duction joining forces to create a strong country brand to...
TRANSCRIPT
Intro
The initiaregubringpowcrea
The the sand
Egypthat so isfar b
Egypfund
Mea
The that has to thworl
To mstrencondqual
In a any
oduction
Narrative ative in Ocular annuaging undeerful bran
ating a pos
way a cosuccess of cultural tie
pt’s story i the countrs through beyond sho
pt's Ministrding to fina
asuring nat
2017 Natio France is acontinued he Frenchldwide.
measure thngth indexditions inclity of life, a
global macountry. T
PR Summictober 201l summit t
er one roond leaderitive brand
untry is exf its businees with oth
s currentlyry be in chemploying
owing tour
ry of Internnce Egypt'
tion brand
on Brands amongst th to significa governme
he value ox, which takluding traas well as
rketplace, The key a
it was laun16 to latertaking placof the cours with t
d image for
xpressed aess, trade er nations.
y being tolharge of itsg a compreism potent
national Co's nation b
ds
report, puhe top 20 mantly increent’s effor
of nation bkes into acining and market co
a strong nspect mak
nched as ar become ce in Egypuntry's mohe aim or Egypt.
and perceand touris.
ld by othes own narrehensive ntial a globa
ooperationranding-re
ublished inmost valuaase its brarts to deve
brands, Finccount a w skills, socnditions fo
nation branking a nat
an a
pt, st of
ived can ssm efforts,
ers, which mative. The nation-branal commun
n has workelated proje
October bable nationand value telop and
nance haswide rangecial enviro
or goods an
nd has bection brand
Joinstroreg
significantlas well as
makes it m most effecnding stra
nications ca
ked to secects
by Brand Fn brands inthis year. Tbolster its
s created ae of criteriaonment, cond services
come a prin strong is
ning forcesong countain contro
narra
ly contribus its diplom
more necesctive way ttegy that ampaign.
cure grants
Finance, shn the worldThis is put ds nation b
a nation ba of investorruption ls.
ncipal asseaddressin
s to createry brand to
ol of Egypttive
ute to matic
ssary to do goes
s and
hows , and down brand
brand ment level,
et for ng all
e a o ’s
appeboos
Beloas o
ealing segsting value
We havtook panation brecommcarry thCommuHany MAdminisInformaManeste(ICA), EhBusinesExpert -Strathcl
ow are the pposed to
gments ofe of exports
e compiledrt in the 20
branding. Amendations
em out. Thnication Ex
Mahmoud - strative Devtion Technerly - Indushab Mostafss Unit Dell MSc Interlyde, UK”
corporate uncontrol
f the cous, attractin
d a conside017 NarrativA committes put forwahese membxpert – CCAdministravelopment
nology – Cstry Expertfa -Technol Metra, anrnational M
image of Elable facto
untry by g tourists a
erable inpuve PR Sum
ee of experrd during t
bers includC Plus, MD ative Expert & former hairman Vt – Head oology Expend Sherif AMarketing &
Egypt and ors):
encouragiand drawin
ut providedmmit which rts has beethe summitde: Lamia K& Narrativrt – former Minister of
Vodafone Ef the Indus
ert – formebdel kade& Nation B
the factors
ng foreignng global c
d by 39 sp had a speen set up tot and examKamel - Stre PR Summ Minister of Communi
Egypt, Ibrahstrial Contrer ETIDA Hr - Brandinranding, U
s affecting
n investmconsumers
eakers whcial focus
o look at mine ways ategic
mit founderof
cations anhim EL ol Authoritead – GM g & Marke
University o
it (control
ments, .
ho on
to
r,
nd
ty
eting of
lable
EgypDinn
Effecstroninnobran
Key
Phasinter
Phasand
Phascom
pt’s businenie’s book ‘
ctive markng nation bvative app
nd for Egyp
aspects –
se 1: Makrnational v
se 2: Ident why?
se 3: Creamunication
ess image‘Nation Bra
eting concbrand. Theproach for pt. This pro
– First Step
ke a branisitors?
tify the tar
ate an inten and impr
e – compoanding’
cepts and e Narrativeputting tog
ocess is bro
ps:
nd promise
rget segme
ernational rovements.
