EARNSHAW’S • 9THREADS • 2 14 W 39TH STREET, SUITE 205 • NY, NY • 1001 8 • 9 17.886 .6669 • EARNSHAWS.COM

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R E D R U L E S T H E R U N W A Y S • T H E T O Y R E P O R T • F A L L F O O T W E A R P R E V I E W • C O Z Y C H I C

FEBRUARY 201 8 $10.00VOLUME 102 NUMBER 2

Sitting Pretty

Eclectic and Playful Looks for Fall

APRIL/MAY 201 8 $10.00VOLUME 102 NUMBER 4

VOLUME 102 NUMBER 1

T H E P A T A G O N I A P R I N C I P L E S • G I F T I N G G E T S P E R S O N A L • T R E N D W A T C H : P U R P L E R E I G N S

W E AT H E R O R N O T

Puffer to Peacoat: Outerwear for

Every Occasion

JANUARY 201 8 $10.00

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THE BUZZ ON

BURT’S BEES B ABY

MATERNITY:

WHAT TO EXPECT

STYLISH

SLOTHS

AUGUST 201 8 $10.00VOLUME 102 NUMBER 7

THE SWIM ISSUE

Sweet Styles for Sunny Days

SPRING SHOE

PREVIEW

EUROPEAN TREND

REPORT

A RETAIL SURVIVOR’S

TALE

VOLUME 102 NUMBER 2 • MARCH 2018 $10.00

VOLUME 102 NUMBER 8 SEPTEMBER 201 8 $10.00

GENTLE SPRING

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8 EARNSHAWS.COM • JANUARY 2018

GERI DAMONE co-owner, Cheeky Chic Baby & Kids Boutique, Scottsdale, AZ

Hold more in-store events such as book signings and V.I.P. shopping, as well as invite designers to our fashion shows. It’s important to come up with creative ideas to continually keep in touch with our community.”

Lauren Blanchett owner, Tiny Ptarmigan, Anchorage, AK “Be more active on social media. For my teenage daughters, it’s part of their nature to share everything they do, but it certainly isn’t in my nature.”

SARA JANE STROUPE owner, Sara Jane Children’s Boutique, Savannah, GA “We’ve really jumped on the pre-order bandwagon, so we will do more of those in 2018 and link it with our website.”

Diane Etherington owner, The Children’s Hour, Salt Lake City, UT “Make sure to order more boxes for wrap-ping because we keep running out!”

JENNY LINDQUIST manager, Soel Boutique, Provo, UT “Always provide exceptional customer service, so every customer leaves our store feeling special. It’ll make customers want to return and move more product.”

Maureen Staley co-owner, The Picket Fence, Pittsburgh, PA “Increase our baby gift offerings and perhaps offer less full-scale clothing since we’re selling more gift items lately.”

Katie Hyde owner, Indigo Baby, Sante Fe, NM “I want to reconnect with why I got into this business in the first place, focusing more on the pure joy of it—not the daily stresses. If I’m having a bad day and the customer notices, that’s no way to sell anything.”

RANDI SIEGAL owner, Lil’ Rapunzels, Palm Beach, FL “The street where we’re located is partially under construction, so I would love to do some welcoming block parties and events to get people on our main walking path again.”

Becky Salyer owner, Bumps ‘n Bundles, Billings, MT “We want to be more mindful of our online presence and social media following when planning our marketing strategies.”

SARAH SHAOUL owner, Black Wagon, Portland, OR “Social media began as a free market-ing tool and has turned into a full-time position. In 2018, we want to make the customer experience on our website as enriching as possible and streamline all our digital platforms to make better sense going forward.”

RINGING IN THE NEW YEAR!

Retailers vow to make 2018 a year of

improved efficiency and increased

profitability, all while relishing the daily

joys that come with catering to the wants

and needs of children.

GRACE MUSITANO owner, Bambini’s World, Doylestown, PA “Concentrate more on the online store doing presales. Then I will drop what’s not working and move on.”

8 EARNSHAWS.COM • JANUARY 2018

SOUNDING OFF

EDITORIAL SHOWCASE

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1. Under the Nile organic whale plush 2. Loulou Lollipop pearl teething neck-lace 3. Little Giraffe blanket 4. ZippyJamz footed one-piece 5. 1+ in the Family teether 6. Velveteen diaper cover 7. Mayoral Newborn boat shoes 8. Waddle rattle socks 9. Kissy Kissy outfit 10. Skip Hop diaper bag.

