www.digitalproduction.com

Rate caRd 2015 Price list no. 19, valid from 1 May 2015

dIGItaL PROdUctION Online

e-paper

contents

cONteNts 2

3 editorial concept

4 Magazine structure

5 Publisher / editorial team / distribution analysis

6 Readership data / distribution analysis

7 deadlines / topics

8 advertising rates

9 advertising sizes

10 technical data

11 special forms of advertising

12 Online

13 User profile

14 Online sizes / rates

16 Newsletter

17 standalone newsletter / Reporting

18 General terms and conditions

20 team

dIGItaL PROdUctION

33edItORIaL cONcePt

editorial concept

DIGITAL PRODUCTION is the only German-language trade magazine that covers the entire range of digital media production and visualisation. The editorial focus concentrates mainly on topics such as digital cinemato-graphy, including post-production workflows. Additional sections, such as Animation Techniques, Game Deve-lopment, Interactive, and Industry Design, give readers additional key supporting content.

DIGITAL PRODUCTION provides its readers with profes-sional information on the latest technical developments in both hardware and software, independent of manufac-turer and platform. Tests and the latest practice reports as well as a range of workshops held by experts illustrate the use of these techniques in all areas of media produc-tion, offering readers a range of tangible benefits.

These outstanding features make DIGITAL PRODUCTION an ideal guide and trend indicator in the flood of modern production techniques, expertly pointing out the various influences currently driving the industry.

target audience

DIGITAL PRODUCTION is intended for both professional and semi-professional readers.

Its target audience consists of creative people and decision-makers across all disciplines of digital media post-production.

The choice of topics addresses the needs of both free-lancers and employees who make investment decisions for their companies.

connected communication

You can also find DP as a digital subscription for any platform, by going to the worldwide leading e-paper newsstand Zinio: www.zinio.com.

Furthermore, the DIGITAL PRODUCTION website con-nects the Print and Online versions to form a broad, cross-media range of information.

The DP website www.digitalproduction.com supple-ments the printed medium with its up-to-date content and additional material that expands on the topics featured in the magazine.

The independent website www.animago.com presents the internationally established animago AWARD & CONFERENCE in both German and English.

DP and animago are also on Facebook, where they can be directly contacted with any questions or requests from readers, subscribers or the industry in general.

4MaGazINe stRUctURe

Focus

A special key topic is highlighted at the beginning of each issue of DIGITAL PRODUCTION. With these main points, which are presented on page seven of the rate card, the editorial team takes a particularly in-depth look at special topics, over and above the regular sections, thereby responding to the latest trends.

Film & VFX

The Film & VFX section provides information on the latest equipment and working methods, both on set and in post-production. Industry professionals share useful tips and various interviews illustrate current develop-ments in the sector.

3d & animation

The “Animation” section continues to be one of the key 3D sections in DIGITAL PRODUCTION. Apart from a “making-of”, this is where the editorial team provides its readers with a pleasant mixture of topics such as rigging, textu-ring, modelling, lighting and rendering. The section high-lights tests, news and workshops on the topic of 3D.

Interactive

The “Interactive” section covers everything from exciting developments in game design to the latest happenings in the fields of screen design, augmented, and virtual reality.

digital art

This is where the editorial team ventures a look into the future. The focus is on technical studies and outstanding digital works of art and how they are created. Avant-garde CG stills, exhibition concepts, installations and competi-tions for the creative industry are all highlighted in this section.

science & education

The editorial team sees it as important to provide young talent with a platform. They not only feature media acade-mies but also students’ and science projects. Moreover, the DP team also presents groundbreaking areas of re-search in the creative-technical field.

dP Guide

Who does what in Germany? This guide presents a summary of the range of services the industry provides. It is important for artists or companies to be included in the guide, in order to gain new customers or to market their range of services.

the sections at a glanceAs a trade magazine for the world of digital media production, DP concentrates on the relevant production fields within the industry. Informative “making-ofs” and interviews take the reader to the workplaces of production professionals and artists. The sections are rounded off with useful technical features, tests or market summaries as well as various tips and workshops.