onents an
techniquese PR Summgether a poken down
e – what
ent of inte
brand trac.
d contribu
s constitutmit committprocess forn as follows
t does the
ernational v
cker for Eg
uting facto
e an integtee aimed r creating as:
e Egypt b
visitors - w
gypt to me
ors, from
gral part ofto introduca strong n
brand offe
who would
easure ong
Keith
f any ce an ation
er to
d visit
going
Phaseven
Accointerthe bthe singstratas adrag
Therfledgand
Natiocominve
Suchwell direc
Leadpote
se 4: Idennts (Youth O
ording to Kresting exabasis of oncountry cle producttegy that isa whole. Agged down
refore, the ged nation governanc
on brandpetence to
estment an
h a strateg as centraction.
ding branential:
GDP grehalf the
Numberas of 5.3
Scale: influenti
Youth: 6for inves
Arts and
tify goldenOlympics 2
Keith Dinnample of ane high-quonstitutes
t as a defins too narrolso, if cott
n as a resu
Egyptian n-branding ce.
ing expero explore
nd immigra
y providesalised con
nds capita
ew more t figure follo
r of tourists3 million in
Egypt's laial regiona
65 per censtors
d culture: h
n opportun2023) and
nie in his ba country tality produan enorm
ning aspecowly focuson marketlt.
governme strategy i
rt Simon a country
ation, cultu
s excellentntrol and m
alize on 't
than 4 perowing the
s expectedn 2016, to o
arge popual powerho
nt of popul
heart of po
nities to g conferenc
book ‘Natiothat has atuct, Egypti
mous challct of the nased and not condition
nt should nvolving m
Anholt ofy's image: ure and he
t KPIs for pmanageme
truths' –
r cent oveArab Sprin
d to returnover 10 mill
ulation anouse
lation unde
pular Arab
enerate mces (Interna
on Brandinttempted tan cotton. lenge, by ation, thereot fully reps worsen,
instead fomultiple ar
ffers six investmen
eritage, peo
ublic and pent of visio
Egypt’s '
r the past ng
to pre-uplion visitors
nd big ec
er 30; this
b culture
motivation ational Exp
ng’, Egypt to brand it Marketingplacing e
e is the rispresentativ the nation
cus on deveas includ
dimensionnt, exportsople, and t
private secon and ov
truths' sh
two years
rising leves.
onomy m
represents
– internatpo 2027).
representtself largelg one aspeemphasis k of pursu
ve of the nn brand wi
veloping ading invest
ns of nats, governatourism.
ctors to seeverall stra
how enorm
s, compare
els, from as
means it is
s a major a
tional
ts an ly on ect of on a ing a ation ill be
a full-ment
tional ance,
ek as tegic
mous
ed to
s low
s an
asset
Egypfurthbran
WheEgypdividwheunmprom
Key
The appeto ex
Whe
The and
ReligionIslam to
Sports: African
pt boasts her can bending and c
en it comept's story wding Egyptn explainatched hi
mote our st
steps:
Develop“Egypt wand tou
Re-bran“Egypt,
Create negativeaimed aand theEgypt a
In a gloasset fo
key aspeealing segxports, attr
ere are we
'Where It the beauti
n: home ofoday
National tand Arab s
a great ste effectivecommunica
es to brandwhile const's story ining our cistory. Wetory.
p and comwill be perrism”
nd Egyptian Land of Oa nationa
e nation-rat changine biographnd its herit
obal markeor any coun
ect helpinggments of tract tourists
today?
All Beginsiful country
f Al Azhar
team qualsports
tory, one ely told thations strat
ding, we nidering manto smallecase. We e need to
municate arceived as
n program pportunitieal programelated be
ng the top hy of the tage etplace, a ntry.
g make athe countrs and draw
s ' motto isy worldwid
r and the
lified for W
the world hrough a tegy.
need to adatters from er messag
have ano develop
a vision for the best d
sponsoredes” m sponso
ehaviours. 10-15 negright Egy
strong nat
a nation by, encoura
w consume
s aimed at de:
most impo
World Cup;
is eager strong an
dopt a bot a macro pes and se
n unparall simple m
r Egypt’s bdestination
d by PM:
red by thThis will
gative cultptians ref
tion brand
brand be sage foreigners abroad.