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34 EARNSHAWS.COM OCTOBER 2018

I N T H E B AG

Anchors Aweigh! Making waves with nautical style, this ultra-chic mama swaps smiling tugboats

and singing fish for deep blue fabrics, gold hardware, classic stripes and tasteful anchor motifs. Mini boat shoes, gold-accented diaper covers, plush navy blankets and mother-of-pearl

teething necklaces climb aboard the trend as well. —Emily Beckman

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22 EARNSHAWS.COM • JANUARY 2018 2018 JANUARY • EARNSHAWS.COM 23

Deep Purple

T R E N D WAT C H

THE 2018 COLOR of the year, per Pantone, the world-renowned authority on color, is Ultra Violet. The contemplative and existential hue “communicates originality, ingenuity and visionary thinking that points to the future,” according to company officials.

Ultra Violet evokes the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries where we are now, says Laurie Pressman, vice president of the Pantone Color Institute. Historically, enigmatic purples have been associated with mindfulness practices, reportedly offering a higher ground to those seeking refuge from over-stimulation. The hues are also known to be symbolic of counterculture, unconven-tionality and artistic brilliance. Musical icons Prince, David Bowie and Jimi Hendrix brought shades of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality.

“Ultra Violet is a versatile color, taking on distinct personalities when applied to different materials and pieces of apparel,” Pressman says, noting that the color should play a strong role in children’s fashion this year for both boys and girls. “A gender-neutral shade, this blue-based purple lends itself to unique color combinations, allowing parents and children to play around with pairings and help build personality through style,” she says.

Pressman expects the dramatic shade to manifest itself across chil-dren’s play-ready wear to dress-up attire. “Children wanting to feel more sophisticated will appreciate the color in luxe fabrics such as velvet, while those looking for a more playful, active feel will take to the color in sneakers and T-shirts,” she says. —Emily Beckman

Nicky Hilton x Tolanidress

Huggalugsleg warmers

Bearpawboot

Easy Peasyclutch

Choozebackpack

SG CompaniesHatchimals slipper

Bows Artsbow

Lanooshdress

OMG Accessoriesmini backpack

Innobabyteether

CPC Childrenswearjacket

Parklandbackpack

MoloT-shirt

Tokidoki x ZoLiinsulated beverage

and food containers

Nativeslip-on

The Doll Kinddoll

Pedipedhigh-top sneaker

Me Ouihair clip

F I N A L C U T

40 EARNSHAWS.COM JUNE 2018

Meet the new viral trend: Cable Bites. These cute covers protect charger cords from breaking by “biting” the phone when plugged in.

Moms will love how the kids won’t fight over whose charger is whose. Already big in Japan, Dreams first launched

the series to select retailers in the U.S., and customers are eating them up. For just $5.50 MSRP, Cable Bites come in 36 different styles from cats and crocodiles to hedgehogs and hippos. – Emily Beckman

Grab a Bite

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S M O C K I N G , F L U T I N G A N D H A N D - E M B R O I D E R E D D E T A I L S F E S T O O N S P R I N G S T Y L E S S T E E P E D I N T R A D I T I O N .

PHOTOGRAPHY

BY TREVET T

M C CANDL ISS

STYL ING

BY

EMILY

BECKM AN

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W E A R S F E LT M A N

B R O T H E R S

C L A S S I C B O B BY S U I T,

CA RT E R’ S S O C K S

A N D ST R I D E R I T E

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V I N TA G E T OY.