PUbLIsheR / edItORIaL teaM / dIstRIbUtION aNaLysIs 5

dIstRIbUtION aNaLysIs 3rd quarter 2014

GeOGRaPhIcaL dIstRIbUtION aNaLysIs

economic area Percentage of actually distributed copies %Germany ...............................................................................................83.00Foreign countries .................................................................................17.00total ....................................................................................................100.00

bReakdOwN OF FOReIGN cOUNtRIes

economic area Percentage of actually distributed copies %austria ..................................................................................................52.00switzerland ..........................................................................................38.00benelux countries.................................................................................. 3.00Other foreign countries ......................................................................... 7.00total ....................................................................................................100.00

copies printed: 6,100copies actually distributed: 5,717

subscription copies: 2,777 sold at kiosks: 1,993 Other copies*: 947 * Free copies, other sales

PURchase PRIceThe DIGITAL PRODUCTION annual subscription comprises seven issues and one special edition for the animago AWARD & CONFERENCE.Germany € 104 (including postage and VAT)Abroad € 124 (including postage, plus VAT)Students within Germany* € 89 (including postage and VAT)Students abroad* € 109 (including postage, plus VAT)Single issue price € 14.95 plus postage* Upon showing a certificate of matriculation

PUbLIshING hOUse ATEC Business Information GmbH Managing Directors: Karin Lang

edItORIaL teaM Béla Beier Sabine Hatzfeld Mirja Fuerst

MedIa cONsULtING Cagatay Oezbay

adVeRtIsING cOORdINatION Petra Ruckdaeschel

yeaR OF IssUe 19th year of issue 2015, 7 issues per year

addRess Postfach 201663, D-80016 Munich Hackerbruecke 6, D-80335 Munich

teLePhONe +49 (0)89 / 898 17-0FaX +49 (0)89 / 898 17-350

INteRNet www.digitalproduction.come-MaIL info@digitalproduction.com

User profile

* Multiple choices were possible. Last update: November 2014

ReadeRshIP data / dIstRIbUtION aNaLysIs 6

aGe stRUctURe OF ReadeRs %

Up to 19 years old .................................................................................. 3.8820 to 29 years old ..................................................................................25.8030 to 39 years old ..................................................................................31.96Over 40 years old ..................................................................................38.36

INdUstRIaL cLassIFIcatION* %

Film/tV/Video/broadcasting ................................................................22.50advertising industry/advertising agency/Market research .......................................................................13.50Post-production studio .........................................................................10.70animation studio/cartoons ...................................................................11.70academy/training/ tertiary studies...................................................................................... 9.60Research/development/ science .................................................................................................. 2.10architecture and engineering firms ....................................................... 4.30Mechanical engineering......................................................................... 1.60automobile industry .............................................................................. 2.80Games industry/Games development ...................................................... 3.10Industry/Product visualisation .............................................................. 7.50Other categories ...................................................................................10.60

ReadeR statUs %

Freelancer/self-employed ....................................................................41.55skilled worker or employee .................................................................23.97Management or board member ..............................................................5,48training or studying ..............................................................................18.72department or group leader .................................................................. 5.94Other categories ................................................................................... 4.34

Use OF dIGItaL PROdUctION %

Professional .........................................................................................54.29Private ..................................................................................................45.71

ReadING VOLUMe PeR IssUe %

all pages ...............................................................................................30.59about half .............................................................................................36.07Only certain articles .............................................................................33.34

NUMbeR OF ReadeRs PeR IssUe %

Only the person surveyed .....................................................................62.78+1 person ..............................................................................................21.46+2 persons ............................................................................................. 8.45+3 persons ............................................................................................. 5.71+4 persons ............................................................................................. 2.96

(average coverage per issue: 20,000 readers)

7deadLINes / tOPIcs

Issue deadlines topics **ad * Pd * dOP *

01/2015 24.10.2014 31.10.2014 08.12.2014 the one-hundredth issue of dP Best software and tools of the DCC-industry, history of the sector, best-of movies, companies, education and artists