promoting
ortant voic
; dominan
to hear. Td compre
ttom-up approspectiveetting out leled storymessages
randing: n for busine
he presidebe a fiveure behavlecting the
d has beco
strong is n investme.
g the Egyp
ce of mode
t force in
That storyhensive n
pproach toe. This reqminute de
y founded to effect
ess, invest
ent to cha-year prog
viours in Ee greatnes
ome a prin
to addresents, add v
ptian know
erate
both
and ation
o tell quires etails d by tively
ment
ange gram gypt, ss of
cipal
ss all value
w-how
In thcamwith serv
In 2madlabe
Agafacealso
Fromnatioits tebranlike Fuw
Cottcentlike multworl
A prEgypInstaFlat6
MeasmaSaidmadmore
Egypfacto
he past fpaigns to my Dominices.
016, the Mde productsel, which wa
inst the bae is not on
as being o
m this person brand cextile prodnds like CoKiliim Egya.
on is certater industrTele Perfo
tilingual anldwide.
romising Eptians’ potabug can c6Labs whic
anwhile, Egrtphones a
d el Feki, sde car, whie secure a
ptian compory in Ass
few yearspromote t
nican exam
Ministry of s and booas swiftly d
ackdrop of ly to succeof a higher
pective, tecan leveragucts, best ottonil or Mpt, which h
ainly not thy is one of
ormance ornd well-ed
Egyptian stential for rcount on tch was lau
gyptian coand the aspearheadch will be nd comfort
pany ‘Sicosiut, targe
s, the Minthe diversit
mple, a tou
Industry ost Egyptiadismissed
a foreign essfully prr quality.
extile produge. For yeaknown for Mobacco Chas revived
e only induf the most r Naos do,ducated E
tart-up ecrisk-taking the supponched in C
ompanies utomotive ed an am the Egypttable.
’ is manufaeting the l
nistry of Tty of tourisrism motto
launched an brands on social m
currency cromote loc
ucts are unars, Egypt the premiuCottons. Ad the once
ustry that spowerful s Orange Egyptians t
cosystem h and entrert of efficie
Cairo in Jun
started to industry. bitious protian versio
acturing Elocal mar
Tourism lasm in Egy
o is not eas
a campaigunder the
media.
crisis, the ccal produc
ndeniably has been um quality
And more re-vanishing
shows off Esectors. AsEgypt emplto support
has startedepreneurshent incubane 2011.
break intAn Egyptioject to prn of the tu
gyptian-maket as we
aunched mpt. But as sy to apply
gn to prom 'Proudly M
challenge tcts as bein
a key asserecognized of its cottorecently, ng kilim-mak
Egyptian ta many Freloys thoust internatio
d to emerhip. Egyptiaators, like
to new maan entreproduce a 1uktuk (auto
ade smartell as Afr
many insp we have y on goods
mote EgypMade in E
these initiag cheaper
et the Egyd worldwidon and pop
new busineking indust
alents. Thench compaands of yo
onal custo
rge, unleasan startupsinnovation
arkets sucreneur, Ah100% Egypo rickshaw)
phones in ican coun
piring seen
s and
ptian-gypt'
atives r, but
ptian de for pular esses try in
e call anies oung, mers
shing s like
n hub
ch as hmed ptian-), yet
their ntries.
Govethos
All tcan econdivequalprem
At amustcrea
The
Tapp
TechIt's contto ch
In a pillainto perfogrea
Estaeven
It is with theirin foposit
ernment ine industria
hese initiapromote E
nomy as arsity of thelity of Egymium textile
a time of gt rebrand t
ate, or rathe
role of tou
ping into t
hnology is no longe
tributes to hoose the
highly comr of nationtechnolog
ormance oater promo
ablish partnt manage
significant global ever programsoreign mation them a
nitiatives, al projects.
atives needEgyptian p whole. Th
e Egyptianyptian proe and inno
globalizatithemselveer, recreate
urism & Cu
echnology
a key insr an opticutting advright destin
mpetitive gal incomesgy shouldof personnetion of tou
tnership bement firm
ly importaent manag
s. These corkets. Thisas major d
like the S
d to be reiproducts anhe main ch economy ducts and
ovative star
on and ins so as to e the natio
ulture in Na
y to draw t
strument ofon but ravertising conation.