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2018 JUNE • EARNSHAWS.COM 15

T R E N D WAT C H

Silver LiningsSILVER IS THE new black. The techy tone has taken the runways by storm, from Mylar-inspired galactic jackets to robotic hardware from head to toe. This fall, a high-shine palette spanning deep space grays to iridescent embellishments, will electrify col-lections. —Emily Beckman

Little Mass top

Native Shoes bungee boot

Levi’s Kids skirt

Hannah Banana

dress

DKNY Kidsdress

3pommes jacket

Hoo Shoes bootie

Karl Lagerfeld

Kids sequin-adorned

jeans

Bonpoint

Geox Kids pompom sneaker

Dr. Scholl’s velcro

sneakers

40 EARNSHAWS.COM • FEBRUARY 2018

F I N A L C U T : O F F T H E R U N WAY

RED RULES FOR FALL ’18. From scarlet and ruby to crimson and maroon, designers saturated the runways at the 86th edition of Pitti Immagine Bimbo with the powerful hue. Drenching toddler to tween collections, silhouettes

of knits, outerwear, suiting and accessories spanned rosy furs to fiery graphics. —Emily Beckman

Red HauteAndorine

Nikolia

Monnalisa

Mayoral

Monnalisa

Amelie et Sophie

Zombie Dash

Piccola Ludo

Iglo+Indi

Barcarola

Pitti Immagine Bimbo show décor

Foque

HILDHOOD INNOCENCE? Ignorance is bliss? Not so much in an age where terrorism, school shootings and the #MeToo movement include young victims and millions more dialed in on social media demanding change. Kids

today have had it! New movements like #MeNext (to enact gun con-trol), nationwide school walkouts, planned marches on Washington, sit downs with President Trump, slogans, rallying cries, posters, messaging on clothing—whatever it takes to make their voices heard. Girls, especially, have taken to wearing their protests on their tees, dresses, hats, totes, etc.

“There’s so much frustration, and people are expressing it in so many different ways: marches, speeches, conversations and inevitably in clothing as well,” says Sophie Demenge, founder of Oeuf. “The Women’s March and International Women’s Day really galvanized a movement, and what women are wearing is just one of the many forms of expression involved.”

Some experts point to Paris Fashion Week in September 2016, when Maria Grazia Chiuri, Christian Dior’s first-ever female creative director, sent models down the runway in “We Should All Be Feminists” tees for igniting the feminist-themed frocks movement. They immediately sold out and went into reproduction. The fol-lowing year, Chiuri debuted “Why Have There Been No Great Women Artists?” horizontal-striped shirts. Designers

Prabal Gurung, Christian Siriano and Public School have since released activist-themed fashions, which included shirts with phrases, “People are People” and “The Future is Female.” Childrenswear designers have also followed suit, featuring an array of female empowerment graphics and verbiage in their latest collections. The message even extends to promoting STEM education and confidence-boosting, especially for

little girls. In early 2017, Tressy Club led the way with its “Girl Gang” slogans, while social media influencer Vada of Miasaidno rocked a “The Future is Female” shirt. Inspired by women who knitted their own “pussy” hats for #MeToo marches, Demenge created a knit crown for Oeuf with “Feminist” written across it. Released for 2017 International Women’s Day in dark gray and pink, it was the first time the label’s crowns came in adult sizes as well. “The crown provided a fun way for mothers to explore these ideas with their daughters and sons—and fathers, too!” she says. “We received pictures of entire families wearing the crowns, which was fantastic.” Oeuf has since partnered with Reformation to create a one-piece with the same message.

Jaime Windau, owner and designer of Love Bubby, lived up to the company’s tagline “You are never too young to make a statement,” with the release last spring of a shirt with “Little Feminist” written across the front. It accounted for almost 80 percent of the young company’s sea-

SPECIAL REPORT

Hear Us Roar!DESIGNERS ARE GIVING SMALL VOICES A

BIG PLATFORM WITH FEMALE EMPOWERMENT MESSAGING. BY ALEDA JOHNSON

C

8 EARNSHAWS.COM • MARCH 2018

Oeufknit crown

12 EARNSHAWS.COM • APRIL/MAY 2018

Putting his phone on speaker, Toby Powell rips open a package that had just been delivered to his company’s Cornwall, Great Britain, headquarters. “Whoa, look at these!” he says, admiring the new ship-ment of children’s moccasin designs. “They’re brilliant!” He then pauses and laughs. “I’m 45, and this is what excites me,” he says. “My God, I should’ve done something else with my life!”

Kidding aside (a rarity for Powell), he knows his passion lies in none other than running the family business, makers of childrenswear, nursery accessories and its renowned rag dolls among numerous houseware items and gifts. “Retail is in my blood,” he says, citing his three sisters who are all wholesalers and married to either wholesalers or retailers. “My mother once said, ‘For God’s sake, can we not have a lawyer or a doctor amongst the lot of you?” Even Powell’s wife works in wholesale for a licensing company, as well as part-time at Powell Craft.