02/2015 02.01.2015 09.01.2015 16.02.2015 Modelling, animation and rigging Software-, hardware- and motion-capturing-solutions for characteranimation

03/2015 17.02.2015 24.02.2015 02.04.2015 social media for VFX fans – caReeR Social-Media-Channels, efficient content-pipelines, representative websites and showreels for freelancers, students and career starters

04/2015 10.04.2015 17.04.2015 26.05.2015 contracts The perfect freelancer contract, time management

05/2015 29.05.2015 05.06.2015 13.07.2015 Open source software Open-source-tools for every FX-pipeline, software-alternatives

06/2015 17.07.2015 24.07.2015 31.08.2015 Plug-ins, tools and extensions Extensions for important software packages for big and small producers

07/2015 03.09.2015 10.09.2015 14.10.2015 Renderer comparison Renderfarms online and offline, hardware for rendering, the perfect configuration for renderings

animago sPecIaL

08.09.2015 15.09.2015 16.10.2015 Winners and background information for the animago awaRd & cONFeReNce 2015

01/2016 23.10.2015 30.10.2015 07.12.2015 workshop marathon Workshops, Tutorials and How-Tos for all steps of production

* AD = Advertising Deadline, * PD = Print document Deadline, * DP = Date of Publishing ** We reserve the right to change scheduled topics for planning reasons at any time.

8adVeRtIsING Rates

Magazine sectionsize colour2/1 page € 9,8001/1 page € 4,8881/2 page € 2,9991/3 page € 2,6661/4 page € 1,999

special positioning2nd cover page € 5,6663rd cover page € 5,6664th cover page € 5,666

Other special positioning options on request

Frequency discountFrom 3 placements 5 %From 6 placements 10 %From 9 placements 15 %From 12 placements 20 %

dP Guidesize colour1/1 page € 2,6661/2 page horizontal € 1,6661/4 page horizontal € 9991/8 page horizontal € 6661/16 page € 4691/32 page € 296 Address entry with logo € 279 (duration: 7 issues*)Each further section € 89 (duration: 7 issues*)

* If the entry is not cancelled at least eight weeks before expiry of the one-year period, it will be automatically extended by another year.

terms of payment30 days after invoice date net. 2% discount for payment within 14 days. Prices do not include VAT.

bank data:Deutsche Bank Munich BANK CODE: 700 700 10 Account no.: 170 33 88 00 VAT ID number: DE 260118554IBAN: DE 86 7007 0010 0170 3388 00 SWIFT / BIC: DEUTDEMM

9adVeRtIsING sIzes

advertising sizes

* Above-mentioned bleed sizes require additional 3 mm allowance for trim on each outer side. All sizes given in width x height.

1/1*1/2

horizontal*1/2

vertical*2/1*

Bleed: 420 x 297 mmType area: 390 x 270 mm

Bleed: 210 x 297 mmType area: 180 x 270 mm

Bleed: 103 x 297 mmType area: 88 x 270 mm

Bleed: 210 x 150 mmType area: 180 x 133 mm

1/4 vertical*

1/3 horizontal*

1/3 vertical*

1/4 portrait*

1/4 horizontal*

Bleed: 210 x 102 mmType area: 180 x 86 mm

Bleed: 72 x 297 mmType area: 57 x 270 mm

Bleed: 57 x 297 mmType area: 45 x 270 mm

Bleed: 103 x 150 mmType area: 88 x 133 mm

Bleed: 210 x 83 mmType area: 180 x 60 mm

dP Guide

1/32

1/16 horizontal

1/16 ver-tical

1/8 horizontal

1/32: 57 x 32 mm 1/16 vertical: 57 x 70 mm1/16 horizontal: 117 x 32 mm1/8 horizontal: 210 x 47 mm

10techNIcaL data

data formats

• The printable data file must be created according to PDF/X1a or PDF/X3 standards using Adobe Distiller.