global tours of countr
d be deveel, enhancrist spots.
between Egms
nt that Egygement agompanies as will helestinations
ilicon Wah
nforced bynd service
hallenge fo and prom
d services, rtups.
ncreased in be able to
on brand Eg
ation Bran
tourists
f boosting ather a rosts, reduc
ism industries, a coheeloped to ing service
gyptian To
yptian Touencies to eact as the gp promotes sought b
ha industr
y a strongs abroad a
or this branmote not on
from tour
nternationao grow furtgypt deser
nding
and promequisite. Tcing manpo
ry, and giverent, fully draw toes provided
ourist Aut
urist Authoencouragegateway toe tourist ay tourists f
ial zone, c
Egypt natand bolstend will be tnly the pricrism and c
al competther. It is nrves.
moting tourTechnologower and g
ven that toy-fledged purists by d to tourist
thority (ET
rity goes ine them to ino Egypt's tattractions from all ove
come to f
tion brander the counto embracece, but alsocall cente
tition, counnow the tim
ism nowadgy significguiding tou
urism is a plan for tap
improvingts and ens
TA) and gl
nto partnenclude Egyarget audi in Egypt er the worl
foster
d that ntry's e the o the rs to
ntries me to
days. antly urists
main pping g the uring
lobal
ership ypt in ence and ld.
Suchtourirate a favtrave
How
First manimprthe apriceprovand routenega
The themtourithe h
An incounmedclinchis JFollothree
Alsointercabi
Crea
It is Egyp
h companiist attractio services tovorite holielling that
w to deal w
thing tourners of t
ression abart of dealies should bvided and m effort of ses for touative impre
behaviourm to return ists in a friehigher the
nspiring exntry abroadal in Judoching goldJapanese owing thate-fold.
o, Egypt arnational imnet or milli
ate arts an
particularlpt and its
ies must dons and eo all typesday destinmake it a g
with tourist
rists talk athe countrout that cing with tobe set for tmaps and gearching frist visits s
ession abo
r of locals back. Egyendly and number of
xample of had is Olym at the Los
d had he opponent t incident,
nd Liverpomage is bions of Egy
nd cultural
ly importan ancient h
deliver a mntertainme
s of visitorsnation, incgreat choic
ts
bout whenry's localsountry. Thurists. Toutourist prodguide bookor locationshould be ut some lo
s towards ypt needs t pleasant mf visitors it c
how good mpic chams Angeles played owho had the numb
ool star Melieved toyptians.
l content
nt to createhistory. Cu
message tent activities, while focluding its ce for budg
n they are s, deliverinhis makes rists need ducts, safeks should ns they see followed
ocations or
tourists is to offer tramanner. Thcan draw.
manners cmpion Moh
Game in 1on what been favo
ber of Jap
Mohamed be tantam
e arts andulture best
that Egyptes and thacusing on kbeautiful w
get travele
back to thng either it significato feel saf
e and easybe offeredek to visit tto steer c
behaviors
one of thining proghe better t
can promotamed Ras984. Rashhe deemeoring his
panese tou
Salah's romount to e
cultural ct expresse
boasts a at the counkey factorswhether a
ers.
heir home ca positiv
antly impore and invu transporta to spare tthemselveclear of gis.