A successful family-run business since 1962, Powell Craft Ltd. started when Powell’s parents, William and Veronica, moved from London to Cornwall, a “pretty but very rural” region of Southwest England. Knowing the area was a place where people come for holiday, the Powells opened gift shops. William Powell also introduced a side business selling wooden toys. “There’s pictures of five-year-old me in one of our first catalogs playing with a pull-along duck, a little wooden castle and so on,” Powell says. The modeling days were short-lived

BY EMILY BECKMAN

Toby Powell, owner of Powell Craft Ltd., shares how the English company

continues to expand and evolve, becoming a one-stop

resource for baby and home along the way.

Q & A

Rag Dolls to Riches

however, as Powell mostly recalls his parents putting him to work at the warehouse. “That was my first paying job—clearing out bins and rubbish, cleaning the loos, sweeping seagulls off the top of the roof,” he says. “As my mother phrased it, ‘Jobs you couldn’t possibly ask members of the staff to do.’”

Perhaps it’s little surprise that Powell didn’t join the family business straight out of college. He started his career selling vintage clothing in London for a couple of years, but returned to the family business when his father passed away. Then 23, he helped his mother manage the business, which first meant nixing the stores to focus on wholesale operations. Powell Craft had recently expanded its collection to include more homewares, including a popular lace and linens line. “We’ve always done well with traditional items—the ones that tea shops and 4 EARNSHAWS.COM • MARCH 2018

E D I T O R’S N O T E

E M I LY B E C K M A N E d i t o r

The New AbnormalEVLAR-LINED BULLETPROOF book bags for back-to-school? Girl empowerment messaging in support of anti-sexual assault and harassment movements? I never thought these distressing and adult-themed

topics would be lead stories in our European fashion issue, let alone featured in a magazine about the childrenswear industry. But here we are. A new (distressing) age is upon us.

But just like the epic and disruptive change coursing through retail of late, the new normal is jarring, scary and downright ugly, but it’s something Earnshaw’s can’t ignore. It’s our duty to cover the impact these pressing issues have on our industry. We cannot distance ourselves or pretend they’re not happening. Sadly, too many children are victims of these tragedies. These are our customers. We owe it to them to care and try and be part of any solutions. How we, as an industry, adapt, react and support the needs and concerns of consumers is criti-cal. For starters, they are looking to us in the form of protective gear for potentially life-saving answers as well as inspiring messaging of moral support.

In the wake of the Florida high school shooting last month, that all-too-familiar scene of panicked parents standing outside waiting to see if their loved one would make it out alive played out on national TV—again! According to published reports, it marked the 17th school shooting in 2018, alone!! It’s more than twice as many as this time last year!!! While America takes up sides—once again—on the debate over gun control, many parents aren’t wait-ing around for laws to be passed. They are looking into ways their children may not become another grim statistic. Buying a $400 bulletproof backpack, for example, is peanuts, considering the ROI such an accessory might bring. At the very least, the investment may give a little peace of mind to them and their child. In our Scene & Heard article (p. 6) about the recent surge in bulletproof backpack sales, one mother shared the difficulty of having to explain to her son how the new backpack could “protect him from the bad guys,” comparing it to having special powers like his favorite superheroes.

Equally disturbing are the stories of young kids who’ve approached their parents with concerns about safety at school and are seeking protection. One news outlet reported about a young boy who asked his mother for new shoes because he felt his light-up sneakers would make him easily noticed during an attack.

Just as what a child wears or carries might be a life-saving deci-sion, a growing number of girls (and their parents) have decided that their apparel can send a message loud and clear: enough is enough! The #MeToo and #TimesUp crusades against sexual harassment and discrimination have increasingly crossed over

from protest marches into everyday fashion statements. Young women and girls are wearing their feelings on their tees—literally. Our Special Report, Hear Us Roar! (p. 8), dives deep into the burgeoning girl power fashion movement: who, what and how-to advice on merchandising what can be a controversial trend if not presented properly.