• All fonts must be embedded.• Colours must be available in CMYK (not in RGB).

If special colours are to be used, please arrange this in advance with the publisher.

• Allowance must be made for all colour profiles.• Please do not use hairlines.• We recommend using 300 dpi as an image resolution.• The data file must be generated in the actual size

(100%).• For sizes larger than 1/1 page, each page must be

generated separately (including allowance for trim). Montage will be carried out by the printer.

• Allow 3 mm trim for bleed elements.• The size of the advertisement must correspond to the

size specified in the advertising order.

Proof

For colour advertisements, the printer requires a colour-defined digital proof with a FOGRA media wedge in accordance with current standards; for b/w advertise-ments a laser print is required. If no proof is available, any variations from the original advertisement could be possibly overlooked.

electronic data transmission

Transmit files with exact particular regarding:• Customer name• Publication/issue• Content of the data transmission

technical dataIn order to accelerate and optimise the production processes of our publications, all ATEC Business Information GmbH titles are printed computer- to-plate. This process makes it necessary to have all printing documents available in digital form. In order to prevent errors in printing or exposure, the following points must be observed when preparing data files. Please forward this information to the agency or advertising department you have commissioned to produce your printing documents.

contact for technical enquiries

Petra RuckdaeschelAdvertising Coordination T: +49(089) 38 16 20-79F: +49(089) 38 16 20-99E: disposition@digitalproduction.com

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Inserts

Description: Loosely inserted printed matter such as brochures, cards or single sheets

Minimum size: 105 x 148 mm Maximum size: 195 x 277 mmPrice up to 25 gm: € 240 per 1,000 copies, including postage. Greater weights,

thicknesses and sizes on request. Partial coverage possibleLoss factor: Take 2% loss factor into account when delivering.

ad specials

Description: Firmly attached printed matter, such as brochures and postcards. Single sheets on requestSize: 210 x 297 mm in bleedRate: 2 pages € 4,800 4 pages € 8,000 Discount: Staggered according to number of repeats, also combined with ads. 1 sheet (2-sided) is equivalent to a 1/1 advertising page.

stick-on attachments /cards

Description: Brochures, envelopes or other printed matter affixed to conventional ads

Minimum size: DIN A6 or DIN A6 with adhesive flap, only possible in combination with a full-page advertisement

Rate: €145 per 1,000 copies including postage – not discountable. Greater weights, thicknesses and sizes on request

conditions of payment & bank data

30 days after invoice date net. 2% discount for payment within 14 days. Prices do not include VAT.

VAT ID number: DE 813334479Deutsche Bank MunichBANK CODE: 700 700 10Account no.: 222 339 400SWIFT: DEUT DE MM XXXIBAN: DE07 7007 0010 0222 3394 00

delivery note & delivery deadline

The delivery note should be attached to the outside of a pallet or carton (please do not place it inside a carton). It must include the following information:• Customer / ordering party• Magazine title and issue number• Delivery amount:

– Total weight – Number of packages (pallets or cartons) – Size and type (unfolded, folded) – Address and telephone number of deliverer

Inserts and bound inserts must reach the following address by 8 a.m. at least 8 working days before the delivery deadline of the project.

delivery address:

BGZ Druckzentrum GmbHz.Hd. Herrn Sebastian SenffSportfliegerstraße 612487 Berlin

Delivery hours: Monday to Friday, 6 a.m. to 8 p.m.

sPecIaL FORMs OF adVeRtIsING

12ONLINe

News

DP provides its readers with daily news covering various aspects of the industry. The main emphasis is on the la-test information from the worlds of CGI, film and video. The editorial team also provides readers with a broad base of knowledge on the latest general developments in the IT world.

Newsletter

Every two weeks, DIGITAL PRODUCTION sends out a newsletter full of the latest sector information, tips on hardware and software topics, recommended events and lots more. You can order the newsletter at any time, free of charge. Registration does not involve any additional obligation. Your personal data will, of course, be pro-tected and not given to third parties.