he things trams on hohe country
te a positivshwan whwan was oed the wright leg urists visiti
ole in promefforts mad
content thaes countrie
wide arrantry offers s making End low co
countries ive or negrtant to m
ulnerable. Fation shouourists the
es. Also, priving touris
that encouow to dealy's reputati
ve image oo won a son the verg
weaker sidafter an ining Egypt
moting Egde by a w
at best pores' history
ay of first-
Egypt ost of
s the ative aster Fixed ld be
e time re-set sts a
urage l with ion is
of the silver ge of
de of njury. rose
gypt's whole
trays and
idenand the nhistopres
Egyptowacultuinstitcultuente
The
Loca
1
2
3
4
5
6
7
8
9
1
tity, drawi experiencnational idory that nesent time a
ptian indivards consoural heritagtutions (Al-ural seminertainment
role of ind
al marketin
1. The Egobtaini
2. A new service
3. The goproduc
4. The nefor investablisto inves
5. Draw uavailablocatio
6. The Miinstanc
7. All autentity.
8. Facilitareceive
9. Print, raamongboostin
10. Advertias car
ng an imaes gained
dentity andeeds to bend one tha
iduals, indolidating ouge from ge-Azhar andnars, cultuindustry (fi
dustry in p
ng:
gyptian govng license mechanis
e and maintovernment tion mater
ew investmvestors by sh a businestors, incluup an induble investns. inistry of
ce, at the Inthorities in
ate custome outstandiadio and Tst citizens
ng industrysing camppets, cloth
ge of the by the po
d Egypt boae promote
at can easi
dependent ur culture aeneration d the Copural centeilms, plays
romoting E
vernment s in a bid tm is beingtenance ce has takenials and spent law cr allowing ess at one
uding trainiustrial invement opp
Industry pndustrial M charge o
ms regulatng payme
TV campaigs, workers locally an
paigns shohes, spinn
past and ppulation. asts the ric
ed and rebly reach o
organistioand arts byto generattic Orthod
ers, medias, series, ex
Egypt as a
has drafteto develop g developeenters of lon a numbepare parts.reates a on them to stop. Alsong person
estment mportunities,
provides trModernizatiof promoti
tions in pnts from thgns shoulds and invnd overseauld be org
ning and w
present, traCulture plachest and branded inur target a
ons and they preservintion througox Church
a (TV, radxhibitions).
an investm
ed a law to local indued to facilocal factorer of bind ne-stop sh
finish all o, a numbenel. ap that in industria
aining to on Centre.ng exports
lace to ghe governmd be carrievestors abas. ganized forweaving,
aditions, cays a key most impo
n a manneaudience.
e governmng and hangh supporth) , schoolsdio and p
ment-friend
o facilitateustries. litate issuiies. ing decisio
op which m procedurr of benefi
troduces ial complex
personnel. s to be in
uarantee ment easilyed out to rabout the
r national marble, et
customs, varole in sha
ortant cultuer befitting
ment must nding dowt from religs curriculaprint), and
dly country
e procedure
ng license
ons to mo
makes it eres needets are prov
investors txes and
l, including
ncluded in
that expoy. aise awareimportanc
industries tc, as we
alues aping ure in g the
work n our gious
a and d the
y
es of
es for
onitor
easier ed to vided
to all their
g, for
one
orters
eness ce of
such ll as
1
1
1
1
Inter
How
competchocola
11. Raise importalimited
12. Promothan im
13. Set up exportswith in"Egyptiglobal
14. Set up linking replaciintegrato requraw ma
rnational m
MeasureEgyptiaimage oin the ey
Cutting quality needs.
Preventindustry
w local ma
The imathis rega
The impEgypt wexport o
Focus oedge wi
titive indusates, etc. awarenes
ance of rel use of imp
ote feeder mports and
a central ss and comnspecting an made"confidence a researc Egyptian ng them tion betwe
uire factoriaterials.
marketing
es taken bn product
of the signyes of foreimports wof Egyptia
t exportingy will prom
rketing aff
age of theard will enportance o
will attract ioverseas. on tappingill attract fo
stries such
ss among lying on Egports.
industries encouragesupervisor
mpliance wexported
" label to e in Egyptich departm productswith loca
een varioues to use
:
by the Egyts and boificant imp
eign consumwill serve an product
any prodpt internat
fects Egyp
e local invecourage foof the Egyinvestors w
into naturoreign inve
h as cable
producegyptian res
even if the large facy authority
with standagoods pr
conforminan producment at th to each al producs industriefinished p
yptian govoost local provement mers. as an indts and the
ucts that htional cons
pt's interna
estment cloreign inveyptian mawho seek t
ral resourcestors to dr
es, agricult
rs and ssources in
hey have actories to wy to monitoards. The rior to exng products.
