Credentials in

e-Media

Client’s Background - Investing

Industry / Financial Investor - Lead

Generation

The Challenge – 1) generate sign-ups

at under $5 immediately with a Google

Adwords account 2) high cost per click,

and the need for a aggressive strategy

3) difficult to reach the target

audience via search targeting as the

ads were more likely to be found by

through contextual targeting

Case Study_01

Agency Response The Solution

1) launched a massive content targeted

campaign with a budget of $500/day to

achieve historical data and quick quality

score.2) got in touch with experts and

Google representatives, to implement

content targeting strategies 3) quick to

respond to poor performance, and adapt

based on our learning's at the time.

4) landing pages designed with dynamic keyword

insertion to improve the quality score and user

experience 5) the campaign was extended to

other search engines such as Adsonar and MSN

to get more visitors to sign up at lower costs

1) Conversion rates increased to 16% -

From a point of no conversions to 120

a day 2)The client now enjoys sign-ups

at under $2.50 3) The current

challenge is to take the number of

conversion from 120 to 1000, bringing

the cost/conversion down to $2

01_Result

Client’s Background - Travel (Car

Rentals)

The Challenge – 1) to generate sign-

ups at under GBP30 with a Google

Adwords account 2) some of the

biggest names in the travel industry,

with deep pockets, competing for the

same space with lower rentals

3) focus on higher value sales or else

the client would end up losing a lot of

money in the initial phase

Case Study_02

Agency Response The Solution

1) launched a massive search (only)

targeted campaign with a budget of

$300/day historical data and quick

quality score.2) got in touch with

experts and google representatives, to

implement content targeting strategies

3) quick to respond to poor

performance, and adapt based on our

learning's at the time.

4) website redesigned to achieve a better brand

image and sales simultaneously 5) the campaign

was extended to other search engines such as

Yahoo and MSN to get more visitors to sign up at

lower costs

1) Conversion rates increased to 4% -

from no sales to 10 sales a day 2) The

client enjoys sales at under GBP 21/

sale, resulting in a +ROI within the

first 3 months 3) The current challenge

is to take the number of conversion

from 10 to 25, bringing the

cost/conversion down to GBP 8

02_Result

1) Online Marketing Strategy

A comprehensive plan of action, containing

a mix of online options best suited to your

requirement

2) Web-Design & Development

A good looking website with easy navigation

that will ensure a great viewer experience

and a long lasting impression

3) Search Engine Optimization

Effective SEO that will improvise the

volume and quality of traffic to you web

site from search engines

e-Media Solutions

4) Social Media Marketing

Includes a varied range of services which

can effectively market and promote your

company on relevant social media

platforms leading to increase in leads,

traffic and sales

5) e-CRM Solutions

Online activities designed to enhance

relationship with your existing customers

and generate new inquiries

6) Search Engine Marketing

Generate quality leads through search

engine advertising. Target your ads only to

relevant target groups and pay only when

they click your ad