Facebook

DIGITAL PRODUCTION also reaches its target audience in the world’s largest social network. Here you will find soft news, direct contact to the editorial team and interesting websites, videos, entertainment, links and campaigns on the worldwide web.

www.digitalproduction.com… is the ideal supplement to the leading German-language magazine for the Digital Content Creation (DCC) sector. Just like the trade magazine DIGITAL PRODUCTION, the website also covers the entire range of digital media post-production and visualisation. The DIGITAL PRODUCTION website provides numerous services for the user.

zinio

DIGITAL PRODUCTION is, of course, also available digi-tally and system-independent on your mobile end devices at Zinio, the world’s largest magazine platform. We offer you the complete magazine, enriched with links and pictures, including movie websites, background articles, information on authors, trailers, turntables, downloads and everything else that provides you with that extra bit of information – and it’s all at your fingertips, always right there where you need it.

13UseR PROFILe

User profile online

digitalproduction.com

Page impressions: 28,000*Unique users: 8,500*

animago.com

Page impressions: 10,264*Unique users: 3,400*

Source: Google Analytics * average monthly figures 2014

https://www.facebook.com/dPmagazin

Likes: 3,255

https://www.facebook.com/animagoawaRd

Likes: 6,119

Last update: January 2015

14

advertising material size in pixels

Rate per month

1 Billboard Banner 970 x 250 € 3.669

2 Leaderboard Banner 728 x 90 € 2.869

3 Content Banner 1 640 x 90 € 2.569

4 Content Banner 2 640 x 90 € 2.569

5 Sidebar Banner Rectangle 300 x 250 € 1.569

6 Sidebar Half Rectangle 300 x 250 300 x 125

€ 1.569

7 Skyscraper 120 x 600 160 x 600

€ 1.169

ONLINe sIzes / Rates

Online sizes / rates

technical data

JPG, GIF or Flash files, maximum 100 KB

Requirements per video

• Format: FLV, MP4, MOV or SWF • Size: up to 4 MB• Target URL

data delivery

Petra Ruckdaescheldisposition@digitalproduction.com

2

3

4

56

1

15ONLINe sIzes / Rates

Online sizes / mobile

technical data

JPG, GIF or Flash files, maximum 100 KB

Requirements per video

• Format: FLV, MP4, MOV or SWF • Size: up to 4 MB• Target URL

data delivery

Petra Ruckdaescheldisposition@digitalproduction.com

advertising material size in pixels

Rate per month

1 Billboard Banner 970 x 250 € 3.669

2 Leaderboard Banner 728 x 90 € 2.869

3 Content Banner 1 640 x 90 € 2.569

4 Content Banner 2 640 x 90 € 2.569

5 Sidebar Banner Rectangle 300 x 250 € 1.569

6 Sidebar Half Rectangle 300 x 250 300 x 125

€ 1.569

12

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16NewsLetteR

dP newsletterIn our fortnightly newsletter we report on the latest news from the industry and provide readers with a short pre-view of the next issue. The mailing list comprises around 12,000 newsletter subscribers.

sponsoringApart from a single booking of the newsletter it is also possible to book all 24 newsletters for a complete year (including the trade fair newsletter), enabling you to inform potential customers about new products and services on a fortnightly basis. You will also increase your level of recognition with around 12,000 subscribers to our newsletter.

technical data Maximum 100 KB as GIF or JPG file; data type and volume of video ads on request. As from Outlook 2007, only a randomly selected frame is displayed for animated GIF banners. We therefore recommend delivering a fixed, not an animated banner.

data delivery Petra Ruckdaeschel

disposition@digitalproduction.com

advertising material (editorial / trade fair newsletter)

size in pixels

Rate per newsletter

1 Text ad (with headline max. 450 keystrokes incl. spaces + logo + image + link)

€ 469

2 Banner 468 x 60 € 469

3 Banner 468 x 90 € 569

4 Skyscraper 120 x 600 € 666

5 Header banner 520 x 90 € 769

Discounts: see frequency discount on page 81 / 2 / 3

4

5

17

dP stand-alone newsletterIt is, of course, also possible to use our addresses ex-clusively for your promotional activities. This means we will send your individually designed html or text e-mails to our newsletter subscribers on your behalf, according to your requirements. We will also be happy to take care of the design work for you at a small additional charge. Just ask us about the current rates.