Enter Earnshaw’s, again. We are here to be a sounding board for our industry to debate and discuss all mat-ters of relevant interest. We welcome your feedback and suggestions. We

are all in this together—one big childrenswear community. We want to be a part of the solutions. Topics surely need not be all doom-and-gloom, either. There’s a bright side to embrace and expand upon, as well. We must acknowledge and celebrate the beauty that is children’s fashion—like we did once again in this month’s fall fashion story, Mod Squad (p. 20). Photographed at a studio in Paris, the array of beautiful European labels feature mixed materials and bold colorways in contemporary cuts with dazzling embellishments. Très beau, indeed!

Our industry puts smiles on the faces of millions of kids and adults every day. We provide warmth, comfort, protection and style. We help generate self-esteem and outward positivity. If we can harness that power of good to address causes important to children, all the better. We must always be supportive of our ultimate consumers. They are the future. We put clothes on the backs of kids, and we should have their backs, too.

K

Editor’s Note A viewpoint from the editor.

Scene & Heard Tracking what’s new and noteworthy in the children’s industry.

Special Report Analysis on hot-button industry topics and service-based retail strategies.

Q&A Insightful, candid and revealing discussions with key industry leaders.

Retail Profile Getting to know the people behind the storefronts and their unique strategies for success.

Sounding Off A collection of easy-to-read quotes from retailers on a current topic.

What’s Selling Tracking hot brands, styles and categories at the point-of-sale.

Designer Chat An inside look at a designer’s creative thought process.

Fashion A head-to-toe style showcase that is inspirational and directional.

Trend Watch What’s new and what’s next across the style spectrum.

Behind the Seams Focused reports on all the major categories.

Final Cut A parting, inspiring and entertaining industry perspective or product.

Content

JANUARY

Outerwear Apparel and accessories that balance fashion and function for cold weather. Fashion: Fall 2019 Outerwear (All Ages) Features: Fall 2019 Gift Guide Show Calendar: Atlanta Gift & Home Market, Bubble London, Children’s Club, Dallas Apparel & Accessories, Dallas Home & Gift, FIMI Spain, LA Kids Market, LA Mart Gift & Home, NY Kids Market, NY NOW, Pitti Immagine Bimbo, Playtime ParisSpace Closing: 12/14/18 • Materials Due: 12/20/18

FEBRUARY

Back-To-SchoolA back-to-school buyer’s guide to the season’s must-have colors, materials and silhouettes.Fashion: Fall 2019 Apparel (All Ages)Features: Toy Guide, Kids Footwear Preview Show Calendar: Atlanta Apparel, Children’s Club MAGIC, FN Platform, NY Kids Market, Playtime New York Space Closing: 1/17/19 • Materials Due: 1/22/19

MARCH

MARCH European FashionTrend reports straight from European runways. Fashion: Fall 2019 European Brands (Ages 4 to 10) Features: Fall 2019 European Trend Report, Ac-cessories Preview Show Calendar: Atlanta Apparel, Atlanta Gift, Children’s Club, Dallas Apparel & Accessories, Dallas Home & Gift, JPMA, LA Gift & Home, LA Kids Market, NY Kids Market Space Closing: 2/19/19 • Materials Due: 2/22/19

APRIL/MAY

Fall Infant and ToddlerBaby apparel, accessories and products both new and experienced mothers will love. Fashion: Fall 2019 Apparel (Age 6 months to 3T) Features: Infant Accessories Guide Show Distribution: Las Vegas Licensing Expo, NY Kids Market Space Closing: 4/15/19 • Materials Due: 4/19/19

JUNE

Athleisure The coolest looks from the evolving athleisure market. Fashion: Fall 2019 Tween Apparel (Ages 8 to 12) Features: Retail Technology Report Show Calendar: Atlanta Apparel, Dallas Apparel & Accessories, Dallas Home & Gift, Las Vegas Licensing Show, NY Kids Market, Pitti Immagine Bimbo, Playtime Paris Space Closing: 5/13/19 • Materials Due: 5/17/19

2019

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Dresswear The best special occasion gowns, suits and accessories for christenings to birthday parties.Fashion: Special Occasion Wear (Age 4 to 10) Features: Holiday Merchandising Inspiration, Spring 2020 Style Preview Show Calendar: Atlanta Gift Market & Home market, Blogger Bash, LA Kids Market, NY Kids Market, NY NOW Space Closing: 6/17/19 • Materials Due: 6/20/19