he Ministry other by
cts in ordes. Also, neproducts of
vernment toproductioin the qua
ication of eir potentia
harm the resumers to t
ational ima
limate andestors to purket and tto serve th
ces and inraw on the
tural pump
small prodproduction
a higher pwork with sor the quabody will
xporting acts in orde
y of Industy studyingder to acew laws mf other loc
o enhancen will cre
ality of Egy
the improal to meet
eputation orust Egypt
age:
d all facilitut money inthe stratege local ma
dustries wese resourc
ps, wafers
ducers of n as well a
production mall factorlity of Egy be concend attacher to enh
try to worg imports chieve intemust be dracal factorie
e the qualieate a posyptian prod
ovement o local mar
of the Egyian produc
ies providen Egypt gic locatio
arket as we
with compeces.
s and
the s the
cost ries. ptian
erned h the ance
rk on and
ernal afted es as
ity of sitive ducts
f the rket's
ptian cts.
ed in
on of ell as
etitive
Wom
We wand Thes
Egyppoll danghow whetmustare t
In a portfEgyp
The innosucc
As thcultuinflu
Whetrade
As rdrawEgypas w
It woadde
Integratin someindustrieresource
men and C
will be loo the publicse include:
pt was votconducte
gerous me well womther they ht work towtreated.
January mfolios of cptian cabin
art commuvation. Ma
cessive pol
he Egyptiaural and senced the
en it comee performa
eported bwn up a spt’s date e
well as incre
ould also ed value;
tion betwee feeder ies in Egyptes for (silic
Contempor
oking into c can help: Women in
ted the woed by Thoegacity for
en are prohad access
wards clean
ministerial rculture andnet to six, o
unity of anainstream litical regim
an contempsocial cha country's
s to tradeance.
y local mestrategy toexports fromeasing the
make usegiven that
en all domndustries t – such as
cone).
ary Art an
two culturp improven Egypt an
orst countromson Re women” inotected fros to financening up the
reshuffle, td tourism, or 20 perce
ny country art in Egy
mes of the
porary art nges, a qnew art sc
e, almost e
edia on 16o develop m 38,000
e price per
e of date at Egypt is
mestic induwill prom
s electroni
nd in Egypt
ral and bue in order d contemp
y in the Aeuters. Can mid-Octo
om sexual ve, healthcae country's
two new febringing t
ent, for the
reflects itsypt has foEgyptian s
scene remquestion arcene.
every coun
6 Novembethe date tons to 120ton to $1,5
and palm the world
ustries andpt investocs, a field t
t:
siness factto enhanc
porary art.
Arab world airo was ober 2017. violence aare and eds image wi
emale minithe numbe first time.
s culture oollowed thstate.
mains vividrises of ho
ntry is judg
er 2016, thindustry w
0,000 tons500 from $1
residues t's biggest
d dispensinrs to put that Egypt
tors that thce Egypt's
for womealso rank Such repond harmfu
ducation. Tith regard
sters wereer of fema
of expressioe nationa
ly responsow these
ged on its
he Ministrywith the as over the 1,000.
to maximi date prod
ng with immonry in
t boasts na
he governs nation b
en in 2013 ked the “orts focuseul practiceshe governto how wo
e named foale ministe
on and cull ideologie
sive to polichanges
economy
y of Tradeim of boonext five y
ze the secducing cou
ports new
atural
ment rand.
by a “most ed on s and ment
omen
or the ers in
ltural es of
itical, have
y and
e had osting years
ctor's untry,
prodglob
The collaInno
The coororgaprod
Sugg
WOM
As sdepiright
To cimprdyna
The the ckey besithe chelpEgyp
The relev
Creagranauthexpr
ducing 1.4 mbal date pro
Trade Maboration wvation has
festival ardination banizations ducers and
gested PR
MEN
shown by icted as ats, freedom
change thiroving the amic memb
Egyptian gcountry's pconferencdes highligcountry, ca
p change thpt has rece
Egyptian vant, a dive
ating an anted to artihorities offression. Th
million tonoduction. T
Ministry's Iwith the Khs organized
aims to shbetween sto promo manufact
Strategy:
reports on society w
ms and resp
is percepti status of bers of soc
governmenprofessionaces and reghting impan significahe West's peived when
art sceneersity the E
ward-gransts in Cairer to artis
his will help
s of dates The strateg
ndustry Chalifa Interd a festival
hed light state instit
ote the seurers.