Reporting for newsletters and bannersOur reporting systems Adtech and Google Analytics enable us to provide you with a detailed overview of the campaigns you have commissioned. On request we can provide you with comprehensive reporting. The information enables you to take individual action, even during your campaign. You are, of course, free at any time to replace the currently running banner with a new one, enabling you to react quickly to version changes.

Rate per newsletter € 2,999

Total address list approx. 12,000

stand-alone-NewsLetteR / RePORtING

18

An “advertisement order” within the meaning of the following General Terms and Conditions of Business 1. is a contract with respect to the publication of one or more advertisements of an advertiser or space buyer in a publication for advertising purposes.

If there is any doubt, advertisements are to be called up for publication within one year of the conclusion 2. of the contract. If, within the framework of the contract, the right has been granted to call up individual advertisements, the order is to be wound up within a year of the publication of the first advertisement provided the first advertisement was called up and published within the period of time mentioned in sentence 1.

When a contract is concluded the advertiser is entitled to call up further advertisements within the 3. period of time agreed on or within the period of time mentioned in item 2 over and above the number of advertisements mentioned in the order.

If an order is not fulfilled due to circumstances beyond the control of the publishing house, the ad-4. vertiser has, regardless of any other legal obligations which might arise, to reimburse the publishing house for the difference between the discount that was granted and the discount that would corre-spond to the amount actually purchased.

Text part-advertisements. Inapplicable.5.

Orders for ads and preprint inserts that are expressly only to be published in specific issues or posi-6. tions in the magazine have to arrive at the publisher in sufficient time for the advertiser to be informed prior to the closing date for advertisements should it not be possible to execute the order in the requested manner. Classified ads are printed in the appropriate section and require no particular agreement.

Advertisements that because of their editorial design are not recognisable as such will be made more 7. clearly distinguishable by the publishing house adding the word “advertisement”.

The publishing house reserves the right to reject advertisement orders – also individual release or-8. ders within the scope of a contract – and insert orders, on account of their content, origin or technical form in accordance with uniform, objectively justified principles of the publishing house if their con-tents violate laws or official regulations or it cannot reasonably be expected that the publishing house print them. This also applies to orders placed with branch offices, advertisement offices or repre-sentatives. Insert orders only become binding for the publishing house once a sample of the insert has been submitted and approved. Inserts which give the reader the impression that they are part of the newspaper/magazine on account of their format or layout, or include advertisements from third parties, will not be accepted. The advertiser will be informed immediately that his advertising order has been rejected.

The advertiser is responsible for ensuring that the advertisement text and faultless artwork or the 9. insert is delivered to the publishing house in good time. The publishing house will be prompt to de-

mand a replacement for any artwork that is visibly unsuitable or damaged. The publishing house guarantees the usual printing quality of the booked title within the scope of the means arising from the artwork submitted.

If the printed version of the advertisement is partially illegible, not correct or incomplete, the advertiser 10. is entitled to a reduction in payment or to a replacement advertisement that is free from defect, but only to the same extent as the purpose of the advertisement was impaired. In the event that the publishing house lets an appropriate deadline that he was set for this pass, or that the replacement advertisement is once again not free from defects, the advertiser has the right to a reduction in payment or to withdraw from the contract. Claims for damages or compensation occasioned by positive violation of a claim, ne-gligence on conclusion of the contract and tortious acts are – even if the order was placed by telephone – excluded. Claims for damages or compensation occasioned by impossibility of performance and delay in performance are limited to compensation for the foreseeable damage and to the remuneration to be paid for the advertisement or insert in question. This does not apply to damage caused intentionally or by gross negligence by the publishing house, its legal representative or its vicarious agents. The liability of the publishing house for damages due to the lack of characteristics or features that were promised remain unaffected. In addition, in the course of business the publishing house is also not liable for the gross negligence of its vicarious agents; in the remaining cases liability towards businessmen and women for gross negligence is, in terms of scope, limited to the foreseeable damage up to the amount of remuneration to be paid for the advertisement in question. Complaints – except in the case of non-obvious defects – must be put forward within four weeks of receipt of the invoice and voucher copy.