AUGUST

SwimwearGet beach-ready with top summer looks including cover-ups, bathing suits, goggles and sun hats. Fashion: Spring 2020 Swimwear (Ages 4 to 10) Show Calendar: Atlanta Apparel, Dallas Apparel & Accessories, Children’s Club, Children’s Club MAGIC, FNPlatform, LA Gift Mart, NY Kids Market, Playtime New YorkSpace Closing: 7/17/19 • Materials Due: 7/22/19

SEPTEMBER

Spring StyleThe season’s freshest colorways, materials and silhouettes for boys and girls. Fashion: Spring 2020 Apparel (Ages 4 to 10) Features: Accessories Preview, Camp Report Show Calendar: Atlanta Gift & Apparel, NY Kids Market Space Closing: 8/13/19 • Materials Due: 8/16/19

OCTOBER

Spring Infant and ToddlerBaby apparel, accessories and products new and experienced mothers will love. Fashion: Spring 2020 Apparel (Age 6 months to 3T) Features: Infant Gear GuideShow Calendar: ABC Kids Expo, Atlanta Apparel, Dallas Apparel & Accessories, LA Kids Market, NY Kids Market Space Closing: 10/11/19 Materials Due: 10/16/19

NOVEMBER/DECEMBER

PJs and Loungewear Slumber party essentials from PJs to plush. Fashion: Pajamas and Loungewear (Ages 4 to 12) Features: 2019 Earnie Award Winner Profiles Show Calendar: Regional Marts and NY Kids Market Space Closing: 11/13/19 • Materials Due: 11/19/19

WEBSITEStandard Online AdThis exclusive home page sponsorship for an entire month includes all three ad positions (leaderboard, side rectangle and footer) with hyperlinks to your website. $600/month

Online Video AdThe exclusive video link on the home page of earnshaws.com offers a new dimension of brand building. The package includes a dedicated email to our 10,000 subscribers promoting your video and hosting on our website homepage for an entire month. $2,000/month

Digital Edition SponsorshipThe convenient and accessible-anywhere e-book format provides readers with an exact replica of the print edition. Each digital edition is emailed to our 10,000 email subscribers with a special message from its sponsor and is archived at earnshaws.com, providing long-lasting brand visibility. $1,000

Earnshaw’s ClassifiedsLet us connect you with the top talent in the industry. Place your ad on our website in one or more of 13 categories, such as Business Opportu-nities, Help Wanted and Real Estate. Pricing varies.

PRINT AND CREATIVE SERVICESTargeted MailingsMaximize your brand outreach by utilizing our list to pinpoint specific retail audiences. Pricing varies.

Custom PublishingLet our award-winning custom publishing division help you spread the word with unique and exclusive brand extensions, including look books, catalogs and magazines. Pricing varies.

Custom ContentFrom compelling advertorials to elegant advertisements, our team of award-winning editors and designers can help you create content that stands above the rest. Pricing varies.

Fresh Finds Take part in an exclusive advertorial section that showcases the best new brands and products on the market. Pricing varies.

Sponsored Content Work closely with our creative team on eye-catching and informative content for our audience, sponsored by you! From focused articles to trend pages, you can be the exclusive sponsor of a new editorial series. Pricing varies.

E-BLASTSDedicated E-MailsDedicated emails from Earnshaw’s deliver your customized brand message directly to 10,000 email subscribers. A great way to alert retailers of upcoming trade show appearances and special promotions. $1,200 to $1,800 with video

Sponsored E-MailsSponsor a weekly e-blast, and let our team create engaging editorial guaranteed to generate clicks with your ad positioned alongside our buzz-worthy content. $15,000/year

Print and Digital Opportunities

While print may be our bread and butter, 35,000 digital subscribers regularly engage

with us via Earnshaw’s website, email campaigns and social media channels. Want to get

the attention of our industry-focused following? Let’s collaborate! Opportunities include

current campaigns like “Trendy Tuesday” and “Fan Friday,” along with custom

digital projects. Show off your showroom virtually, bring your lifestyle photos to life with

motion effects, promote new collections with custom digital social and website packages...

the possibilities are endless!

