages pending on score over 4

and leave the other messages as medium/light impact messages.

Using a similar Delphi process of the INTERNATIONAL OPEN WATER DROWNING PREVENTION GUIDELINE co-chaired by: L Quan USA), K

Moran (New Zeland), and E Bennett (USA). Task Force members: S Beerman (Canada), J Bierens (Netherlands), BC Brewster (USA), J Connelly (Ireland),

N Farmer (Australia), R Franklin (Australia), P George (Australia), J Kania (Kenya), B Matthews (Australia), A Rahman (Bangladesh), R Stallman (Norway),

T Stanley (New Zealand), D Szpilman (Brazil), RMK Tan (Singapore), M Tipton (UK), Secretariat: M Tansik (USA)

STEP 1: We invite 24 lifeguards/divers/rescues/health pro experts

to point what would be all aquatic scenarios possibilities for a

drowning

STEP 2: Each one suggest as much prevention tips as want for

each scenario

THE PLAY

prevention

messages

&

scenarios

THE PLAY

prevention

messages

&

scenarios

Aquatic Basic Life Support

FLOOD prevention

Different

prevention

messages and

seeders

campanha PISCINA+SEGURA SOBRASA – Sociedade Brasileira de Salvamento AquáticoPOOL+SAFESOBRASA – Sociedade Brasileira de Salvamento Aquático

Just 5 MESSAGES

4 different

profiles at the

web to fit your

need


Free information to download


Banner PVC 85 x 61 cm

certificado

Uma placa em acrílico + 2

adesivos tamanho 35 x 25cm + 8

unidades no tamanho 15×10

Banner Campanha principal 85 x 61 cm


Free information to print

Mouse pad

camisa

Ima quebra-cabeça

residencia AdesivoCartaz A3 Flyer A2


Free information to print


Free pool signalization to download & print


COMIC BOOK

CARTOON VIDEO (DVD)

(Portuguese, English & Spanish)

Free information to print & download

BASIC AQUATIC LIFE SUPPORT COURSE

on-line



FEDERAL

LAW

at

pools

Tools to increase the adherence

MANUAL (free)

How to have

POOL+SAFE


MANUAL

How to

Be certificate as

POOL+SAFE

Tools to increase the adherence


Invite ORGANIZATIONS to increase the adherence

CIAMA


Exclusive media to promote the campaing & messages

THE

PLAYprevention

Messages &

Scenarios

THE

AUDIENCE

population

THE

PLAYERSActors

Tools

Media




WHO ARE THE PLAYERS?

Pools owners at academy, clubs, spas,

hotels and their Staff relate to pool

activities

teachers/coachersLifeguards/lifesaversHealth professionals

Physical educatorsSchool teachersSwim and aquatic sports Athletes

THE PLAYERS


HOW WE SEE THE PLAY?SCIENTISTS – PREVENTION – THE MAJOR MESSAGE WE WANT

THE PLAYERS


HOW THEY SEE THE PLAY?LIFEGUARDS/LIFESAVING – RESCUE

THE PLAYERS


HOW THEY SEE THE PLAY?GENERAL AUDIENCE – FIRST AID

THE PLAYERS


WHY POOL OWNERS WOULD BE INTERESTEDNeed to offer visible advantages

1. Get information to save a life for free

2. New students and affiliation entrance

3. Institutional recognition

4. Increasing awareness and water safety at institution

5. Spontaneously Media return

6. A different and interesting content at swimming classes

7. Increasing family relationship

8. Staff capacitation in water safety and first aid (free)

THE PLAYERS


HOW TO IMPACT THEM?

How to change their attitude against drowning?

SHOW THEM THIS IS REAL POSSIBILITYUSE

TV, journal, radio,

Electronic – mailing, Facebook, and others

Conferences

Sports events

THE PLAYERS

David Szpilman and Stathis Avramidis. VIDEO SURVEY ON PEOPLE’S PERCEPTIONS ABOUT THE MOST

IMPACTING MESSAGES THAT RAISE AWARENESS AND CHANGE ATTITUDE AGAINST DROWNING –

World Conference on Drowning Prevention, Potsdam - Germany 2013, Book of Abstracts, P78. www.wcdp2013.org


HOW TO EDUCATE THEM?

A Web platform

THE PLAYERS

http://www.sobrasa.org/piscinamaissegura/


HOW TO EDUCATE THEM?

A Web platform

THE PLAYERS

http://www.sobrasa.org/curso-de-emergencias-aquaticas-10-h/

A WEEK OF LIFE CELEBRATION AT POOLS

Date: 10 to 14 November 2014

Audience: Students from academy, clubs, spas & hotels


GENERAL GUIDELINES - MANAGER

• All the activities will be concentrate in one week at once, doing the same, in

whole country (although not restrict to this week).

• Activities is basically prevention tips games for drowning at pool

• The campaign gives all graduation for free on-line which allows all country

to join.

• To pool´s owners

• To teachers and others

• Water safety and first aid

• How to manage the pool+safe week with children and parents

GENERAL GUIDELINES - MANAGER


THE

PLAYprevention

Messages &

Scenarios

THE

AUDIENCE

population

THE

PLAYERSActors

Tools

Media




CALM

ALERT

PANICKY

HOW YOU WANT TO LIVE THE PLAY?

THE AUDIENCE


The audience will receive your message only if they

believe this is real outcome

If pools are

responsible for only

2% of all death by

drowning in Brazil,

why POOL+SAFE is

the major project?


drowning prevention seeders a brazilian web project · drowning prevention seeders a brazilian web...

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