Trial copies are only supplied if expressly requested. The advertiser is responsible for the correctness of 11. the returned trial copy. The publishing house takes into account all corrections that are communicated to him within the deadline set when the trial copies were originally sent to the advertiser.

Re: invoicing based on print size. Inapplicable.12.

In the event that the advertiser does not make an advance payment, the invoice will, as far as possible, 13. be sent fourteen days after publication of the advertisement. The invoice is to be paid within the time period mentioned in the price list as from the date on which the invoice was received, provided that no other terms of payment or advance payment has been agreed on in individual cases. Possible discounts for early payment will be granted in accordance with the price list.

In the event that the advertiser defaults or requests an extension, interest and collection fees are 14. charged. If the advertiser defaults the publishing house can defer the implementation of the remai-ning current order until payment has been made and demand that advance payment be made for the remaining advertisements. If there is reasonable or legitimate doubt about the advertiser’s ability to pay, the publishing house is entitled, even while the advertising contract is running, to make the appearance of further advertisements dependent on the advance payment of the sum and on the settlement of unpaid invoices irrespective of the terms of payment originally agreed on.

General terms and conditions of business for advertisements and Preprint Inserts

Gtc

19Gtc

If requested to do so the publishing house will supply an advertiser’s copy with the invoice. Depending on 15. the type and scope of the advertising contract, tear sheets and the complete advertiser’s copies will also be supplied. If an advertiser’s copy can no longer be procured, a legally binding certification from the publishing house confirming the publication and distribution of the advertisement will take its place.

The advertiser is to bear the cost of producing the necessary artwork and of any substantial modifica-16. tions requested by the advertiser, or for which he is responsible, to the design originally agreed on.

Does not apply to titles whose edition-specific circulation has to be notified to the IVW (German Infor-17. mation Association for the Ascertainment of Distribution of Advertising Media) – see 21. For contracts involving a series of adverts, a price reduction can be claimed if the individual circulation of each edition is on average less than the guaranteed paid circulation. A reduction in circulation shall only become a shortfall justifying a price reduction if and when it exceeds the following ratios: circulation up to 50,000 copies – 20 out of a hundred, circulation up to 100,000 copies – 15 out of a hundred, circu-lation up to 500,000 copies – 10 out of a hundred, circulation above 500,000 copies – 5 out of a hundred. In addition, claims for price reductions are excluded for agreements if the Publisher has notified the Customer of the reduction of the edition circulation in sufficient time for the Customer to withdraw from the contract prior to the publication of the advertisement. Any further claims are excluded.

In the case of box number advertisements the publishing house exercises the diligence and care of a 18. prudent businessman when it comes to safekeeping and passing on the offers in good time. Recorded deliveries and express letters in response to box number advertisements will be sent on by normal post. Replies to box number advertisements will be kept for four weeks. Replies that have not been collected within the time will be destroyed. The publishing house will return valuable documents wi-thout being obliged to do so. The publishing house can, by individual contract, be granted the right, as an agent, to open the incoming offers instead of and in the explicit interest of the advertiser. The publishing house is not obliged to pass on offers of people trying to sell their wares and offers of mediation.

Artwork will only be returned to the advertiser if this has been specifically requested in writing. The 19. publishing house is only obliged to keep such artwork for a period of three months from the time that the advertisement appeared in print and in the case of contracts from the time that the last advertisement appeared in print.