WANT DAILY UPDATES? FOLLOW US! A testament to our long-respected reputation in the childrenswear industry, Earnshaw’s has a strong social media presence that has attracted thousands and counting.

Get daily updates from our three main platforms:

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Creative ServicesFrom seasonal catalogs to impactful ads, our team provides quality design, photography and branding.

When Levi’s wanted to promote its childrenswear with a lookbook, the company turned to us— the experts in children’s fashion. With more than 100 years of experience behind our name, Earnshaw’s creative team is known for photographing, producing and designing high-energy promotional pieces that highlight brands’ best features from style and versatility to quality and comfort.

We specialize in:• Editorial Content• Graphic Design• Photography• Production• Printing• Mailing

Earnshaw’s creative team has received more than 250 design and photography awards from The Society of Publication Designers, The Type Direc-tors Club, Print, How, Communication Arts, Gra-phis and Creative Quarterly.

EARNSHAWSCREATIVE.COM___________________

Contact Noelle HeffernanNoelle.Heffernan@9Threads.com(917) 886-6669

2019 MECHANICAL SPECIFICATIONS

Electronic FilesPrefer high-resolution, print-ready PDFs. We also can accept mac source files for:• InDesign (CS6 or lower)• Photoshop (CS6 or lower)• Illustrator (CS6 or lower)

Ftp InstructionsFiles can also be uploaded to our ftp site at ftp.9Threads.comContact your account manager for login details

Contact InformationLaurie Guptill Production Manager214 W 39th St., Suite 205New York, NY 10018508.735.4294Laurie.Guptill@9Threads.com

Full Page Trim 9” x 10.875”

Bleed 9.25” x 11.125”

Half Horizontal7.75” x 5”

Half Vertical3.75” x 9.75”

One Third Vertical2.375” x 9.75”

Quarter3.75” x 4.75”

Mechanical SpecificationsPrinting Process: web offset. Resolution: 300 dpi. Binding method: saddle-stitched.

Digital SpecificationsDigital files created in high resolution print publishing programs at the proper trim size with bleed allowances. All ads should be supplied with a SWOP color proof. If the advertiser does not submit one, Earnshaw’s is not liable for any color inaccuracies.

Production ChargesAccepted without charge: press-ready PDFs or QuarkXpress, Adobe Photoshop, Illustrator or InDesign files in Mac format, with a SWOP-approved proof generated directly from the supplied file. The advertiser or agency will assume charges at the commission rate for all production charges incurred by the publisher.

RegulationsAll advertising runs at the discretion of the publisher. All position stipulations appearing on orders will be treated as requested. Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume the responsibility for any claims arising therefrom made against the publisher. The publisher is not bound by any advertisers instructions that are in conflict with the provisions of the rate card.

Terms For AdvertisersNet 30 days from date of invoice.

Commission15% agency commission to accredited agencies based on space, color, bleed and position.

Agency ResponsibilityAdvertiser is not released from liability in case of nonpayment by agency.

Short RatesShould advertiser fail or refuse to use total amount of space initially contracted for, before the expiration of contract period, advertiser shall pay for all advertising actually published at the higher rate applicable to the frequency earned.

All Bleed Charges: 10%

Premium Position Fees: Cover: 25%; Cover II: 15% and Cover III: 10%

1/4 PAGE

1/3 PAGE

1/2 PAGE

FULL PAGE

FOUR COLOR 3X1X

$3,210$3,570

$4,355$4,845

$5,575$6,225

$6,795$7,550

6X

$3,030

$4,160

$5,290

$6,420

10X

$2,600

$3,535

$4,540

$5,510

WIDTH x HEIGHT

WIDTH x HEIGHT

3.75” x 9.75”

7.75” x 5”

2.375” x 9.75”

9.125” x 11.125”

9” x 10.875”

HALF VERTICAL

HALF HORIZONTAL

ONE THIRD HORIZONTAL

FULL PAGE (BLEED)

FULL PAGE (NON-BLEED)

AD DIMENSIONS

SPECIAL UNITS

2-PAGE SPREAD

BARN DOOR

COVER WRAP

GATEFOLD

Contact your sales representative for details about these unique and powerful advertising opportunities.

2019 Rate Card