n the statuwhere wompect grante
ion, the Eg women bciety.
nt should aal and poliepresentatiprovement antly help perceptionn it comes
e is vibrantEgyptian g
nting schemo and Alexsts as welp promote
a year whgy also aim
Council fornational Pl sponsore
on the Etutions, re
ector and
us of Egypmen are oed to wom
gyptian goby heraldi
appoint wotical spectives in inte in women generate
n of Egypt to women’
t, cutting-eovernment
me wherebxandria will as effor
e an image
hich accoums to creat
r TechnolPrize for Dad by Presid
Egyptian desearch ce
solve cha
ptian womebjectified aen in west
overnmentng them a
omen in leatra, select wernational
n’s educati publicity tand comb’s status.
edge, revot must leve
by awardsll indicate
rts to prese of Egypt
nts for 17.7e new job
logy and ate Palm adent Abde
date indusenters andallenges f
en cited aand denieern countr
t needs toas inspirin
adership pwomen to panel dison and emto this endat the neg
olutionary erage.
s and reco the supposerve artisas an inno
7 percent oopportunit
Innovatioand Agricul-Fattah El
stry and bd internatfaced by
above, Egyed fundamies.
o work towg leaders
positions acbe speake
scussions. mpowermed. This will ative cove
and politi
ognition wiort the Egystic freedoovative co
of the ties.
on in ltural l-Sisi.
boost tional date
ypt is ental
wards and
cross ers at This,
ent in also
erage
cally
ill be ptian m of untry
in th
Seleof a Londart c
In orin Egtech
Our
Accoworl
wouadopboos
Visio
Egyp202
e Middle E
ecting cont carefully don, Paris community
rder to purgypt), the gnology wit
Recomme
ording to tld's top 20
Thisld be greapt an effesting the co
on:
pt will bec5
East.
emporary curated eor New Yo get introd
rsue the afgovernmenth the aim
endation in
he Nation nation bra
s can be ater coordective planountry's im
Mis
come one
artists fromexhibition iork) will shuced to Eg
forementiont should sof showca
n Conclusio
Brand Vaands in 202
done throination betn aiming
mage world
ssion – Visi
of the top
m the counn some ofowcase Eg
gyptian art
oned stratesupport leasing the po
on:
lue, Egypt25. How w
ough proptween statat strengt
dwide.
ion – objec
p 20 count
ntry to be f the worldgyptian talists and en
egy (promoaders in inool of talen
t is expectewill that hap
posing an te institutiothening Eg
ctive
ries on the
members od's art caplents and hngage with
oting womennovative snts the cou
ed to becoppen?
authority ons and pgypt's nati
e Nation B
of a delegpitals (incluhelp the g
h them.
en's leadesectors sucuntry boast
ome one o
wherein tublic bodieion brand
Brand Inde
ation uding lobal
ership ch as ts.
of the
there es to and
ex by
This coorthe cwill g
Miss
Intento caposit
Egypand
Beloprop
The
requires rdination bcountry's ingreatly con
sion:
nsify effortarry out antive, comp
pt's Ministr funding to
ow is theposing:
Egyptian
developinby leveraginvestmentntribute to
ts betweenn effective elling bran
ry of Interno finance Eg
e Narrative
Executive
ng a coheing all ele, political, creating a
n governme plan to bond image o
national Cogypt's nati
e Summit
Authority
erent visioments of tsocial and
a positive im
ent institutoost Egyptof the coun
ooperation on brandin
t Committ
for Nation
n as wellthe countryd cultural cmage of th
tion and int's brand w
ntry.
plays a keng-related
tee’s auth
n Branding
l as ensuy's soft poconditions e country
dependenworldwide
ey role in sprojects.
hority stru
g Developm
ring high-ower. Improat a local worldwide
nt organisaand promo
securing g
ucture we
ment
-level oving level
e.
ations ote a
rants
are
WithEgypamo
h the aboptian gove
ong the wo
ove-mentioernment, wrld's top co
ned stratewe expect ountry bran
egies andthat Egyp
nds.
through pt's nation
joining fo brand wo
orces withould be pl
h the laced