Place of jurisdiction and place of performance is the office of the publishing house. Additional Gene-20. ral Terms and Conditions of the Publisher a) The General and Additional Terms and Conditions of the Publisher apply by analogy to orders for supplements, appendages and technical special designs. b) Each order shall only become legally valid after written confirmation by the Publisher. c) Advertising agencies and advertising brokers are obliged to adhere to the Publisher’s price list with regard to their offers, contracts or invoicing with clients. Remuneration for mediation paid by the Publisher to advertising agencies may not be passed on to the Customer in whole or in part.

d) If the advertisement price list is altered, the new conditions will immediately enter into force and apply even to current advertisement orders. e) If a joint discount is claimed for associated companies, written proof of associated status will be required from advertisers. Associated companies are defined for the purposes of this provision as companies linked by a financial shareholding of at least 50 percent. Confirmation of the associated status of capital companies shall be provided by an accountant or through presentation of the last annual report. Partnerships shall prove associated status by presenting their certificate of regis-tration. The report/ certificate must be presented by the end of the insertion year. Presentation after this deadline will not result in retrospective recognition. Group discounts must always be expressly approved in writing by the Publisher. Group discounts are only granted for the duration of associated status. In the event of termination of associated status, the Publisher must be informed immediately. Termination of associated status will also result in the termination of group discounts. f) Inserts are loose, printed items supplied by the Customer for inclusion with the journal. Inserts that combine advertisements from several Customers with a common theme (joint advertising) are possible subject to special agreement. g) Appendages are printed items supplied by a Customer that are securely attached inside the journal. Inserts that combine advertisements from several Customers with a common theme (joint advertising) are possible subject to special agreement. h) Appendages that due to their design are not recognisable as advertisements must include the word »Advertisement«. The precise details can be worked out once a sample has been presented. i) The Customer is solely responsible for the content and legality of the text and images supplied for insertion. The Customer is responsible for releasing the Publisher from any third-party claims that arise against the Publisher following execution of the order, even if it is cancelled. The Publisher is not obliged to check orders and advertisements for infringement of third-party rights. If cancelled advertisements are published, Customer claims shall only result from within the framework of point 10 (above) of the General Terms and Conditions of Business. j) In the event of business disruptions or interventions by force majeure (e.g. industrial disputes, confiscation, etc.), the Publisher shall be entitled to full payment for the published advertisements if the orders are fulfilled with 80% of the guaranteed paid circulation underlying the price of the ad-vertisements. Lower fulfilment shall be invoiced on the basis of the thousand-page price as per the guaranteed paid circulation in the price list. k) The duty to store print materials shall end three months after publication of the respective adver-tisement insofar as no other agreement has been explicitly made. l) Providing more than two colour templates, late delivery of the print matter, and requests for print alterations to the template may affect placement and print quality. Any resulting claims can only be asserted within the framework of point 10 (above) of the General Terms and Conditions of Business. The Publisher reserves the right to invoice the Customer for any additional costs incurred. As at December 2014

20teaM

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PUbLIsheR

Romy FrühT: +49 (0)89 / 38 16 20-68F: +49 (0)89 / 38 16 20-99E: disposition@digitalproduction.com

dIsPLay MaNaGeMeNt

Petra RuckdäschelT: +49(089) 38 16 20-79F: +49(089) 38 16 20-99E: disposition@digitalproduction.com

adVeRtIsING cOORdINatION

edItORIaL teaM

Mirja FürstT: +49 (0)89 / 898 17-366F: +49 (0)89 / 898 17-350E: mirja.fuerst@digitalproduction.com

sabine hatzfeldT: +49 (0)89 / 898 17-364F: +49 (0)89 / 898 17-350E: sabine.hatzfeld@digitalproduction.com

béla beierT: +49 (0)89 / 898 17-362F: +49 (0)89 / 898 17-350E: bela.beier@digitalproduction.comcarmen Freudenfeld

T: +49 (0)89 / 381 620-27F: +49 (0)89 / 381 620-77E: carmen.freudenfeld@atec-bi.de

MaRketING / saLes

MedIa saLes

Jana FreundT: +49 (0)89 / 898 17-340F: +49 (0)89 / 898 17-350E: jana.freund@digitalproduction.com